Ivy Rueda Diederichs Email & Phone Number

Miami, Fl, Us

Coral Gables, Florida

Existing and past clients: DIRECTV Latin America, AbbVie, Jones Day, Procter & Gamble, AT&T en Español, Philips, H&R Block, Target.Manage accounts, including but not limited to, multi-country public relations programs, media relations, content development, event support, social media activations, and talent relationship management:• Develop and implement media relations strategies and communications programs for clients in healthcare, consumer, professional services, and other sectors.• Review and assess industry trends to identify opportunities to inject clients into current news cycles. Drive story idea development, working closely with pan-regional media, including traditional and online trade and specialized outlets, to shape and control communications to support account objectives.• Create and edit compelling, high-quality deliverables, including strategic plans, media materials, website and social media content, and internal and external communications.

Miami/Fort Lauderdale Area

Managed accounts and oversaw planning and execution of client programs to meet client objectives and grow business:• Supervised three direct reports and social media programs; coordinated work of fourth staffer in traditional PR activities. • Drove communications campaigns with U.S. Hispanic and Latin America media. • Successfully negotiated robust scope of work at favorable rate to engage top-tier influencer for client’s social media implementation, overcoming tight budget limits and surpassing expected benchmark.• Stepped in to fill gap resulting from unexpected vacancy, assuming additional project management and supervisory responsibilities while managing existing portfolio. Through effective team leadership, ensured smooth transition and minimal disruption to client while acquiring new skills in website management, development, and analytics.

Supported account management, planning, and client service. Helped prepare and track budgets and manage projects and vendor relations. Supervised work of account team members. Planned and coordinated events:• Developed strategic media relations plans to increase clients’ positioning and visibility. Conducted research and created media materials to secure placements. • Chosen for highly selective mid-level staff development company training program.• Developed creative solution to shift perception of client’s fabric care product from “laundry chore” to “fashion care” in an engaging, organic, and credible way with a “washable fashion” execution featuring a well-known Hispanic celebrity, who wore a custom-made (and machine-washable) haute couture dress to a red-carpet event. Implementation resulted in extensive media coverage and a client so happy that it became a best practice benchmark.

Wrote advanced-level feature releases and media pitch letters. Developed creative plans and planning documents for client review. Uncovered new media outlets and placement opportunities for clients.

Wrote press releases, backgrounders, memos, and other key client documents. Created media lists, conducted media research, and developed relationships with key media.

Supported production of multiple television and award shows, including MTV Video Music Awards, Latin Grammy Awards, Univisión programs, and Premios Fox Sport.

Bachelor Of Science, Communication (Double Major In Journalism And Spanish)

Associate Of Arts - Aa, Journalism