Irene Horna

Irene Horna Email and Phone Number

Head of Research & AI Ambassador ROI UP Group @ ROI UP Group
Irene Horna's Location
Greater Madrid Metropolitan Area, Spain
About Irene Horna

Experienced Head of SEO with a remarkable 18-year track record in developing and executing highly impactful strategies for renowned global brands. Dedicated to leveraging technical expertise and creative thinking to drive organic growth and exceed business objectives. Currently I´m the Head of ROI UP's Global SEO Team, leading and mentoring a team of 12 specialists. Together, we excel at managing complex international projects for prestigious brands, consistently delivering exceptional results in diverse markets, including Spanish, Portuguese, and Latin American. With proficiency in 12 languages, we provide comprehensive SEO services throughout the European Union. Our outstanding achievements have been recognized, positioning us as one of the top two SEO agencies in Spain.Extensive experience in Search Engine Optimization (SEO) for websites, YouTube, Amazon, and Social MediaProficient in managing multinational SEO projects across various countries and languagesComprehensive knowledge of optimizing for Google, Bing, Yahoo!, Yandex (Russia), Baiduu (China), and other local search enginesExpertise in developing customer journey and buyer persona-driven digital marketing strategiesDemonstrated leadership and mentoring skills throughout a 17-year careerStrong data analysis and reporting capabilities for SEO and all traffic sourcesSkilled in project management, ensuring successful execution of SEO initiativesProficient in on-page and off-page optimization techniquesExperienced in conducting in-depth keyword research and analysisCompetent in performing technical SEO audits, including indexability, performance, and SEO best practicesProficient in implementing SEO technical enhancements for PHP-based websites and various CMS platforms, including WordPress, Drupal, PrestaShop, Vtex, Joomla, Shopify, Magento, Acquia, HubSpot, Umbraco, Sitecore, and moreExperienced in developing and implementing comprehensive SEO strategiesProficient in content strategy and optimization to drive organic visibility and engagementSkilled in utilizing Google Analytics 4, Google Search Console, Bing Webmaster Tools, and other relevant analytics toolsProficient in utilizing a wide range of SEO tools, including Screaming Frog, Moz, Ahrefs, SEMrush, Similar Web, Sistrix, and othersKnowledgeable in effective link building strategies

Irene Horna's Current Company Details
ROI UP Group

Roi Up Group

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Head of Research & AI Ambassador ROI UP Group
Irene Horna Work Experience Details
  • Roi Up Group
    Head Of Research & Ai Ambassador De Roi Up Group
    Roi Up Group Jan 2024 - Present
    Madrid, Community Of Madrid, Spain
  • Roi Up Agency
    Head Of Seo, Co-Founder And Associate
    Roi Up Agency Feb 2011 - Jan 2024
    Madrid, Community Of Madrid, Spain
    Experienced Head of SEO with a remarkable 17-year track record in developing and executing highly impactful strategies for renowned global brands. Dedicated to leveraging technical expertise and creative thinking to drive organic growth and exceed business objectives. Currently I´m the Head of ROI UP's Global SEO Team, leading and mentoring a team of 12 specialists. Together, we excel at managing complex international projects for prestigious brands, consistently delivering exceptional results in diverse markets, including Spanish, Portuguese, and LATAM. With proficiency in 12 languages, we provide comprehensive SEO services throughout the European Union. Our outstanding achievements have been recognized, positioning us as one of the top three SEO agencies in Spain.Develop and implement comprehensive SEO strategies to increase organic search traffic, improve search engine rankings, and drive revenue growth.Lead a team of SEO specialists, providing guidance, mentoring, and fostering a culture of innovation and collaboration.Conduct technical SEO audits and optimize website architecture, performance, and crawlability.Collaborate with cross-functional teams to align SEO efforts with content marketing, social media, and paid advertising initiatives.Monitor SEO performance using Google Analytics, Search Console, and other tools, providing regular reports and actionable insights to stakeholders.Stay up to date with industry trends, algorithm changes, and best practices to ensure cutting-edge SEO strategies.Throughout the years, I have had the privilege of working with numerous SEO clients:International SEO Clients in ROI UP: Bayer, NH Hotels, Dufry, ACCIONA, Novocure, Unilever, Pepsico, HP, Santen, Thermomix and Vorwerk, The First Group, etc.Spanish Local SEO Clients: Yoigo, Grupo Prisa, Universia, CEU, BNP Pariba, Cetelem, Cofidis, etc.Mexican Local SEO Clients: HEB Supermercados, ALIAT Universidades, AXA México, HSBC México, Colgate, etc.
  • Netbooster Agency
    Senior Seo Consultant At Netbooster
    Netbooster Agency 2010 - Mar 2011
    Consultora SEO, Investigación y Formación SEO.
  • Iprospect
    Seo Analyst (Search Engine Optimization Specialist)
    Iprospect 2007 - 2009
    Analista SEO, Investigación y Redacción de Documentos y Formación SEO a otros especialistas.Entre Otros Proyectos:Equipo SEO para el Proyecto Internacional Coordinado desde España para Opel/Vauxhall & Saab EMEA (General Motors)Recomendaciones SEO para el Proyecto de Nuevo CMS Mundial de General MotorsTelefonica: España Auditoría TécnicaTelefonica: Informe de Reputación Online de sus Directivos y de las Principales Líneas de NegocioSamsung Mobile Equipo SEO para el Proyecto Internacional en UK, DE, NL, ES, TK, BR, IT, PL, BE.Estudio de Keywords, Informes de Visibilidad para Facebook EspañaProyecto SEO para Parques Reunidos: Parque de Atracciones, ZOO Madrid, Selwomarina y Aquopolis.Proyecto SEO para Cofidis EspañaDesarrollo de CRM para clientes internos del departamento SEO.Formación SEO.

Frequently Asked Questions about Irene Horna

What company does Irene Horna work for?

Irene Horna works for Roi Up Group

What is Irene Horna's role at the current company?

Irene Horna's current role is Head of Research & AI Ambassador ROI UP Group.

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