Irena Kojouharova

Irena Kojouharova Email and Phone Number

Brand Marketing Director | Strategic Marketing | Fractional CMO @ Brand Impact
Los Angeles, CA, US
Irena Kojouharova's Location
Los Angeles, California, United States, United States
Irena Kojouharova's Contact Details
About Irena Kojouharova

Strategic Marketing Leader Who Translates Data & Consumer Insights Into Business Opportunities.INNOVATION. Leads global innovation and develops top selling, award winning products. Developed from concept to launch 3 of top 10 SKUs in category (units & $). Successfully expanded brands into new, growing skincare segments.360 INTEGRATED MARKETING STRATEGY & EXECUTION. Performance + Brand Marketing. Optimize digital marketing mix across full funnel and maximizes ROAS. Built and improved KPIs across owned, earned and paid channels, e-commerce, social media, influencers and loyalty programs. GLOBAL TEAM LEADERSHIP. Successfully leads cross-functional teams in briefings, planning, innovation, Omni-channel execution, 360 activations for consistent, global, on-brand deployment leveraging best-in-class processes.P&L & BUDGET MANAGEMENT. Financial acumen to make data-backed decisions and recommendations. Improved portfolio margins by 14% focusing campaigns on high-profit SKUs. UPSTREAM & DOWNSTREAM MARKETING for Startups and Leading multinationals | Wellness & Nutrition | DTC/ D2C & B2C | CPG | Consumer products | Skin care | Hair care & color

Irena Kojouharova's Current Company Details
Brand Impact

Brand Impact

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Brand Marketing Director | Strategic Marketing | Fractional CMO
Los Angeles, CA, US
Irena Kojouharova Work Experience Details
  • Brand Impact
    Brand Marketing Director | Strategic Marketing | Fractional Cmo
    Brand Impact
    Los Angeles, Ca, Us
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  • Autumn Brands
    Marketing Director
    Autumn Brands Aug 2024 - Present
    Carpinteria, California, Us
    Oversee all aspects of Brand and Marketing
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  • Orpheus Skincare
    Marketing Advisor
    Orpheus Skincare Apr 2024 - Present
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  • Brand Impact
    Marketing Executive/ Strategic Advisor/ Fractional Executive
    Brand Impact Apr 2021 - Present
    Beauty/ Wellness/ Cannabis Select Clients: MedMen, Orpheus skincare, Autumn Brands, INNOCOS, Ispire, FIDM Marketing Leadership/ Marketing Strategy, Planning/ Brand Positioning/ Integrated Marketing Communications/ Digital Marketing/ CRM
  • Medmen
    Head Of Marketing
    Medmen Jul 2022 - Aug 2023
    Culver City, Ca, Us
    • Strategic Planning & Budget Management – Doubled ROI across marketing activations. Developed SOPs and processes, department analysis & reporting templates.• Digital Marketing – Oversaw Loyalty, e-Comm, Email, SMS, SEO, Social, and Paid initiatives. Headed selection, transition and implementation of a new CRM platform.• Go-To-Market Plan & Execution – Managed Brand Marketing, Content Strategy and communications, Retail Marketing, Promotions, and PR. Improved KPIs by 100%-200%.• Team Leadership – Built, Developed and Led Marketing team from 2 to 8 people.
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  • Kevin.Murphy
    Global Marketing Director
    Kevin.Murphy Jul 2020 - Feb 2021
    Brisbane, Qld, Au
    • Built ROI-driven digital programs, including influencer outreach, organic and paid search, UGC• Launched e-commerce and introduced hero products campaigns driving lift in sales & engagement • Developed & spearheaded 3-year innovation pipeline, NPD cadence and stage-gate process
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  • Fidm/Fashion Institute Of Design & Merchandising
    Adjunct Professor
    Fidm/Fashion Institute Of Design & Merchandising 2015 - Jan 2021
    Los Angeles, Ca, Us
    Integrated Marketing Communications, Marketing Management, Digital Campaign Strategy
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  • Ppi Beauty / Freeman
    Senior Manager, Innovation & Brand Management
    Ppi Beauty / Freeman Jun 2016 - May 2020
    Libertyville/Chicago, Il, Us
    Freeman Beauty America’s #1 Facial Mask brand• Built innovation pipeline and expanded brand into new segments and price tiers driving annual growth of 20-40% for 3+ years. • Expedited speed to market: 6-month concept-to-launch for 2 items selling over 3MM units 1st yr w/ 25% ACV.• Managed P&L, marketing budget, SKU rationalization. Grew market share, brand up 50X category Q4, 2019.#skincare #bathandbody
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  • Glamglow The Estée Lauder Companies Inc.
    Senior Manager, Business Strategy
    Glamglow The Estée Lauder Companies Inc. 2015 - 2016
    New York, Ny, Us
    • Managed development of 3-year brand strategy plan and business projections collaborating with global cross-functional senior executives.• Helped define key brand value drivers, product architecture, innovation pipeline, digital, social media, influencer marketing and go-to-market plan by channels & regions
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  • Procter & Gamble
    Global Senior Assistant Brand Manager
    Procter & Gamble Jan 2014 - Oct 2015
    Cincinnati, Ohio, Us
    Wella & Clairol Professional • Drove 15% YR growth for multicultural (Black & Hispanic focused) portfolio of brands after 4-year decline through innovation and base business campaigns. • Launched line extension: surpassed forecast +20%, improved margins +12%, accelerated speed-to-market by 25%. • Identified white spaces & portfolio gap opportunities. Led briefings and execution with cross-functional teams.• Surpassed KPI goals across digital initiatives: organic search, multi-media campaigns, social media, website relaunch.• Led SKU Optimization for 500+ SKUs recommendations improving brand portfolio margins by 14%.
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  • Moroccanoil
    Brand Manager
    Moroccanoil 2012 - 2013
    New York, New York, Ny, Us
    Skincare / Hair Care / Bath & Body• Developed and executed go-to-market plan across e-comm, retail and professional channels, surpassed 9-mo. goals by 40%.• Launched & rolled-out skincare and haircare loyalty programs increasing revenues by 30% six months after launch.
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  • Ultraceuticals
    Marketing Director
    Ultraceuticals Jun 2007 - Dec 2011
    Gladesville, Nsw, Au
    ULTRACEUTICALS: Fastest Growing skincare in Australia & New Zealand 5 consecutive years. Global beauty license for official Beverly Hills trademarks.- Managed product development from concept to launch for skincare and fragrance brands. - Managed Omni-channel activations across e-comm, direct response, prestige retail & physicians/HCP and spa channels. Optimized campaign KPIs by 10-30%.
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  • Ultraceuticals
    Senior Marketing Manager
    Ultraceuticals 2007 - 2009
    Gladesville, Nsw, Au
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  • Pricewaterhousecoopers
    Marketing Manager
    Pricewaterhousecoopers 2003 - 2006
    Gb
    $43B, Fortune 500, #1 multinational professional services firm operating in 157 countries. Managed 1 direct report.- Brand point of contact and global cross-functional leader.- Managed marketing plan for practice with $800M revenue. Improved ROI on campaigns by 30%-60%.- Optimized marketing budget. 10% cost savings by re-negotiating existing contracts with third parties.
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  • Pricewaterhousecoopers
    Senior Marketing Associate
    Pricewaterhousecoopers 2001 - 2003
    Gb
    - Built awareness for newly established PwC Technology, InfoComm, Entertainment practice positioning the firm as thought leader in the space. - Managed PwC Venture Capital MoneyTree initiative including survey reporting, public relations, events, sponsorships, marketing materials. *** Achievement: PricewaterhouseCoopers All-stars Above and Beyond Contribution to a Project.
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Irena Kojouharova Skills

Marketing Strategy Marketing Integrated Marketing Strategy Market Planning Brand Management Business Development Retail Beauty Industry Sales Social Media Marketing Market Analysis Email Marketing Brand Development Product Development Strategic Partnerships Competitive Analysis Crm Luxury Goods Consumer Products Product Marketing Merchandising Product Launch Online Advertising Marketing Management Cross Functional Team Leadership Beauty Customer Relationship Management

Irena Kojouharova Education Details

  • Pepperdine Graziadio Business School
    Pepperdine Graziadio Business School
    Marketing
  • University Of South Florida
    University Of South Florida
    Marketing

Frequently Asked Questions about Irena Kojouharova

What company does Irena Kojouharova work for?

Irena Kojouharova works for Brand Impact

What is Irena Kojouharova's role at the current company?

Irena Kojouharova's current role is Brand Marketing Director | Strategic Marketing | Fractional CMO.

What is Irena Kojouharova's email address?

Irena Kojouharova's email address is ir****@****men.com

What is Irena Kojouharova's direct phone number?

Irena Kojouharova's direct phone number is +142428*****

What schools did Irena Kojouharova attend?

Irena Kojouharova attended Pepperdine Graziadio Business School, University Of South Florida.

What skills is Irena Kojouharova known for?

Irena Kojouharova has skills like Marketing Strategy, Marketing, Integrated Marketing, Strategy, Market Planning, Brand Management, Business Development, Retail, Beauty Industry, Sales, Social Media Marketing, Market Analysis.

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