Definition and development of the management strategies in order to maximise the value of the assets portfolios (more than 125.000 assets) that belongs to financing institutions, investment funds and real estate developers such a Banco Santander, Lando, Sareb, CCPiB, Bain Capital, Apollo, Metrovacesa, etc… Modelling and monitoring of the balance sheet transformation with the main goal of decrease the time to market of the assets.Team manager of and area with more than 190 Ftes organized in 7 departments; marketing, sales, residencial (develments), terciary (single assets), land and urban planning, business development.Distribution and sales of the assets through the internal sales net (7 territorial headquarters) and through an external net of more than 400 realtors with a sales budget of more than 1 billion.

Analysis of all the assets with potential development in onboarding process.Segmentation of the client portfolios for the creation of the different buckets with similar features and potential common strategies.Denfinition of the development strategies by bucket and asset of the client portfolios; Banco Santander, Sareb, Bain Capital Credit, Metrovacesa, Apollo, CCPIB, etc..- More than 205 million of land square meters under management.- With a presence in more than 300 boards of compensation.- More than 2.300 dwellings delivered yearly.- More than 200 projects in track all over Spain.- Etc..

Development and implementation of market strategies for the residential projects. Some of the most notable tasks were:- Project viability analysis for new projects.- Project development for plots and WIPs.- Sales delivery, designing marketing activities to improve sales performance for our assets.- etc...

SMLabs develops cloud software solutions to improve professional productivity.The Evermeeting App reached the first position in the Apple Store (productivity) in 20 countries.Creation of Marketing Consultancy.Creation of Company Viability Analysis for private investors and risk capital funds particularly in technology companies.Mentor for entrepreneurs for the Founder Institute.

Development and implementation of strategies for rapid adaptation to a shrinking market. Some of the most notable tasks were:‣ Re-assessment of projects to analyze their commercial viability in new scenarios.‣ Design of marketing measures to encourage the purchase of our assets over those of the competition · Metrovacesa Help.‣ Close partnership contracts with BBVA, ING Direct or UCI (for high risk clients) for the creation of a subsidised mortgage called Microhipoteca Metrovacesa.‣ The development and training of financial product sales representatives including front end support.‣ Development of a dynamic/flexible commercial policy, in a monthly reviewed and tactically developed pricing policy which resulted in commercial activities consistent with a presence at Real Estate Fairs, Open Days, actions in CC, GIMS, tennis and golf tournaments, clubs, etc. ‣ Creation of campaigns to streamline the pricing policy and the development of online auctions.‣ The Metrovacesa front end was newly developed with particular strength online with agreements with all real estate portals, search engines and aggregators · Google, Mitula, Idealista, Fotocasa, Globaliza, etc.‣ Creating the first campaign with the online Outlet, Buy Vip ‣ Renegotiating agreements with all distributors.‣ Monitoring the sales force of more than 80 reps.‣ Creating a network of nationwide Realtors “competing” with our main sales force.‣ Creating a channel of preferential conditions for employees in companies that were tenants in our tertiary buildings.

Residential Area Operations Manager · Spain, Portugal, Mexico and France.Residential Area Operations Manager Madrid.Residential Area Sales Director.Marketing and Communications Department ManagerMarketing ManagerReporting directly to General Manager (Miguel Pereda), Residential Manager (Miguel Amo) and CEO (Luis Pereda).In the 10 years at the company I had very different responsibilities and tasks, some of the highlights included:‣ Advisor for investee companies of Caixa Catalunya, Banco de Sabadell and Caja de Avila.‣ Development and implementation of the identity of the company in various markets and with different partners.‣ Preparation and monitoring of Mk plans for business areas · residential, offices, CC,‣ senior citizens, etc.‣ Recruitment and training of residential sales team · internal and external. ‣ Creation of the position of Head of Operations or Product Manager.‣ Contracting and monitoring companies renting tertiary products.‣ Development of integrated front end business · websites, business tools, reporting, etc. ‣ Participation and implementation of the company Balanced Scorecard and dashboards.‣ Participation in the implementation of SAP.‣ Development of macro business analysis for international expansion in Chile, Mexico and France.‣ Participation in the evaluation and acquisition of companies such as OGIC in France.‣ Participation in the acquisition and development of projects in different countries.‣ Management of the income from Residential Area Operations.

Sales Manager for the company Inmoclick Online, S.A. belonging to Grupo Homestore Internacional engaged in providing Internet technology solutions for real estate reporting to the founder members Oleguer Puyol, Luis Iglesias, Fernando Garcia Erviti and Elias Rodriguez Viñas.The most notable tasks were:‣ Assessment and participation in the SaaS product development plan.‣ Assessment and participation in the change of the business model.‣ Assessment and restructuring of the sales network.‣ Recruitment and training of teams for the major markets · MAD and BCN.‣ Elaboration and implementation of a research plan regarding high street agents.‣ Development reporting system and sales team platform.‣ Participation in the development of advertising and Mk campaigns.