Ian Dawson Email and Phone Number

Performance Flooring Business Manger for BASF PLC across the African continent; from Cairo to Cape Town and Dakar to Dar Es Salaam. Responsible for creating and driving sales, and commercial strategy direct to territory based customers; distributors, applicators and civil contractors. Products and markets include the promotion of epoxy & polyurethane floor coatings, car park protection and high performance resin screeds into French Speaking North West Africa, Central & Eastern Africa and South Africa/SADC

Director of a start up business focussing on delivering commercial consultancy services to SMEs on business development, export marketing and sales strategy. Specific achievements as Director include:• For Stirling Lloyd; designing and implementing global marcomm’s strategy to raise brand awareness and generate quantifiable business opportunities• For Urban Events UK; designed and set up strategy for Legends Rugby brand, including 2 annual Festivals, city corporate hospitality and entertainment events and launch plan for global Legends Rugby World Cup in 2015

Lucky enough to be the Team Manager for the CNCF Rugby Legends at Dubai 7's (reigning champions for last 5 years) and Cape Town 10's. Raising money for charity and having a great time with rugby internationals young and old......

Employed by major Indian multi-national PLC to develop and implement a regional sales and marketing strategy for Middle East & African markets, including brand development, sales personnel recruitment, exhibition and event management, regional market development and product launches

Launched Legends Rugby brand in the UK following highly successful inaugural Legends Festival in July 2013. Now looking at new ideas, partners, opportunities and events to take Legends Rugby to a wider international audience. Combining business acumen, commercial skills and experience with lifelong passion for rugby to offer a unique commercial sporting concept delivering enjoyment and fun alongside branding and sponsorship outreach for true commercial opportunities;Corporate entertainment and hospitalityNiche brand exposureTargeted sponsorship opportunitiesAssociation with sporting heroesABC1 target audienceInternational potentialPartnership opportunitiesPR leverage

Initially employed as International Business Development Manager, subsequently promoted to Export Manager to manage and lead global sales team. As Export Manager, managed global sales team to achieve 30% sales growth year on year. Sourced and appointed business partners for India and established relationships with key consultants in India to establish business bank of over US$3.5 million. Additional achievements as Export Sales Manager / International Business Development Manager included:• Secured first project in South American, worth more than US$1 million• Presented a strategy to substantially grow business in Middle East and India, resulting in significant company investment to set up regional company in UAE • Designed and implemented global digital communication and marketing strategy to partners and clients

As Global Marketing Manager based in Kuala Lumpur, appointed to design, develop and implement a global Group-wide marketing and communication strategy. Managed US$3 million global marketing budget, on target to deliver savings of 20% globally. Implemented re-branding and global launch of specialist flooring and coating ranges, leading to increased global sales. Additional duties / achievements as Global Marketing Manager included:• Project managed global PR resulting in generation of 800 published articles per year in global trade and industry press and stimulation of 3,000 leads per year to a value of over £200 million• Published global marketing strategy and objectives and briefed global team• Managed global website optimisation including SEO on 8 regional websites• Designed and implemented market sector and Floor-zone communication initiatives globally

International Market Development Manager duties included developing and supporting sales and marketing activity in new geographical markets within the Flowcrete International sales region, including South East Asia, India, Middle East and Australasia. Analysed new market needs to enable regional launch of revised product mix, leading to sales growth of US$2 million over first two years. Additional achievements as International Business Development Manager included:• Sourced and appointed business partners for India, Pakistan and Sri Lanka, resulting in regional sales in first year in excess of US$1 million• Identified and established relationships with contacts in India to achieve business of over US$3 million• Presented a strategy to substantially grow business in India, resulting in significant company investment to establish local sales and manufacturing centre

As Regional Business Manager for Middle East Orient and Africa, responsible for developing and supporting Performance Coating business opportunities within the Arabian Gulf, Indian and African construction markets. Conducted market analysis and feasibility studies to establish product pricing and coordination of information on market trends and consumer demand, ensuring an ongoing focus on profitability. Additional achievements as Regional Business Manager included:• Achieved product sales success on key regional construction projects, achieving sales of over US$5 million• Increased regional coatings turnover by 300% 2005 v 2003 whilst maintaining overall profitability• Analysed market needs to enable launch of revised product mix, leading to sales growth of US$3.5 million

As Regional Business Manager for Middle East and Africa, established and managed a Regional Flowcrete International subsidiary company covering the Arabian Gulf, South African and Indian construction markets. Set up Flowcrete Middle East FZCO in Dubai and introduced new Flooring and Car Park Deck coating ranges into Middle East and South African market through appointment of local partner, resulting in sales of US$1 million. Additional duties and achievements as Regional Business Manager included:• Appointed local agents for Qatar, Saudi Arabia, Oman and Bahrain to enable increased multi-market sales and enhanced product mix• Obtained key specifications and product sales on major regional construction projects, achieving sales of US$5 million