Chris Irby Email & Phone Number

Dallas, Texas, United States

Mostly editing, but some writing of articles. Mainland has a number of subsidiary publications, so I've been writing/editing content for:* 1851 Franchise - Focused on franchising, as well as a number of franchisor clients looking to attract entrepreneurs.* ESTATENVY - Articles about homes, with a lot of focus on luxury properties and design/tech trends.* Room 1903 - Articles focused on hospitality and travel.* Stache Cow - Articles focused on finance and (the accumulation of) wealth.

Dallas, Texas, United States

Provided content for a number of clients, including 80/20, VigiLife (formerly Sentinel Occupational Safety), and Plascene. This entailed:* Writing/editing web copy to ensure it was coherent, grammatically correct, *and* optimized for SEM.* Researching and writing monthly blog posts.* Working with clients to produce newsletters, investor reports, and other monthly emails.* Writing/editing press releases, special announcements, and other business communications.

Dallas/Fort Worth Area

Co-wrote (with Sean Freeman) a number of plays produced by Pocket Sandwich Theatre in Dallas, including THE GREAT ESCAPE FROM STALAG 18, CAPTAIN PHANTASM VS. THE NEFARIOUS DR. NOIR, THE FINAL ADVENTURE OF HERCULES, CAPTAIN PHANTASM AND THE COUNTDOWN TO DOOM, CHRONOCOPS: ELITE TIME PATROL, CAPTAIN PHANTASM MEETS MAJOR MAJESTIC, and THE LEGEND OF DEADEYE MARY.Ghostwrote a number of articles about search engine optimization and marketing that were published on Multichannel Merchant and Practical eCommerce websites.Edited THE COMPLETE BIBLIOGRAPHY OF JAMES P. BLAYLOCK AND TIM POWERS, published in 2011 by Argent Leaf Press.Wrote web copy, technical documents, and press releases for several local (DFW) businesses, including Prestonplace Counseling, Law Offices of Joseph Legere & Associates, Amici Signature Italian and TentMister LLC.Was hired by Thryv/DexYP (after being laid off) to do some freelance content creation, including blog posts, press releases, social media posts, and web copy. Built a slide presentation ("Small Business: Technology and Success") based on a survey of 1,700+ small/medium businesses.Provided content for Smart City website revamp, including copy for core pages, city pages, neighborhood pages, and relocation pages.

Dallas/Fort Worth Area

Managed a team of two specialists and 200+ freelancers responsible for providing social media content to 15,000+ clients on a monthly basis.Proposed and built business cases for changes to the CMS that 1) reduced job turnaround time average from 5 days to 1 day, and 2) allowed reuse of content, with an estimated savings of $90-100K/month.Authored style guides and user manuals for freelance writers/editors.

Dallas/Fort Worth Area

Provided/updated content for company website to change branding from "100-year-old phone directory company" to "cutting-edge digital marketing company."Worked with product managers, Marcom, and other departments to ensure all B2B content was accurate and in line with branding.Managed corporate blog and monthly newsletter.

Wrote articles on a variety of subjects (Accounting, Auto Repair, Painting, etc.) for Superpages.com SuperTips, incorporating popular search terms to optimize the pages for search engine rankings.

Coppell, Texas, United States

Wrote articles, press releases, and Wikipedia entries to assist with online reputation management of clients.

Wrote articles for the Inceptor Blog (http://www.inceptor.com/blog).

Dallas/Fort Worth Area

Wrote technical documents, press releases, and blog articles.

Dallas/Fort Worth Area

Provided original content for Superpages.com City Guides (articles for cities, states, and events/attractions), incorporating popular search terms to optimize the pages for search engine rankings.Worked with design team in the development and testing of KeyMart, an application for editing, reviewing, and maintaining mappings between keywords and saleable categories.Provided documentation and online help for KeyMart.Worked with Taxonomy team to remap and consolidate the list of saleable categories.

Dallas/Fort Worth Area

Provided technical support for store computer systems and hardware for over a thousand Michaels and Aaron Brothers stores.Assisted in project to reorganize and update the Michaels/Aaron Brothers online knowledge base.Developed documentation and assisted in the training of new call center agents.Compiled daily reports of outstanding/open calls for managers and directors.

Dallas/Fort Worth Area

Wrote Trainer Outlines, Reference Guides, and Readiness Checklists for product rollouts.

Dallas/Fort Worth Area

Provided technical support for desktop applications and network issues for Dallas and Houston locations.Wrote instructions for the installation and troubleshooting of several applications.Edited existing install documents to bring them up to date.

Dallas/Fort Worth Area

Performed acceptance testing on store system and web-based applications.Gathered requirements and authored Acceptance Test Plans for projects.Authored a document on web-based testing methodology.

Dallas/Fort Worth Area

Authored documentation for several high-profile projects, including Catering, Kitchen Display System, and the Y2K Conversion.Developed installs and accompanying documentation for all major Brinker Store System (BSS) rollouts.Fixed bugs and made enhancements to several BSS applications, including major revisions to Sales Reporting.Documented the entire credit card process, from authorization to reconciliation.Expanded original Software Configuration Specialist duties to include all areas of development (Catering, Web Development, and Database).

Dallas/Fort Worth Area

Maintained archives in PVCS Version Manager for all BSS code.Fixed bugs and made enhancements to automatic network build process for BSS.Created and maintained archives in PVCS for all BSS executables, DLLs, and data files.Developed process (and accompanying documentation) for BSS software promotion model (Development, QA, Beta, and Production).

Dallas/Fort Worth Area

Monitored nightly polling of sales data from restaurants and performed troubleshooting when necessary.Distributed files (including software, menu updates, and email) to restaurants.Developed and formalized a process for distributing files to the restaurants, including appropriate authorization.

Dallas/Fort Worth Area

Entered invoices into A/P system for payment.Spoke with vendors over the phone regarding delinquent/outstanding bills.Handled all incoming and outgoing mail.