Results-oriented, with a proven track record of spearheading sophisticated and high-impact, global product and marketing initiatives. I am at my best solving challenges for customers and stakeholders, and delivering solutions that drive measurable value to stakeholders.I have been consistently recognized for cross-functional leadership and collaboration that propels B2B product success, for the ability to orchestrate complex, technical projects that deliver results aligned with business objectives, and for delivering transformative change for organizations.My expertise includes developing and executing go-to-market programs, identifying and representing customer needs to inform foundational positioning and compelling messaging that resonates with target buyer personas, cultivating customer and market insights through market assessments and research programs, leveraging data to to inform scope and influence roadmap or development priorities, and innovating product and marketing department process and operations. Signature accomplishments include launching new-to-market, innovative Branded Likes product which delivered significant incremental revenue, and overhauling the go-to-market process for Walmart Connect which materially improved operational efficiency for the Product Marketing team.Other areas of expertise include: brand and performance marketing; managing B2B SaaS go-to-market strategy across CPG, retail, e-commerce, media & entertainment, technology, and financial services verticals; building and leading high-performing teams; expertly navigating ambiguity and complex challenges through creative problem solving, and translating technical concepts into clear and resonate narratives for everyday users; measurement tools (brand lift, conversion lift, mta, mmm); attribution technologies (pixels, tags, sdks, product catalogs), ab testing; B2B SaaS; productivity and project management tools such as JIRA and JIRA Query language, Workfront; CRM, Salesforce.