Since 2010 InMarket has been a leader in 360-degree consumer intelligence and real-time marketing for thousands of major brands. Through InMarket's data-driven marketing platform, brands can build targeted audiences, activate real-time, and measure success in driving sales. InMarket, which raised no venture capital funding to date, holds more than 27 patents across location, attribution and digital marketing, and its GeoLink self-service marketing platform was awarded Best Location Marketing Platform at the 2021 MarTech Breakthrough Awards and best Location Platform at the 2020 Digiday Technology Awards. InMarket ranked 280 on the 2021 Deloitte Technology Fast 500 list and its nationwide team is united across more than 20 states.• Won the 2021 MarTech Breakthrough Award for Best Location Based Marketing Platform• Named on the 2021 Deloitte Fast 500 List (#280)• 2021 press pickups reached 317MM+ viewers (or 3.2x the viewership of the Super Bowl), 1230+ mentions in the press, $12.3MM Ad Equivalency for organic published press content• Secured press coverage in CNN Business, MarketWatch, Chain Store Age, Yahoo Finance TV, USA Today, Digiday• Optimized content and lead nurture strategy to drive 21% higher average spend, and higher net new leads• Social strategy resulted in 324.3% YoY increase in impressions, 25.8% YoY increase in engagement, 21.9% YoY increase in audience growth, 44.4% YoY increase in post clicks (2021 vs. 2020)• Email optimization strategy achieved 620% YoY increase in qualified leads, 165% YoY increase in downloads, 4.45% CTR (93% higher than industry benchmark), 54% more opens (compared to no optimization)• Introduced new content hosting and management platform to implement more accurate tracking of sales lead process, content usage, and increasing team efficiency• Onboarded and managed data partnerships with and produced consumer data research for Statista, Path to Purchase Institute, Localogy

• Managed PR InSights program resulting in media coverage in The New York Times, CNN Business, Forbes, CNBC, Time Magazine, and more. Most notably, Impossible Whopper piece was published on the front page of The Wall Street Journal and achieved a company record high of 46% share of voice• Won the 2020 Digiday Technology Award for Best Location Platform and secured three finalist nominations in other categories• Won the 2019 Digiday Technology Award for Best Mobile Marketing Platform and secured three finalist nominations in other categories• Achieved Ad Equivalency of over $6.5MM for organic published press content• Lowered cost per lead by 2x• Organically raised Linkedin engagement rate from 3.7% to 6.1%, an increase of 67.2%, YOY (2019 vs. 2020)• Organically raised Instagram engagement rate from 5.5% to 10%, an increase of 83%, YOY (2019 vs. 2020)

The #1 influencer enterprise solution for Fortune 500 brands since 2010. Companies can use Speakr's proprietary technology to create their own influencer business, monetize their own network, and use Speakr's network to scale influencer media buying capabilities. Role: Senior content manager for global influencer advertising agency• Researched, wrote, and edited content for website, blog, online communication, and written assets such as case studies, emails, newsletters, technical white papers, and social posts• Developed email marketing strategy and schedule, delivering a 33% average open rate and surpassing the industry benchmark of 17.85%• Created video content, managed on-set production, scheduling, talent direction, and post-production• Created marketing to successfully position company as leading influencer platform in the U.S., France, Germany, and Spain• Spearheaded content marketing strategies for sales team to sell co-op branded campaign deals to Fortune 500 brands, top publishers, and media companies including Nissan, Time Inc, Condé Nast, OMD, Havas Global• Developed marketing to support pipelines that increased guaranteed client media spends from $4M to $11M• Ideated and implemented the following marketing initiatives: Targeted email campaigns, PR outreach strategy, social media growth, video content, blog, client/platform help center, standardized sales training program, sales collateral, enterprise partner onboarding

Role: Point of contact for influencer relations, branded content creation, and campaign production• Organized successful campaigns for Fortune 500 fashion, entertainment, music, sports, CPG, and food brands• 90% of all campaigns produced performed above client goals and under budget• Led one of Speakr’s most successful campaigns (Lipton), and exceeded paid social benchmarks by 3x• Specialized in influencer identification, talent recruitment, brand awareness, digital consumer markets, content strategy, and ROI• On-site supervisor and creative director for large-budget live activations and production shoots, and delegated real-time logistics, scheduling, contracts, and talent bookingsClients: Lipton, Bacardi St-Germain, Kleenex, JCPenney, Walgreens, Walmart, Hasbro, Hyundai, Bomb Pop, Velveeta, Chobani, Pizza Hut, Pepsi, Carl's Jr./Hardee's, The Secret Life of Pets, Vertical Mass, P & G, Covergirl, Lenovo, Warheads, Konami

Arsenic is a youth culture movement with sexy & provocative roots driven to democratize media. Its network of mobile-first channels and user-submission based format has given it incredible strength amongst millennials. It's been described as "Maxim for the Snapchat generation." ArsenicTV has higher daily viewership on Snapchat than E!, MTV2, ESPN2, CNN, or Oxygen have on cable. Instagram engagement is stronger than many legacy brands such as Esquire, Maxim, Vice, Vanity Fair, and People. Arsenic has a strong celebrity user-base including Justin Bieber, Kevin Hart, Trey Songz, Calvin Harris, Skrillex, and Travis Barker.Role: Senior editor and manager of freelance contributor network and all website content• Published 40+ pieces of content per week and managed content calendar for website• Recruited and oversaw team of 35+ writers, photographers, videographers, and illustrators • Introduced inbound submission funnel for crowdsourced content and streamlined evaluation efficiencies• Managed bookings and on-site production logistics for photographers, stylists, video directors, and talent