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Irena Kojouharova Email & Phone Number
Brand Marketing Director | Strategic Marketing | Fractional CMO
at
Brand Impact
1 work email found
@medmen.com
7 phones found area 424, 310, 917, 813, and 863
LinkedIn matched
✓ Verified July 2026
4 data sources
Profile completeness 100%
Current company
Role
Brand Marketing Director | Strategic Marketing | Fractional CMO
Location
Los Angeles, California, United States
Who is Irena Kojouharova? Overview
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Quick answer
Irena Kojouharova is listed as Brand Marketing Director | Strategic Marketing | Fractional CMO at Brand Impact, based in Los Angeles, California, United States. AeroLeads shows a work email signal at medmen.com, phone signal with area code 424, 310, 917, 813, 863, and a matched LinkedIn profile for Irena Kojouharova.
Irena Kojouharova previously worked as Marketing Director at Autumn Brands and Marketing Advisor at Orpheus Skincare. Irena Kojouharova holds Master Of Business Administration (M.B.A.), Marketing from Pepperdine Graziadio Business School.
Company email context
Email format at Brand Impact
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{first}.{last}@medmen.com
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AeroLeads found 1 current-domain work email signal for Irena Kojouharova. Compare company email patterns before reaching out.
Profile bio
About Irena Kojouharova
Strategic Marketing Leader Who Translates Data & Consumer Insights Into Business Opportunities.INNOVATION. Leads global innovation and develops top selling, award winning products. Developed from concept to launch 3 of top 10 SKUs in category (units & $). Successfully expanded brands into new, growing skincare segments.360 INTEGRATED MARKETING STRATEGY & EXECUTION. Performance + Brand Marketing. Optimize digital marketing mix across full funnel and maximizes ROAS. Built and improved KPIs across owned, earned and paid channels, e-commerce, social media, influencers and loyalty programs. GLOBAL TEAM LEADERSHIP. Successfully leads cross-functional teams in briefings, planning, innovation, Omni-channel execution, 360 activations for consistent, global, on-brand deployment leveraging best-in-class processes.P&L & BUDGET MANAGEMENT. Financial acumen to make data-backed decisions and recommendations. Improved portfolio margins by 14% focusing campaigns on high-profit SKUs. UPSTREAM & DOWNSTREAM MARKETING for Startups and Leading multinationals | Wellness & Nutrition | DTC/ D2C & B2C | CPG | Consumer products | Skin care | Hair care & color
Listed skills include Marketing Strategy, Marketing, Integrated Marketing, Strategy, and 24 others.
Current workplace
Irena Kojouharova's current company
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15 roles · 26 years
Irena Kojouharova work experience
A career timeline built from the work history available for this profile.
Aug 2024 - Present
Marketing Advisor
Current
Apr 2024 - Present
Marketing Executive/ Strategic Advisor/ Fractional Executive
Current
Brand Impact
Beauty/ Wellness/ Cannabis Select Clients: MedMen, Orpheus skincare, Autumn Brands, INNOCOS, Ispire, FIDM Marketing Leadership/ Marketing Strategy, Planning/ Brand Positioning/ Integrated Marketing Communications/ Digital Marketing/ CRM
Apr 2021 - Present
Head Of Marketing
• Strategic Planning & Budget Management – Doubled ROI across marketing activations. Developed SOPs and processes, department analysis & reporting templates.• Digital Marketing – Oversaw Loyalty, e-Comm, Email, SMS, SEO, Social, and Paid initiatives. Headed selection, transition and implementation of a new CRM platform.• Go-To-Market Plan & Execution – Managed Brand Marketing, Content Strategy and communications, Retail Marketing, Promotions, and PR. Improved KPIs by 100%-200%.• Team Leadership – Built, Developed and Led Marketing team from 2 to 8 people.
Jul 2022 - Aug 2023
Global Marketing Director
• Built ROI-driven digital programs, including influencer outreach, organic and paid search, UGC• Launched e-commerce and introduced hero products campaigns driving lift in sales & engagement • Developed & spearheaded 3-year innovation pipeline, NPD cadence and stage-gate process
Jul 2020 - Feb 2021
Adjunct Professor
Integrated Marketing Communications, Marketing Management, Digital Campaign Strategy
2015 - Jan 2021
Senior Manager, Innovation & Brand Management
Freeman Beauty America’s #1 Facial Mask brand• Built innovation pipeline and expanded brand into new segments and price tiers driving annual growth of 20-40% for 3+ years. • Expedited speed to market: 6-month concept-to-launch for 2 items selling over 3MM units 1st yr w/ 25% ACV.• Managed P&L, marketing budget, SKU rationalization. Grew market share, brand up 50X category Q4, 2019.#skincare #bathandbody
Jun 2016 - May 2020
Senior Manager, Business Strategy
• Managed development of 3-year brand strategy plan and business projections collaborating with global cross-functional senior executives.• Helped define key brand value drivers, product architecture, innovation pipeline, digital, social media, influencer marketing and go-to-market plan by channels & regions
2015 - 2016
~1 yr
Global Senior Assistant Brand Manager
Wella & Clairol Professional • Drove 15% YR growth for multicultural (Black & Hispanic focused) portfolio of brands after 4-year decline through innovation and base business campaigns. • Launched line extension: surpassed forecast +20%, improved margins +12%, accelerated speed-to-market by 25%. • Identified white spaces & portfolio gap opportunities. Led briefings and execution with cross-functional teams.• Surpassed KPI goals across digital initiatives: organic search, multi-media campaigns, social media, website relaunch.• Led SKU Optimization for 500+ SKUs recommendations improving brand portfolio margins by 14%.
Jan 2014 - Oct 2015
Brand Manager
Skincare / Hair Care / Bath & Body• Developed and executed go-to-market plan across e-comm, retail and professional channels, surpassed 9-mo. goals by 40%.• Launched & rolled-out skincare and haircare loyalty programs increasing revenues by 30% six months after launch.
2012 - 2013
~1 yr
Marketing Director
ULTRACEUTICALS: Fastest Growing skincare in Australia & New Zealand 5 consecutive years. Global beauty license for official Beverly Hills trademarks.- Managed product development from concept to launch for skincare and fragrance brands. - Managed Omni-channel activations across e-comm, direct response, prestige retail & physicians/HCP and spa channels. Optimized campaign KPIs by 10-30%.
Jun 2007 - Dec 2011
Senior Marketing Manager
2007 - 2009
~2 yrs
Marketing Manager
$43B, Fortune 500, #1 multinational professional services firm operating in 157 countries. Managed 1 direct report.- Brand point of contact and global cross-functional leader.- Managed marketing plan for practice with $800M revenue. Improved ROI on campaigns by 30%-60%.- Optimized marketing budget. 10% cost savings by re-negotiating existing contracts with third parties.
2003 - 2006
~3 yrs
Senior Marketing Associate
- Built awareness for newly established PwC Technology, InfoComm, Entertainment practice positioning the firm as thought leader in the space. - Managed PwC Venture Capital MoneyTree initiative including survey reporting, public relations, events, sponsorships, marketing materials. *** Achievement: PricewaterhouseCoopers All-stars Above and Beyond Contribution to a Project.
2001 - 2003
~2 yrs
2 education records
Irena Kojouharova education
Master Of Business Administration (M.B.A.), Marketing
Pepperdine Graziadio Business School
Bs, Marketing
University Of South Florida
FAQ
Frequently asked questions about Irena Kojouharova
Quick answers generated from the profile data available on this page.
What company does Irena Kojouharova work for?
Irena Kojouharova works for Brand Impact.
What is Irena Kojouharova's role at Brand Impact?
Irena Kojouharova is listed as Brand Marketing Director | Strategic Marketing | Fractional CMO at Brand Impact.
What is Irena Kojouharova's email address?
AeroLeads has found 1 work email signal at @medmen.com for Irena Kojouharova at Brand Impact.
What is Irena Kojouharova's phone number?
AeroLeads has found 7 phone signal(s) with area code 424, 310, 917, 813, 863 for Irena Kojouharova at Brand Impact.
Where is Irena Kojouharova based?
Irena Kojouharova is based in Los Angeles, California, United States while working with Brand Impact.
What companies has Irena Kojouharova worked for?
Irena Kojouharova has worked for Brand Impact, Autumn Brands, Orpheus Skincare, Medmen, and Kevin.Murphy.
How can I contact Irena Kojouharova?
You can use AeroLeads to view verified contact signals for Irena Kojouharova at Brand Impact, including work email, phone, and LinkedIn data when available.
What schools did Irena Kojouharova attend?
Irena Kojouharova holds Master Of Business Administration (M.B.A.), Marketing from Pepperdine Graziadio Business School.
What skills is Irena Kojouharova known for?
Irena Kojouharova is listed with skills including Marketing Strategy, Marketing, Integrated Marketing, Strategy, Market Planning, Brand Management, Business Development, and Retail.
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