- Experienced Marketing Manager with a proven track record of developing and executing successful marketing strategies in the health and wellness sector.- Extensive media connections in Greater China, resulting in substantial coverage for Humansa in top-tier publications like Forbes China, Tatler, and Caixin.- Expertise in leading high-performing teams and managing social media campaigns across Mainland China and Hong Kong to generate leads and inquiries.- Consistently proactive in… Show more - Experienced Marketing Manager with a proven track record of developing and executing successful marketing strategies in the health and wellness sector.- Extensive media connections in Greater China, resulting in substantial coverage for Humansa in top-tier publications like Forbes China, Tatler, and Caixin.- Expertise in leading high-performing teams and managing social media campaigns across Mainland China and Hong Kong to generate leads and inquiries.- Consistently proactive in identifying innovative opportunities for brand growth, including initiating the exclusive partnership between Humansa and Bloomberg Square Mile Relay - Hong Kong.- Committed to exploring new avenues to enhance brand value, leading to the recognition of Humansa in the prestigious Forbes China Brand Value Series Selection 2024. Show less

PR & Trade Marketing management- Oversee and manage marketing strategies and budget for the Asia market, incl. China, HK, Taiwan Macau and Korea.- Plan & execute promotion mechanics for the brands in retail channels. Work with Project teams to produce promotional materials, incl. POSM, KV, videos etc.- In charge of the planning and execution of key marketing events and marketing activation to drive sales, incl. Pop-up store promotions, FAQ VIP launch event for KOLs and key… Show more PR & Trade Marketing management- Oversee and manage marketing strategies and budget for the Asia market, incl. China, HK, Taiwan Macau and Korea.- Plan & execute promotion mechanics for the brands in retail channels. Work with Project teams to produce promotional materials, incl. POSM, KV, videos etc.- In charge of the planning and execution of key marketing events and marketing activation to drive sales, incl. Pop-up store promotions, FAQ VIP launch event for KOLs and key clients, beauty classes for VIPs of the retailers. - Being the main contact person of the key media outlets.Key Account Management- Create and Develop marketing campaign proposals for key accounts in North Asia ( SEA, Korea, HK, TW, MO, China Mainland) so as to boost sales for the company.- Plan & Participate in global & local trade shows or industrial meetings.- Initiate business partnership/ cross brand negotiations with third parties, including luxurious hotels, SPAs, retail brands etc.- Develop and negotiate partnership deals with key Chinese and international industrial events.Digital Marketing- Oversee FOREO & FAQ's Travel Retail social media accounts.- Oversee digital campaign's strategies and mechanism.- Oversee digital campaigns in Korea and HK markets.- Maintain good relations with key influencers and media in China. Show less

- Oversee Digital, PR and marketing affairs of 19 POS of GP in China.- Generate overall communications plan for China market coherent with the direction and focus given by HQ in Switzerland.- Create digital campaign ideas for GP’s social media channels. - Organize and manage GP’s multiple events in China. such as media events, VIP events.- Maintain close relations with Watch, Fashion, Lifestyle and Finance media in China.- Negotiation media partnership deals with key media… Show more - Oversee Digital, PR and marketing affairs of 19 POS of GP in China.- Generate overall communications plan for China market coherent with the direction and focus given by HQ in Switzerland.- Create digital campaign ideas for GP’s social media channels. - Organize and manage GP’s multiple events in China. such as media events, VIP events.- Maintain close relations with Watch, Fashion, Lifestyle and Finance media in China.- Negotiation media partnership deals with key media outlets.- Responsible for the communication of announcing GP’s first Brand Ambassador in China, Chen Xiao, including the digital launch campaign, the organization of the launch event, messaging of the announcement etc.- Create multiple ideas to utilize the Ambassador’s influence to enhance the brand awareness for GP via digital and PR channels.- Manage Digital, PR and event agency to maximize the marketing results. Show less

- Responsible for creating the digital strategy for Mercedes-Benz Arena, Shanghai and overseeing various official digital platforms of the company domestically and internationally, including, official website, APP, Weibo, Wechat, Facebook, Instagram, LinkedIn and emails.- Created the brand-new video program for the digital media of the Arena for the first time.- Promoting the retail area and the sponsors of the Arena by generating different video contents with celebrities, media… Show more - Responsible for creating the digital strategy for Mercedes-Benz Arena, Shanghai and overseeing various official digital platforms of the company domestically and internationally, including, official website, APP, Weibo, Wechat, Facebook, Instagram, LinkedIn and emails.- Created the brand-new video program for the digital media of the Arena for the first time.- Promoting the retail area and the sponsors of the Arena by generating different video contents with celebrities, media outlets and KOLs. Show less

1、 my main responsibility is to assist the clients and Mailman to enhance their brand awareness via Chinese & international business, lifestyle and sports media and assist them to increase their influence on social media platforms by comprehensive PR and communications strategic planning, generating creative campaign ideas, press release drafting and distribution. The key accounts I'm working with are NHL, Bundesliga, Borussia Dortmund FC, Liverpool FC, Tottenham Spurs FC, UFC, NFL, Thomas Cook… Show more 1、 my main responsibility is to assist the clients and Mailman to enhance their brand awareness via Chinese & international business, lifestyle and sports media and assist them to increase their influence on social media platforms by comprehensive PR and communications strategic planning, generating creative campaign ideas, press release drafting and distribution. The key accounts I'm working with are NHL, Bundesliga, Borussia Dortmund FC, Liverpool FC, Tottenham Spurs FC, UFC, NFL, Thomas Cook Sport China, etc., Meanwhile I'm Also responsible for Mailman brand communications, such as securing media interview opportunities and presence at major public events for senior executives, negotiating media partnership etc. Show less

Employed by Mission Hills China as Brand Executive of International Marcom Department, mainly responsible for communicating with international business partners, media and government executives so as to facilitate the events / tournaments held in Mission Hills China, such as Mission Hills World Celebrity Pro-am, Hyundai China Ladies Open, World Ladies Championship etc,; During the time working at Mission Hills, not only did I build good relations with International media like BBC, SCMP, HK… Show more Employed by Mission Hills China as Brand Executive of International Marcom Department, mainly responsible for communicating with international business partners, media and government executives so as to facilitate the events / tournaments held in Mission Hills China, such as Mission Hills World Celebrity Pro-am, Hyundai China Ladies Open, World Ladies Championship etc,; During the time working at Mission Hills, not only did I build good relations with International media like BBC, SCMP, HK Tatler, Reuters and so forth, but allowed me to connect with international governors and partners, such as the Ambassador of Finland, Consul General of Malaysia and Consul General of Thailand etc. Show less