Irina Semina
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Irina Semina Email & Phone Number

Product Manager (Delivery and Returns) at Avito RU
Location: Berlin, Germany 5 work roles 2 schools
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✓ Verified August 2026 3 data sources Profile completeness 86%

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Current company
Role
Product Manager (Delivery and Returns)
Location
Berlin, Germany
Company size

Who is Irina Semina? Overview

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Quick answer

Irina Semina is listed as Product Manager (Delivery and Returns) at Avito RU, a with 14 employees, based in Berlin, Germany. AeroLeads shows a matched LinkedIn profile for Irina Semina.

Irina Semina previously worked as Product Manager (Delivery&Returns) at Avito Ru and Product Manager (EdTech) at Uchi.Ru. Irina Semina holds Master Of Science - Ms, Web Science from Cologne University Of Applied Sciences.

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Email format at Avito RU

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Avito RU

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Profile bio

About Irina Semina

As a devoted Product Manager, I excel in creating impactful products that resonate with diverse audiences. My strength lies in combining user empathy with a focus on driving business value, ensuring every product meets user needs and contributes to organizational success.Starting my career in 2015 as a growth marketing intern at a large IT corporation, I quickly advanced to Growth Manager. I played a key role in growing mobile and desktop products, acquiring over 10 million high-quality users through various strategies. My desire to delve deeper into user needs led me to product management, where I earned a master’s degree and online certifications. I joined a startup focused on health and wellness apps, gaining hands-on experience with A/B testing and regional traffic tests. This experience led me to Uchi.ru, where I developed a two-year strategy, driving revenue growth and successful feature launches. Since 2022, I’ve been at Avito, managing returns and order management tools for sellers and buyers. I thrive in large-scale companies, leveraging my skills in strategic planning, stakeholder management, and initiative.I’m guided by core values such as respect, transparency, and radical candor. I prioritize empathy, embrace challenges, and take ownership, even when it’s difficult. Celebrating team wins and building strong connections, both online and offline, are crucial to me. I maintain a calm demeanor under stress and believe in keeping my energy levels high by resting effectively. My communication is clear and tailored to the audience, whether through presentations or documents.I’m skilled in structuring ambiguity, strategizing, and using analytical tools for product discovery. I build prototypes and customer journey maps, craft detailed product roadmaps, and use Scrum to deliver features on time. My experience includes planning and executing OKRs, and I seamlessly adapt to cross-functional teams.I aim to grow into a product leader within a mid-size or large organization, working on international products and with global teams. I’m committed to continual learning and balancing professional growth with a mindful, fulfilling life where my work contributes to my happiness.Feel free to connect if you want to discuss product discovery, strategy, or collaboration opportunities. Let’s connect! SKILLS: Product discovery | Roadmaps | A/B tests | Data-driven decisions | Stakeholder management | User researchExperienced in e-commerce, marketplace, classified environments (B2C and B2B), edtech, and health & wellness.

Current workplace

Irina Semina's current company

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Avito RU
Avito Ru
Product Manager (Delivery and Returns)
Berlin, DE
Employees
14
AeroLeads page
5 roles

Irina Semina work experience

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Product Manager (Delivery And Returns)

Berlin, De

Product Manager (Delivery&Returns)

Current

#1 Largest classifieds website in the world; MAU=60 mln- Managed the development and launch of returns for B2C cart resulting in >5% uplift in B2C orders by prototyping and building a smooth return flow for cart orders;- Implemented label printing for large sellers which decreased their time spent on shipping points from 30 to 5 minutes by identifying underlying issues through user research and analytics;- Led the launch and improved adoption of secret code to receive orders which decreased support contact rate by 2% by investigating user expectations and market normal level of service;- Aligned 5 business units on returns strategy to prioritize and a/b test features with most impact by clear and frequent communication via deep-dives, stream reviews and six-pagers.

Aug 2023 - Present

Product Manager (Edtech)

#2 Largest Edtech platform in Russia and CIS; MAU=3.2 mln- Improved monetisation of Q&A service with CTR increased x4, CR to purchase increased x1,7 by launching regular a/b tests of new lead collection and native ad formats;- Managed the transfer of a website from domain A to B with 0% loss of traffic followed by 30% increase of SEO traffic in the next 3 months by conducting risk analysis and defining clear step-by-step strategy;- Optimized operational costs by 20% by integrating OpenAI to support part of website content generation.

May 2021 - Aug 2023

Product Manager (Health&Wellness Apps)

Health&Wellness startup with 6 mobile apps available worldwide; over 100m downloads- Identified 6 new regions with high ROAS potential via paid traffic tests;- Increased the conversion from launch to onboarding completion by 4% through implementing personalized onboarding flow.

Nov 2020 - May 2021

Growth Manager

Vk

CIS’s largest social network with a wide portfolio of media and e-commerce products; MAU=81 mln- Brought 10+ mln new high quality users by launching paid social user acquisition campaigns;- Assessed new product potential and risks by supporting soft launches and a/b tests of app versions.

Sep 2015 - Nov 2020
2 education records

Irina Semina education

Bachelor, Communications

Moscow State Linguistic University
FAQ

Frequently asked questions about Irina Semina

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What company does Irina Semina work for?

Irina Semina works for Avito RU.

What is Irina Semina's role at Avito RU?

Irina Semina is listed as Product Manager (Delivery and Returns) at Avito RU.

Where is Irina Semina based?

Irina Semina is based in Berlin, Germany while working with Avito RU.

What companies has Irina Semina worked for?

Irina Semina has worked for Avito Ru, Uchi.Ru, Mentalgrowth, and Vk.

How can I contact Irina Semina?

You can use AeroLeads to view verified contact signals for Irina Semina at Avito RU, including work email, phone, and LinkedIn data when available.

What schools did Irina Semina attend?

Irina Semina holds Master Of Science - Ms, Web Science from Cologne University Of Applied Sciences.

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