Irina Yugay Email & Phone Number

KOL MarketingB2B

Malaysia

Writing SEO-driven articles based on up-to-date research on personal growth-related topics and spirituality.

I was in charge of all written content and copies published on the Soulvala app, the most spiritual division at Mindvalley, such as:- In-app copies, including in-app messages and notifications via Braze Marketing platform.- Copies for all marketing funnels (LP, SP, email) and social media.- Descriptive copies for over 70 group meditations (group immersions) on the app with the world’s leading spiritual teachers, healers, shamans and spiritual growth experts.LED (User’s Learning Experience Design):Publishing content for oexclusive programs:-Unlocking Abundance with Regan Hillyer, Quantum Health with Juan Pablo Barahona, The Power of Breath with Niraj Naik, Dream Life Alchemy with Ariya Lorenz, Quintessence with Manex Ibar.SMM: Content creation for IG, Facebook Groups, and Youtube (captions, descriptions, titles)Tribe Facilitation: created and facilitated private groups on FB for enhanced learning experience and retentionB2B: Conceptualized and created Soulvana’s B2B deck.

Maintained and innovated on Mindvalley’s Courses in Russian that included:-Funnel building-Project management-Conversion Hacking-Measuring the impact-Production Management-Product Launch including setting up emails in Maropost and Blink, and updating copy of the pages on Ignite.-Defining the marketing psychology, hooks and paradigm shifts.-Wrote copies for all marketing funnels and Social Media.

Almaty, Kazakhstan

Santiago Metropolitan Region, Chile

I help marketing team with data analysis of the project's pages on Facebook and Twitter as well as official website for the better outreach. I have redesigned company's logo and work on establishing relations with the potential partners.

Almaty, Kazakhstan

Provision of editorial leadership and mentoring of contracted staff. Conducted monthly meetings with the editorial board, presenting plans and discussing contents.Ensured that all material reflect corporate strategies, approach and journalistic standards.Worked with the freelance contributors by:Creating a culture of constructive performance coaching and regular, on-going feedback.Encouraging creativity and productivity.Embracing diversity in staff make-up.Creating events for staff.Supervise other internal communications tasks, as assigned.Foster a creative and productive work environment. Create development opportunities for staff such as reading club.Work within a team environment, responding to the needs of all HR projects.Edited freelance articles.Created and developed annual budgets as well as the internal communications strategy for 5 years.Wrote and edited all materials for the magazine. Conducted interviews for stories, attended events.Responded when breaking news developed on the beat, and also other topics when necessary.Developed content features for the newly designed Intranet in collaboration with IT team.Close collaboration with other departments such as Engineering and Maintenance. Ran a special course on intellectual development for the senior students of Civil Aviation within a dual training program. Developed Go Green campaign.

Almaty

Work out of technical tasks for the web projects. Prepared and managed content, maintening functioning and web site update.Writing of concepts for the projects including mission, goals and tasks.Promotion using white optimization such as context advertising in Google Adwords and Yandex.direct as well as using digital communication tools such as social networks, blogs etc.Researched projects on innovative methods in construction, renewable energy and health and established contacts.

Support of internal communications of the Corporate Communications department. Participated in developing strategy, wrote articles for the staff magazine and supported project coordination. Assisted in planning corporate events and intradepartmental sessions.Expense tracking and processing of invoices. Moderated Intranet and forums.

Writing articles on financial/economic/real estate topics.Analysis of financial/economic marketsCo-ordination of work with experts and financial institutes

Featuring social and political agenda in the region.