Irene Eusebio Email & Phone Number

Champaca Building, Amorsolo St., Makati City

PRIMARY RESPONSIBILITIES Plan marketing and branding objectives. Expand product solutions and offerings. Prepare marketing strategies alongside other company executives and staff. Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback. Prepare and adhere to budgets. Oversee creation and delivery of press releases, advertisements, and other marketing materials. Design print ads and publications. Ensure brand messages are consistent. Gather and analyze customer insight. Nurture and enrich all external perceptions of the company and growth of market share. Engage consumers on social media. Deepen relationships with all media to ensure the most effective messaging and positioning of the organization. Lead all areas of content generation and production across all media platforms. Take calculated risks based on data-driven analytics. Drive overall CRM and direct marketing. Engage other organizations within the community. Collaborate with sales and sourcing to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities. Develop and lead a marketing team that will develop and execute new concepts, business models, channels and partners to position business as innovator and leader.

Valero, Makati City

 Manage existing client relationships and establish relationships with new clients. Understanding the client's needs versus what a company can deliver  Deliver presentations. Present ideas to a panel of individuals who make the final decisions at the client site. Manage multiple advertiser and agency accounts, developing positive working relationships with the media buyers, planners and operations teams.  Work closely with product and marketing teams to communicate root causes for customer success or failure, and drive requirements for product enhancement and development Conceptualize, develop and implement programs on advertisements, Promos and Events Coordinate with suppliers in meeting promotional / event requirements Preparing budgets and submitting estimates for event costs as part of development of campaign plan.  Working with sales departments, company officials, customers, and advertising agencies.  Inspecting advertising copy, layouts and any other promotional material that support product specifications.  Preparing and negotiating sales and advertising contracts.  Coordinating department activities, such as graphic arts, finance, sales, media, and research. Implement/Manage/Organize events, from preparation to egress. Create a comprehensive social media strategy to define programs that use social media marketing techniques to increase visibility, membership. Implement and manage social media programs Monitor trends in social media tools, trends and applications and appropriately apply that knowledge to increasing the use of social media. Measure the impact of social media on all the overall marketing efforts

Herco Building, Benavidez St. Makati City

 Handled Nido and Bear Brand account Manage existing client relationships and establish relationships with new clients. Understanding the client's needs versus what a company can deliver  Deliver presentations. Present ideas to a panel of individuals who make the final decisions at the client site. Responsible for managing project lifecycles, from beginning to end. This includes planning, monitoring and evaluating. Communicate with the clients in daily routine, and prepare reports, budget and forecast. Analyze and research the data of market and work with the creative team. Developing positive working relationships with the media buyers, planners and operations teams.  Work closely with product and marketing teams to communicate root causes for customer success or failure, and drive requirements for product enhancement and development

Bsba- Computer Management, Computer Technology/Computer Systems Technology

Secondary / High School