Irene Gitonga - Muratha Email & Phone Number

Kenya

Nairobi, Nairobi, Ke

Drive business growth by ensuring the Equitel brand is relevant to our target audience as well as meet the day to day needs of our subscribers. All achieved within the ethos of Equity Bank i.e “…to transform the lives and livelihoods of our people, socially and economically…”Equitel currently enjoys 2.1% market share, 6 months after launch in the highly competitive Telco industry

Ke

This role allowed me to transfer lessons learned from running global brands in a multinational company and apply them successfully, in launching and growing a local, home-grown brand – Zuku, in 5 countries in Africa.Achievements in role:- Set up a marketing department, recruited and on-boarded 14 people who worked across 5 Markets (Kenya, Tanzania, Uganda, Malawi and Zambia) as well as put up the supporting structures for the department- Put in place brand planning as well as monitoring & evaluation processes for all marketing activities- Product development and the formulation of the product road map- Customer retention- Set-up brand research

Ke

1. Development and execution of overall brand plans in East Africa2. Liaison between the global brand team and the local brand teams in the East Africa markets 3. Accountable for brand performance (brand equity, volume growth and profitability)4. Direct management of Agencies; Creative, Media, Public relations and Experiential agencies

Ke

1. Execution of overall brand plans in Kenya2. Measurement and Evaluation of brand performance (brand equity, volume growth and profitability)3. Management of Agencies; Creative, Media, Public relations and Experiential agencies

Bachelor Of Commerce (B.Com.)

Certified Public Accountant (Cpa-K)

Master Of Business Administration (M.B.A.)