Ryan Ireland Email & Phone Number

Phoenix, AZ, US

• Work cross-functionally to develop detailed marketing strategies and execution plans to drive fan engagement and revenue outcomes with a continued focus on customer journey
• Responsible for collaborating with Ticket Sales and Service teams to create and complete targeted campaigns focused on growth and retention of season ticket membership base, single game sales, partial plans.
• Act as the lead in the facilitation of all interpersonal deliverables required to successfully implement and recap each campaign
• Collaborate with heads of Ticket Sales and Service departments to identify, execute, and recap strategic campaigns while serving as project manager in the submission and facilitation of all Ticket Sales and Service.
• Work with Digital Strategy team in the scheduling and deployment of ticket related messaging
• Produce and share ideas for promotional events and/or activities in support of the Ticket Sales and work directly with Life Cycle Marketing team to develop strategies to support tickets sales

Philadelphia, PA, US

• 25 consecutive months of year over year website growth (May 2021-June 2023)
• Increased social media following 10+% each season
• Increased e-commerce revenue 146% from first to second year and 57% from second to third year
• Increased league and team media mentions 38%
• Point of contact for all 15 NLL teams on marketing, social, communications, and ticketing
• Led all communications strategies to support league, team, player and sport development.

Denver, CO, US

• Increased overall single game ticket revenue 51% and single game tickets sold by 47%
• Increased digital ad revenue 216%
• Increased email revenue 52%, open rates 21% and decreased unsubscribe rates 33%
• Created sellable assets list
• Oversees the execution of the marketing, promotions, internet, branding and sales vision for the Colorado Mammoth.
• Develops in-house marketing initiatives / programs, helps create and execute strategy for reaching all publics; consults with management regarding corporate goals, communication themes and perceptions.

Denver, CO, US

• Generated $43,000+ and 65 Full Season Memberships of new revenue in 8 months in group and season sales to individuals and businesses
• Ranked 2nd in Inside Sales class in Total Revenue, FSE Revenue, total FSE's, appointments completed, average talk time per day, average activities per day
• Made 100+ cold calls a day to prospective individuals and businesses
• A member of the Inside Sales team to break the Rapids Inside Sales All-Time Revenue record in 88 business days

Philadelphia, PA, US

Build compelling story lines at each Mammoth home game that capture behind-the-scenes content, memorable moments, human-interest stories, and anything that brings the excitement of a game to life. The content provided captured the essence and fun of the arena for those who may not there, while encouraging fan engagement.Stay abreast of league news.

• Created weekly press releases and media guides for women’s golf using Adobe InDesign ¬
• Aided in the development and execution of 7 Conference Championships
• Developed reports for revenues/expenses of member schools and performed a Conference comparison analysis
• Created templates and organized data for the future Championship bidding process for 7 sports
• Documented and assisted in the scheduling of umpires for baseball and softball

Denver, Colorado, US

• Lead communications for women’s basketball events for promotions, media, and officials
• Ran promotions during hockey and lacrosse games for 10+ gamely sponsors
• Researched and presented new strategies for future marketing development and website renovation
• Created Game Day Scripts and read-throughs for basketball and hockey events

Athens, Ohio, US

• Manage operations for 90,000+ square foot indoor athletic facility
• Oversee activities and organizational use of athletic facility
• Direct student and athletic admissions into facility

Athens, Ohio, US

Distributed food to 400-600 students per dinner shiftPerformed maintenance responsibilities to upkeep Boyd Dining Hall and kitchenManaged the flow of students entering Boyd Dining Hall through the use of a swipe system

Athens, Ohio, US

Managed player protective equipment and practice equipment for team of 30-35 athletesCoordinated set-up and break down for practice drills and pregame batting practiceRecorded games to assist coaches in developing new strategies for upcoming games

• Archived conference data from 1983-2000
• Helped develop media guides for the 2015-16 school year for all 11 sports
• Cataloged all conference inventory of 100+ items for Conference Championships

US

• Acted as a key member of event execution and sponsorship fulfillment for 15+ gamely sponsors
• Provided operational support during all Outlaw events and game-days
• Assisted with event planning procedures in-office

Herzogenaurach, Bavaria, DE

• Researched and delivered marketing analysis for the American and European markets as well as designing a new interactive webpage for adidas consumers
• Acquired knowledge of value creation, consumer behavior, sport branding, marketing, international connections, leadership, and incentive systems at the European Association for Sport Management
• Utilized cross-cultural communication skills to work in a fast-paced environment

Master Of Sports Administration

Bachelor’S Degree, Sport And Fitness Administration/Management