Irene Cheang Email and Phone Number

Responsible for all casino media communication of the City of Dreams, Studio City and Altira Macau. The biggest project in 2015 was the Grand Opening Event of the Melco Crown Entertainment's newest property, Studio City, Macau- Asia's Entertainment Capital. It took over a year in preparation and involved coordination with over 10,000 internal and external staffs to cater over 3,500 VIP guests, Hollywood A-listers, media partners, and thousands of general public. The grand opening series of events included: •Press Conferences–held in a special designed theatrical venue that was transformed from a regular ballroom for over 300 local & global media partners •Red Carpet–included Hollywood A-listers Leonardo DiCaprio, Robert De Niro, Martin Scorsese, Brett Ratner and the bestselling female artist Mariah Carey •Activation Show–An innovative tailor-made Broadway show and digitally interactive performances to activate the property •World Premiere–The Audition, a USD$77 million short film specially filmed for the opening •Concert–performances by Mariah Carey, K-pop sensation SISTAR and Asia’s King of Dance Aaron Kwok •Gala Dinner–multi-Michelin starred chefs’ culinary, tailor-made shows and Mariah Carey’s performance for 500 VIPs Awards received:•MARKies Awards Hong Kong 2016 Gold Award: Best Idea – Design•MARKies Awards Hong Kong 2016 Gold Award: Best Idea – Events •Marketing Events Awards 2016 •BEST OF SHOW - BRAND •Gold: •Best Media Event •Best Event – Consumer •Best Product Launch •Best Large Event •Best C-level/VIP Event •Best Use of Multi-Channel •Silver: •Best Use of Venue •Best Use of Influencers •Bronze: •The Game Changer •Most Innovative Event.

Responsible Media Team Casino Communication and media plans that include collateral, print ads, text messages, video clips, web site contents, direct mails, etc. to advertise all of the gaming promotions. On the other hand, I also play a major role as an account manager where I brief designers to create all collaterals that we need for our campaigns, keep track with their deadlines and quality to make sure everything goes smoothly and effectively.

I was responsible for organizing and executing Casino promotions for loyalty and mass patrons to enhance the Casino revenue. My tasks included concept & media planning, budget monitoring, prize sourcing, staffs managing, and analysis reports. The biggest project I handled was for the Hard Rock Casino.

Took care all of the designs like corporate identity, signage, brochure, print ads, posters from layouts to final productions for local companies in Macao .

Created Knock Out’s entire corporate identity independently