As a devoted Product Manager, I excel in creating impactful products that resonate with diverse audiences. My strength lies in combining user empathy with a focus on driving business value, ensuring every product meets user needs and contributes to organizational success.Starting my career in 2015 as a growth marketing intern at a large IT corporation, I quickly advanced to Growth Manager. I played a key role in growing mobile and desktop products, acquiring over 10 million high-quality users through various strategies. My desire to delve deeper into user needs led me to product management, where I earned a master’s degree and online certifications. I joined a startup focused on health and wellness apps, gaining hands-on experience with A/B testing and regional traffic tests. This experience led me to Uchi.ru, where I developed a two-year strategy, driving revenue growth and successful feature launches. Since 2022, I’ve been at Avito, managing returns and order management tools for sellers and buyers. I thrive in large-scale companies, leveraging my skills in strategic planning, stakeholder management, and initiative.I’m guided by core values such as respect, transparency, and radical candor. I prioritize empathy, embrace challenges, and take ownership, even when it’s difficult. Celebrating team wins and building strong connections, both online and offline, are crucial to me. I maintain a calm demeanor under stress and believe in keeping my energy levels high by resting effectively. My communication is clear and tailored to the audience, whether through presentations or documents.I’m skilled in structuring ambiguity, strategizing, and using analytical tools for product discovery. I build prototypes and customer journey maps, craft detailed product roadmaps, and use Scrum to deliver features on time. My experience includes planning and executing OKRs, and I seamlessly adapt to cross-functional teams.I aim to grow into a product leader within a mid-size or large organization, working on international products and with global teams. I’m committed to continual learning and balancing professional growth with a mindful, fulfilling life where my work contributes to my happiness.Feel free to connect if you want to discuss product discovery, strategy, or collaboration opportunities. Let’s connect! SKILLS: Product discovery | Roadmaps | A/B tests | Data-driven decisions | Stakeholder management | User researchExperienced in e-commerce, marketplace, classified environments (B2C and B2B), edtech, and health & wellness.
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Product Manager (Delivery And Returns)Avito RuBerlin, De -
Product Manager (Delivery&Returns)Avito Ru Aug 2023 - Present#1 Largest classifieds website in the world; MAU=60 mln- Managed the development and launch of returns for B2C cart resulting in >5% uplift in B2C orders by prototyping and building a smooth return flow for cart orders;- Implemented label printing for large sellers which decreased their time spent on shipping points from 30 to 5 minutes by identifying underlying issues through user research and analytics;- Led the launch and improved adoption of secret code to receive orders which decreased support contact rate by 2% by investigating user expectations and market normal level of service;- Aligned 5 business units on returns strategy to prioritize and a/b test features with most impact by clear and frequent communication via deep-dives, stream reviews and six-pagers. -
Product Manager (Edtech)Uchi.Ru May 2021 - Aug 2023#2 Largest Edtech platform in Russia and CIS; MAU=3.2 mln- Improved monetisation of Q&A service with CTR increased x4, CR to purchase increased x1,7 by launching regular a/b tests of new lead collection and native ad formats;- Managed the transfer of a website from domain A to B with 0% loss of traffic followed by 30% increase of SEO traffic in the next 3 months by conducting risk analysis and defining clear step-by-step strategy;- Optimized operational costs by 20% by integrating OpenAI to support part of website content generation. -
Product Manager (Health&Wellness Apps)Mentalgrowth Nov 2020 - May 2021Health&Wellness startup with 6 mobile apps available worldwide; over 100m downloads- Identified 6 new regions with high ROAS potential via paid traffic tests;- Increased the conversion from launch to onboarding completion by 4% through implementing personalized onboarding flow. -
Growth ManagerVk Sep 2015 - Nov 2020CIS’s largest social network with a wide portfolio of media and e-commerce products; MAU=81 mln- Brought 10+ mln new high quality users by launching paid social user acquisition campaigns;- Assessed new product potential and risks by supporting soft launches and a/b tests of app versions.
Irina Semina Education Details
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Web Science -
Moscow State Linguistic UniversityCommunications
Frequently Asked Questions about Irina Semina
What company does Irina Semina work for?
Irina Semina works for Avito Ru
What is Irina Semina's role at the current company?
Irina Semina's current role is Product Manager (Delivery and Returns).
What schools did Irina Semina attend?
Irina Semina attended Cologne University Of Applied Sciences, Moscow State Linguistic University.
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Irina Semina
Russia1coloplast.com -
2sanofi.com, roche.com
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