dba Zelle· Optimized the sales process and sales forecasting by merging multiple SalesForce.com instances from two acquired companies, accounting for sales workflows, validation rules, and user role hierarchies.

· Established company wide “One Truth” reporting strategy correlating: sales, commissions, marketing, web analytics, renewals, channel, product development, and tech support enabling data-driven discussions. · Developed 98% accurate quarterly sales forecast model based on opportunity size, close date, and stage accounting for opportunities ranging from $10K to $10M+ with multi-month to multi-year timelines.· Designed sales compensation and incentive structures and managed monthly commission reporting for sales, sales engineers, renewals, and product managers. · Enabled salesforce shift from Product Line teams to Account Size teams, with models accounting for salesforce size needs, territory planning, account segmentation, quota setting, and marketing lead generation.

· Provided product forecasts, developed market share models, and reduced loyalty spend by $5M with a refined pricing model.

· Supported sales by creating customer business reviews, leading tactical conference calls, creating sales reports, and overseeing four transactional analysts.· Taught sales training and development classes at Stryker University on how to develop and present effective sales presentations and business reviews.

Graduate Assistant within Fordham University's Marketing Department focused on conducting research and creating market research and financial models to draw strategic insights.

· Exceeded sales quotas across eight states, driving a 33% increase in unit sales and a 43% increase in revenue.