• Work cross-functionally to develop detailed marketing strategies and execution plans to drive fan engagement and revenue outcomes with a continued focus on customer journey • Responsible for collaborating with Ticket Sales and Service teams to create and complete targeted campaigns focused on growth and retention of season ticket membership base, single game sales, partial plans, suite/premium offerings and group sales • Act as the lead in the facilitation of all interpersonal deliverables required to successfully implement and recap each campaign• Collaborate with heads of Ticket Sales and Service departments to identify, execute, and recap strategic campaigns while serving as project manager in the submission and facilitation of all Ticket Sales and Service campaign requirements (creative requests, task submissions, VO copy, etc…)• Work with Digital Strategy team in the scheduling and deployment of ticket related messaging • Produce and share ideas for promotional events and/or activities in support of the Ticket Sales and work directly with Life Cycle Marketing team to develop strategies to support tickets sales• Traffic television and radio marketing materials to local broadcast affiliate and internal team members, plan grassroots marketing efforts, including working with local events vendors to develop a strategy, planned attendance, and recapping success, and lead all aspects of street team efforts at local events and in-arena functions.

• 25 consecutive months of year over year website growth (May 2021-June 2023)• Increased social media following 10+% each season• Increased e-commerce revenue 146% from first to second year and 57% from second to third year• Increased league and team media mentions 38%• Point of contact for all 15 NLL teams on marketing, social, communications, and ticketing• Led all communications strategies to support league, team, player and sport development.• Collected data and reports from each team’s Ticketing, Marketing, Media and PR efforts and provide monthly insights• Collaborated with broadcast and content team to plan and schedule the rollout of short and long form content. Work with Digital Producer to ideate, pitch and execute social content built for each platform• Guided NLL social media strategy on Twitter, Facebook, Instagram, TikTok and YouTube• Worked in conjunction with creative team to develop assets that align with the brand and appropriate messaging• Handled website content, updates and maintenance, and provided ongoing reports to NLL, teams and agency partners• Oversaw creative, analytics, and promotion for the League’s e-commerce platform• Managed over 10 third party vendor relationships to ensure contract fulfillment, desired rates, and successful operation• Managed the needs and execution of NLL events including Finals, Season Awards, Jr. NLL tournament, Combine and Draft• Led the rollout of league-wide CSR platform, called NLL Unites, and was the main point of contact for development• Led two research projects to better analyze NLL fandom across North America to help in data-driven decision making• Managed $1,000,000+ marketing budget to best allocate resources for maximum ROI• Managed staff of one full time staff member, two interns, and 20 independent contractors

• Increased overall single game ticket revenue 51% and single game tickets sold by 47% • Increased digital ad revenue 216% • Increased email revenue 52%, open rates 21% and decreased unsubscribe rates 33% • Created sellable assets list• Oversees the execution of the marketing, promotions, internet, branding and sales vision for the Colorado Mammoth. • Develops in-house marketing initiatives / programs, helps create and execute strategy for reaching all publics; consults with management regarding corporate goals, communication themes and perceptions; develops/cultivates database for press contacts; identifies and promotes stories to the press; serves as company spokesperson; supports lacrosse media and internet personnel; assists in the development/production of new interactive initiatives, etc., on a regular basis. • Writes copy for collateral, radio, TV and print ads and handles the insertion of all media throughout the season. • Writes copy for in-game, TV and radio drops and handles the organization and insertion of the spots/drops for each broadcast.• Assists in the development of team internet/social marketing presence, including use of most social marketing platforms – Twitter, Facebook, Snapchat, YouTube, etc.• Supports Digital Marketing Department to develop campaigns that yield revenue, data capture and brand exposure.• Facilitates development of creative strategies and copy themes.• Participates in strategic media planning, promotional media weight, rate negotiation and media placement as needed• Evaluates advertising concepts, storyboards and commercial scripts• Helps execute the development of future marketing campaigns • Maintains Colorado Mammoth Media/Marketing budget.• Coordinates all promotional activity and revenues related to single game promotions. • Act as point of contact for promotional vendors.

• Generated $43,000+ and 65 Full Season Memberships of new revenue in 8 months in group and season sales to individuals and businesses• Ranked 2nd in Inside Sales class in Total Revenue, FSE Revenue, total FSE's, appointments completed, average talk time per day, average activities per day• Made 100+ cold calls a day to prospective individuals and businesses• A member of the Inside Sales team to break the Rapids Inside Sales All-Time Revenue record in 88 business days

Build compelling story lines at each Mammoth home game that capture behind-the-scenes content, memorable moments, human-interest stories, and anything that brings the excitement of a game to life. The content provided captured the essence and fun of the arena for those who may not there, while encouraging fan engagement.Stay abreast of league news, transactions and storylinesProduce content on a tight deadlineProduce game previews, recaps, and feature stories within provided deadlinesPost and/or schedule content to NLL.com

• Created weekly press releases and media guides for women’s golf using Adobe InDesign ¬• Aided in the development and execution of 7 Conference Championships• Developed reports for revenues/expenses of member schools and performed a Conference comparison analysis• Created templates and organized data for the future Championship bidding process for 7 sports• Documented and assisted in the scheduling of umpires for baseball and softball

• Lead communications for women’s basketball events for promotions, media, and officials• Ran promotions during hockey and lacrosse games for 10+ gamely sponsors• Researched and presented new strategies for future marketing development and website renovation• Created Game Day Scripts and read-throughs for basketball and hockey events

• Manage operations for 90,000+ square foot indoor athletic facility• Oversee activities and organizational use of athletic facility• Direct student and athletic admissions into facility

Distributed food to 400-600 students per dinner shiftPerformed maintenance responsibilities to upkeep Boyd Dining Hall and kitchenManaged the flow of students entering Boyd Dining Hall through the use of a swipe system

Managed player protective equipment and practice equipment for team of 30-35 athletesCoordinated set-up and break down for practice drills and pregame batting practiceRecorded games to assist coaches in developing new strategies for upcoming games

• Archived conference data from 1983-2000• Helped develop media guides for the 2015-16 school year for all 11 sports• Cataloged all conference inventory of 100+ items for Conference Championships

• Acted as a key member of event execution and sponsorship fulfillment for 15+ gamely sponsors• Provided operational support during all Outlaw events and game-days• Assisted with event planning procedures in-office

• Researched and delivered marketing analysis for the American and European markets as well as designing a new interactive webpage for adidas consumers • Acquired knowledge of value creation, consumer behavior, sport branding, marketing, international connections, leadership, and incentive systems at the European Association for Sport Management• Utilized cross-cultural communication skills to work in a fast-paced environment