Irene Gedeon Email & Phone Number

Lausanne, Vd, Ch

Lausanne, Vaud, Switzerland

Strategic leadership • Develop content strategy and deploy the industry vision of the Group with focus on the digital transformation• Manage and develop data-driven and forward-looking messaging to strengthen the leading industry position of the company• Design and implement engaging campaigns aimed at strengthening the leading position of the company and contributing to the business growth • Act as a trusted advisor to the CEO and Executive Group in communications opportunities for internal and external events • Oversee global and regional strategic initiatives to drive effective relationships with customers and key partners and ensure alignment and synergy across all partiesIntegration & governance• Establish governance rules and execute digital platform integration for the communication channels (website, customer portal site, DAM, and social media)• Drive organizational and strategic communications with other corporate functions to implement the narrative following the Industry Vision• Develop processes, templates and guidelines to support the analysis of the effectiveness of projects and initiativesLeadership role• Lead an extended Marcomm team of 5 group, 9 regional and 8 product managers• Coach and support extended team in their professional development• Participate as a mentor to the Young Leaders Program

Geneva Area, Switzerland

Strategic communications & stakeholder engagement• Design and implement the engagement opportunities with members and external organizations to ensure an inclusive and representative communication• Responsible for positioning the Senior Leadership Team and identify the optimum tools for effective communications across the membership• Drive high-impact communications strategy and plan to ensure council’s leadership positioning through digital channels and other external initiatives• Represent the Climate, Nature and Equity Action to members and external parties and identify speaking opportunities at council’s events and conferencesProject management (PMP trained)• Provide strategic guidance and counsel on best-practice to senior executive teams • Manage the development and communications of major reports including their launch through digital channels and events (plus Alliance to End Plastic Waste sustainability reports)• Lead the internal & external communication channels and coordinate with the media and content teams on the council’s editorial calendar• Implement communications campaigns and oversee execution processes on thought leadership collaterals through external agencies and internal teamsExecutive management role• Member of the Imperatives leadership team • Delegate to the Board of the Alliance to End Plastic Waste • Manage a team of experts across Europe, Asia and Americas

Lausanne Area, Switzerland

• Internal & external communications, focus on community & stakeholder engagemento Manage and develop multi stakeholder communications and community engagement strategy, both internally and externally o Write, review and develop content and compelling stories for speeches, blogs, articles, videos etc on traditional and social mediao Act as communications advisor for senior leadership teams on global and regional levelo Lead the development of the Global Sustainability Report with focus to strengthen the thought leadership position of the company o Provide strategic direction and coordinate with PR and Marketing teams on shaping corporate positioning and media strategy o Manage communications on customer and other public events including webinars and workshops with suppliers and other stakeholders • Project management (PMP trained)o Conceive and develop employee engagement programs and campaigns to reinforce the corporate culture o Design and deliver eLearning programs to emphasize the corporate strategy across the organisation o Curate and oversee the development of digital campaigns globally and in regions with focus on environment and ocean issues • Executive management roleo Member of the Sustainability Forum with the responsibility to advise and support on strategic content, channels and delivery approach o Business partner for two leadership teams: Global Commercial Management and Sustainability o Lead and develop a group of 2 people and a network of experts in clusters

Athens, Greece

• Communications Strategy & counsellingo Drove communications & environment strategy and plan including crisis and change management across SEE (covering 6 countries)o Lead the implementation of the external communications campaigns related to Product, Environment and CSR initiatives in line with the strategic agendao Provided communications advice and counsel to the Leadership Team and the whole organizationo Represented the company to the media, NGOs and other stakeholders for all countries • Marketing Strategyo Managed the Marketing Support process with customers and created the story to be shared on various external channelso Oversaw the category management and product portfolio implementation • Management role o Active member of SEE and Cluster Communications Leadership Teamso Lead a remote team of 5 people in 3 countries (Greece, Bulgaria & Romania)

Athens, Greece

Managed and implemented the corporate promotional plan, prepared the product marketing plans and budget, organized promotional events for customers, and managed a team of 2 product managers.

Athens, Greece

Provided support to Commercial department incl. administration, sales reports & statistics and invoicing, performed budget controls and reviews based on production and sales, examined the profitability of promotional activities and managed a team of 5 people.

Industry Transformation Program

Pmi Training For Pmp, Project Management

Mba, Business Administration

Ba, Business

Activities and Societies: Dean's list for 2 years