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Highly motivated, visionary and performance-driven Public Relations, Marketing and Communications professional with 15+ years of progressive experience in developing highly successful and award-winning marketing programs and advertising campaigns across East Africa.Brilliant at utilizing marketing channels to achieve growth in market through effective hiring training and motivation. A dynamic communicator with the ability to analyze, synthesize, and package information for a diverse range of audiences through both traditional and new media.Expert in technical, conceptual and content development of sales-driving collateral. Fully capable of designing and leading collaborative initiatives that positively impact on an organization’s visibility, strategic direction and overall performance. Consistently succeeds in conducting domestic and international consumer and market research and developing comprehensive strategies to position products, pricing and marketing to achieve sales targets while maintaining corporate and brand integrity.KEY COMPETENCIES:+Marketing Strategy and Planning+Brand Management+Consumer Product Strategy+Corporate Communications+Product Development+Budget Management+Project ManagementKEY ACHIEVEMENTS:🏆 Authorized content development and drove over 25 digital campaigns/mailers which created over 2,000 leads with opportunities worth over $10M.🏆 Successfully led implementation of an in-store cause related initiative with our CSR programs which generated over 25% increase in sales for the Always brand in 2 consecutive years.AWARDS:🏅 Awarded the prestigious “Best Public Relations Event of the Year” award during the Public Relations Society of Kenya awards- 2017.🏅 “Best Media Relations Campaign of the Year” award with the Gillette campaign during the Public Relations Society of Kenya awards- 2017.🏅 “Best Consumer Awareness Campaign” award during the Public Relations Society of Kenya awards- 2017.To improve BRAND VISIBILITY, attain significant MARKET PENETRATION and STAKEHOLDER ENGAGEMENT, kindly contact me through email!
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Knowledge SpecialistNuvoni ResearchNairobi County, Kenya
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Strategic Partnerships, Marketing And Communications DirectorEdge Three Sixty Ltd Jun 2021 - PresentNairobi County, Kenya
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Marketing Communications Manager, AfricaGe Healthcare May 2018 - Jul 2020I engage my services at GE Healthcare as Marketing Manager where I bear full charge and responsibility for developing marketing strategies and steering initiatives aimed at increasing brand’s visibility across African Markets.Key Contributions:• Spearheading the development and implementation of short and long-term marketing, communication & PR strategy for the brand & shows• Managing and evaluating advertising campaigns and social media communication; organizing events and… Show more I engage my services at GE Healthcare as Marketing Manager where I bear full charge and responsibility for developing marketing strategies and steering initiatives aimed at increasing brand’s visibility across African Markets.Key Contributions:• Spearheading the development and implementation of short and long-term marketing, communication & PR strategy for the brand & shows• Managing and evaluating advertising campaigns and social media communication; organizing events and other BTL activities.• Developing digital marketing strategies and implementation plans aimed at improving business performance.• Identifying partnership opportunities to drive business objectives while driving cost savings. • Developed company's corporate image and identity in all branded materials including use of logos, signage, brochures, promos and photos.• Leading over 10 webinars with a total attendance of over 3500 health care professionals.My Accomplishments.🏆 Directed over 25 digital campaigns/mailers which created over 2,000 leads with opportunities worth over $10M.🏆 Collaborated with National Cancer Control Program to implement the first mammography pilot. Campaign that led to a 7-fold increase in mammos done and created great visibility for GE. Show less -
Communications Lead , East AfricaProcter & Gamble Oct 2013 - Mar 2018Nairobi KenyaIn this capacity, I crafted public relations strategy, monitored campaign execution, trained spokespersons, handled crisis situations and guided the PR staff.Key Contributions:• Developed local communication strategic direction and execution targeted to the communities which simplified operations.• Developed media strategy, forged solid media partnerships and identified visibility opportunities.• Oversaw website management and updating, social media management, Procter &… Show more In this capacity, I crafted public relations strategy, monitored campaign execution, trained spokespersons, handled crisis situations and guided the PR staff.Key Contributions:• Developed local communication strategic direction and execution targeted to the communities which simplified operations.• Developed media strategy, forged solid media partnerships and identified visibility opportunities.• Oversaw website management and updating, social media management, Procter & Gamble content development and intranet updating.• Chaired the development and coordination of stakeholder mapping matrix.• Outlined workplans, determined resources and generated initial budgets as part of project scope determination.• Researched and collaborated with cross-functional teams to identify new business trends and opportunities.• Led employee volunteer efforts in Kenya in conjunction with our partners such as partnership to build homes with Habitat for Humanity.• Prepare Internal communication materials such as newsletters as well as update the global intranet on our activities in Kenya.My Accomplishments.🏆 Successfully made annual proposals to P & G Global Fund that has secured funding for P & G Kenya’s anchor CSR programs for the last 11 years continuously.🏆 Successfully led implementation of an in-store cause related initiative with our CSR programs which generated over 25% increase in sales for the Always brand two years in a row. Show less -
Brand Pr ManagerProcter & Gamble Jan 2011 - Sep 2013KenyaWhile working as a Brand Manager, I was responsible for improving Brand’s visibility and the company’s image among its clients. I also negotiated with clients hence safeguarding businesses and growing market for companies such as Pampers.Key Contributions:• Planned and implemented impactful PR campaigns to improve brand’s image.• Built trusting relationships with current and potential clients by providing excellent customer service, and following a code of ethics through… Show more While working as a Brand Manager, I was responsible for improving Brand’s visibility and the company’s image among its clients. I also negotiated with clients hence safeguarding businesses and growing market for companies such as Pampers.Key Contributions:• Planned and implemented impactful PR campaigns to improve brand’s image.• Built trusting relationships with current and potential clients by providing excellent customer service, and following a code of ethics through compliance standards• Expanded market penetration and grew our key brand’s digital presence by 50% by ensuring creative conversations.• Led negotiations with the Kenya Paediatric Association that saw them renew their contract with P&G as endorsers of Pampers diapers in Kenya.• Developed and implemented internal communications activities and campaigns that penetrated the competitive industry while driving for attainment on sales quotas.• Collaborated with key stakeholders to develop fully fledged implementation plans aimed at achieving sales targets.• Conducted extensive research, proposal writing and pitch presentations to prospective clients.My Accomplishments.🏆 Successfully planned and executed first time product launches of P& G’s key products across East Africa including Ariel, Safeguard, Camay, Pampers.🏆 Through intense social media engagement, the company managed to reach over 100,000 fans via our Facebook page. Show less
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Brand Public Relations AssistantProcter & Gamble Mar 2009 - Jan 2011KenyaAs Brand Public Relations Assistant, I oversaw Brand Management, Customer Service, New Product Development and Digital Marketing and helped unlock new and innovative ways to reach and engage with our consumers.Key Contributions:• Scheduled and organized consultant briefing workshops to create opportunities for business development.• Engaged in content development through writing advertorials and articles for Pampers in Parents and Insyder for Always.• Chaired product… Show more As Brand Public Relations Assistant, I oversaw Brand Management, Customer Service, New Product Development and Digital Marketing and helped unlock new and innovative ways to reach and engage with our consumers.Key Contributions:• Scheduled and organized consultant briefing workshops to create opportunities for business development.• Engaged in content development through writing advertorials and articles for Pampers in Parents and Insyder for Always.• Chaired product launches in the region and advertising after intense market intelligence.• Drafted proposals, speeches and press releases during product launches.• Organized TV and print interviews for Brand managers.• Presented to executive management monthly sales projections, post-mortem analysis, branding initiatives and product launches.My Accomplishments.🏅 Prepared a submission for Always Keeping Girls in School- SSA which won the coveted Reppies category for “Touching lives” which is the most prestigious award in the External Relations Department.🏆 Led negotiations together with Sub Sahara Communications Director on PR agencies that led to P&G signing one agency for the Sub Sahara region resulting to significant savings. Show less
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External Relations AssistantProcter & Gamble Dec 2006 - Feb 2009KenyaAs External Relations Assistant, I managed the following contributions:Key Contributions:• Created well-organized structures and systems for P&G’s newly created CSR signature program in Kenya.• Creating controls and backchecking framework for the CSR program.• Visited the CSR schools countrywide to check on NGO execution.• Expanded Stakeholder Engagement skills through active participation in stakeholder mapping.• Co-led instore activation to raise money for the CSR… Show more As External Relations Assistant, I managed the following contributions:Key Contributions:• Created well-organized structures and systems for P&G’s newly created CSR signature program in Kenya.• Creating controls and backchecking framework for the CSR program.• Visited the CSR schools countrywide to check on NGO execution.• Expanded Stakeholder Engagement skills through active participation in stakeholder mapping.• Co-led instore activation to raise money for the CSR program.• Drafted reports on the CSR program to share both internally and externally.• Oversaw budget tracking for the External Relations Department. Show less
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Public Relations AssistantCommission For Higher Education Feb 2005 - Jun 2005KenyaDuring my internship, I served as a Public Relations Assistant where I engage my efforts to ensure a positive brand image, prepare presentations, oversee database management and conduct research while reporting to Communications Director.Key Responsibilities.• Assisted Public Relations officer with running of the department.• Prepared daily press reports for the CEO.• Assisted in preparation of press releases on important notices.• Responsible for replying letters sent… Show more During my internship, I served as a Public Relations Assistant where I engage my efforts to ensure a positive brand image, prepare presentations, oversee database management and conduct research while reporting to Communications Director.Key Responsibilities.• Assisted Public Relations officer with running of the department.• Prepared daily press reports for the CEO.• Assisted in preparation of press releases on important notices.• Responsible for replying letters sent to the Commission. Show less
Irene Mwathi Skills
Irene Mwathi Education Details
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Public Relations -
State House Girls High School
Frequently Asked Questions about Irene Mwathi
What company does Irene Mwathi work for?
Irene Mwathi works for Nuvoni Research
What is Irene Mwathi's role at the current company?
Irene Mwathi's current role is Knowledge Specialist.
What is Irene Mwathi's email address?
Irene Mwathi's email address is mwathi.i@pg.com
What is Irene Mwathi's direct phone number?
Irene Mwathi's direct phone number is +1 513 983*****
What schools did Irene Mwathi attend?
Irene Mwathi attended Daystar University, State House Girls High School.
What skills is Irene Mwathi known for?
Irene Mwathi has skills like Brand Equity, Marketing Communications, Management, Consumer Products, Fmcg, Marketing Strategy, Brand Management, Customer Insight, Internal Communications, Strategic Communications, Event Planning, Marketing.
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Miss Irene Mwathi
Lawyer| Legal Researcher And Writer| Committed To Justice, Equity And Legal ExcellenceNairobi County, Kenya -
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6earthlink.net, gmail.com, aol.com, msn.com, aol.com, msn.com1 1301435XXXX
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Irene Mwathi
Founder Of Haus Austin Group At Spyglass Realty In Austin. Global Real Estate Advisor - Gri, Rene, Relocation Specialist.Austin, Tx3dell.com, gmail.com, dell.com
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