Exploring the intersection of AI and creativity, I embarked on a journey to use AI as a narrative tool to process the profound grief of losing my mother. The unexpected dialogue between AI and human emotions helped me analyse my deep, unresolved pain. A journey between laughter and tears to rebuild my life, my marriage, my career, and motherhood in the constant pursuit of happiness. People who smile don't have an easy life, they've simply decided not to let pain take away their joy. This book… Show more Exploring the intersection of AI and creativity, I embarked on a journey to use AI as a narrative tool to process the profound grief of losing my mother. The unexpected dialogue between AI and human emotions helped me analyse my deep, unresolved pain. A journey between laughter and tears to rebuild my life, my marriage, my career, and motherhood in the constant pursuit of happiness. People who smile don't have an easy life, they've simply decided not to let pain take away their joy. This book is dedicated to honoring my mother's memory and taking concrete action in the fight against cancer, donating €1 from every copy sold to the Candiolo Cancer Institute. Book link: https://www.amazon.it/dp/B0DHS6ZSCR/ref=sr_1_1?__mk_it_IT=%C3%85M%C3%85%C5%BD%C3%95%C3%91&crid=RTW93S0MN959&dib=eyJ2IjoiMSJ9.ApFtUbTbf_s2XAaS-rhWzQ.IPD8DIBcKKMRgkQhSudowRerTni9uduWpCevirxBCZk&dib_tag=se&keywords=la+vita+mi+ha+amputato+il+cuore&qid=1727112463&sprefix=la+vita+mi+ha+amputato+il+cuore%2Caps%2C122&sr=8-1 Show less

- Build solid go-to-market strategy to drive business growth and product adoption at scale collaborating with the media and creative ecosystem - Drive transformative sales growth by exploiting the synergy between Media and Creative solutions, negotiating and signing ambitious deals with top international media agency holding companies - Build strategic C-level partnerships to develop future-proof business models, prioritizing innovation within the evolving privacy landscape.-… Show more - Build solid go-to-market strategy to drive business growth and product adoption at scale collaborating with the media and creative ecosystem - Drive transformative sales growth by exploiting the synergy between Media and Creative solutions, negotiating and signing ambitious deals with top international media agency holding companies - Build strategic C-level partnerships to develop future-proof business models, prioritizing innovation within the evolving privacy landscape.- Empower teams to achieve their full potential through structured coaching, demonstrating a proven high-performance track record- Contribute to strategic direction as a member of the international international Executive Steering Committee- Keynote speaker and collaborator of successful event ideation/ crafting (i.e. YouTube Works Awards) Show less

Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Knowledge of online media combined with strategic abilities shape new and existing business growth, anticipating how decisions are made, persistently exploring and uncovering the business needs of Google's key clients and understanding how our range of product offerings can grow their business.Working with Media and Creative Agencies, I set the vision and the… Show more Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Knowledge of online media combined with strategic abilities shape new and existing business growth, anticipating how decisions are made, persistently exploring and uncovering the business needs of Google's key clients and understanding how our range of product offerings can grow their business.Working with Media and Creative Agencies, I set the vision and the strategy to provide integrated, cross-platform advertising solutions to some of Google's largest partners.Partnering closely with many of the world’s biggest advertisers and agencies to develop digital solutions that build strong businesses and brands leading massive transformation occurring as advertising shifts to programmatic, mobile and online platforms. I help shape how Agencies grow their businesses in the digital age and advise our Media and Creative Partners on Google's broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences. Show less

Manage a Team working with Top Italian Media Agencies, collaborating with the Global Agency teams to develop strong relationships with Media Partners and their Advertisers.Analyze Business data trends and Agencies/Clients’ performance, develop solid strategic Sales Plans and prepare and conduct strategic pitches and sales presentations.Build relationships and drive growth, developing best practices and benchmarking initiatives to optimize Agencies’ relationships.

Drive innovation in the digital arena increasing the adoptions of Google Marketing Platforms working as Sales manager in the Doubleclick Team. Partner with Media Agencies and Clients to transform their advertising approach from traditional media buying to programmatic, improving efficiency, reaching an effective online audience and thinking through 'big picture' implications for stakeholders.Creates rich relationships inside and outside Google at C-Level to actively build connections and… Show more Drive innovation in the digital arena increasing the adoptions of Google Marketing Platforms working as Sales manager in the Doubleclick Team. Partner with Media Agencies and Clients to transform their advertising approach from traditional media buying to programmatic, improving efficiency, reaching an effective online audience and thinking through 'big picture' implications for stakeholders.Creates rich relationships inside and outside Google at C-Level to actively build connections and synergies with Business Partners in order to scale work and develop deep industry expertise. Show less

Working as an Industry Manager I have the opportunity to develop prospects and grow revenue for Google's Top Advertisers in the Auto, Luxury and CPG Industry, focusing on proposing the best advertising solutions to build Customers’ success. I’m in charge of developing and closing new business opportunities, growing existing business and supporting the Media teams with research, market analysis and collateral to build data-driven solutions. Presentation and communication skills at a senior level… Show more Working as an Industry Manager I have the opportunity to develop prospects and grow revenue for Google's Top Advertisers in the Auto, Luxury and CPG Industry, focusing on proposing the best advertising solutions to build Customers’ success. I’m in charge of developing and closing new business opportunities, growing existing business and supporting the Media teams with research, market analysis and collateral to build data-driven solutions. Presentation and communication skills at a senior level and a deep knowledge of the market are essential to be successful in this role. Strong knowledge across all Google's advertising products: search, mobile and video strategy. Great ability to thrive in ambiguity and act like an Owner. Show less

In charge of performance-based Travel Clients like Venere, Alitalia and Expedia.com with the objective of building, optimizing and upselling their campaigns results and KPIs. In charge of activating and accelerating the digitization of traditional branding clients like Costa Crociere, VW Group, FCA and PSA.

Working in DMC as Direct Marketing Unit Manager I was the one-stop-shop resource for the entire FullSix Group to ideate, pitch and produce direct marketing projects, being them fully digital or integrated with offline activities to communicate directly to a pre-selected customer and supply a method for a direct response supported by personalized letters, magazines or packages.

In charge of a new business acquisition plan for new clients interested in Direct Marketing activities and/or advanced CRM-based profiling projects to build solid customer DB and develop annual 101 communication plans.