Ravi started his Paid Media career over 9 years ago & is a part of GroupM India team since last 2 years. He plays a pivotal role in the agency for Digital Strategy & Innovation across the media like Google Ads, Facebook/Instagram, App Strategy, E-commerce platforms & Omni-Channel strategy.Ravi is passionate on driving tech & data driven strategies for the brands

• Translating client’s goals and objective into actionable and measurable digital strategies• Strategize multichannel campaigns across the web & Identifying key areas for improvement• Creating, managing and editing content in a web-based environment• Managing Google Ad-words and Bing/Yahoo Platforms• Campaign Specialist in Search, Display, Remarketing, Retargeting, Video & PLA/Shopping• Managing Facebook Paid Advertising & Quora Paid Advertising• Specialist in Facebook Dynamic Product Catalogue ads• Monitoring social media channels for trends and opportunities• Conducting keyword research, Competitor Analysis & SWOT• Maintaining E-commerce platforms and applications• Email Marketing, Email Creation, Database Management, A/B testing• Marketing Automation concepts like Lead Generation, Lead Nurturing, Lead Scoring, Segmentation• Proficient in tools like Mautic, Amazon SES, Mailchimp, Leadsquared• Expertise in Analytic tools like Google Analytics, SiteCatalyst Omniture & Attribution modelling• Working knowledge of Automated tools like Adobe Media Optimiser

Responsible for day-to-day SEM management of paid search campaigns including• Ad Copy Writing• Ad Scheduling• Keyword Research• Negative Keyword Research• Keywords Bid Optimization• Editing disapproved Ads/Keywords• Site/Category/IP exclusion• Traffic Estimation• Analytical Reporting (Performance Tracking)• Yahoo Search Marketing • Creation of Effective Campaigns and Ad groups• Creation of Banners using Display Builders• Creating Multiple Report Proficient in Word, Excel, Powerpoint