Irene Chen

Irene Chen Email and Phone Number

Brand Director at BENTLEY LUXURY GROUP
Irene Chen's Location
Shanghai, China, China
About Irene Chen

Irene Chen is a Brand Director at BENTLEY LUXURY GROUP.

Irene Chen's Current Company Details

Brand Director at BENTLEY LUXURY GROUP
Irene Chen Work Experience Details
  • Bentley Luxury Group
    Brand Director
    Bentley Luxury Group Aug 2012 - Dec 2013
    Shanghai City, China
    In charge of BENTLEY luxury goods development and brand marketing planning, also support to sales development. BENTLEY product lines include watches, leather goods, pen, eyewear, jewelry and bicycle etc.
  • Freelance
    Freelance Consultant
    Freelance 2009 - 2012
    Taiwan
    1.Marketing of YunSan Corporation(Vivienne Westwood, Torch Burch, Ted Baker, Lacoste, Marlboro Classic, Lyle&Scott, Creative Recration,XiaoYa Eyewear(Prada MiuMiu Versace etc.) Owner brands including pls pls, Love Nation, bis in dei,Owner shopping mall Hotel V2.Marketing of England designer brand: DEPLOY Demi-Couture3.PR Projects: Siemens, GST SENSODYNE, Salvatore Ferragamo etc.
  • Dream Worker Communications
    Executive Director
    Dream Worker Communications 2006 - 2009
    Shanghai City, China
    PR company in Shanghai
  • Richard & Richard International Co.,Ltd
    Brand Manager
    Richard & Richard International Co.,Ltd 2004 - 2005
    Taiwan
    In charged of Versace precious items and Caren d’Ache brand management, including marketing, retail ,wholesale and after-sales departments
  • Richemont
    Communication Deputy Manager
    Richemont 2000 - 2002
    Taiwan
    In charge of Cartier, Panerai and Montegrappa communication
    View

Irene Chen Skills

Marketing Strategy Fashion Luxury Goods Retail Brand Management Book Writing

Irene Chen Education Details

  • National Tsing-Hua University
    National Tsing-Hua University
    Chinese Literature And Linguistics

Frequently Asked Questions about Irene Chen

What is Irene Chen's role at the current company?

Irene Chen's current role is Brand Director at BENTLEY LUXURY GROUP.

What schools did Irene Chen attend?

Irene Chen attended National Tsing-Hua University.

What skills is Irene Chen known for?

Irene Chen has skills like Marketing Strategy, Fashion, Luxury Goods, Retail, Brand Management, Book Writing.

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