1. Curate and build programmatic data pipelines from scratch with end-to-end ownership. Process includes complex data-cleaning, transformation, visualization and maintenance for RevOps analysis and reporting purposes. Successfully automated the monthly reporting process on revenue impacts to provide real-time insights. 2. Enable data-driven decision-making within the organization by developing interactive Tableau dashboards for stakeholders. Successfully implemented 4 actionable dashboards for the C-Suite. 3. Pilot data management best practices for effective collaboration. Key impacts include drafting database ERD, documenting programmatically for tables in all stages in dbt.

1. Led data analysis for clients e.g., Liquid IV, Dollar Shave Club, and Quip to generate insights and provide actionable recommendations for high profitable acquisition, contributing to growing $10 million in sales pipeline.2. Owned data ingestion workflow, diagnosed and transformed over 50 clients’ data sets (e.g., structural errors, cleaning in RegEx, complex JSON format) with custom ETL pipelines. Successfully sped up the process 2x faster with modules of scripts and flows using Python, Pyspark in Databricks.3. Initiated product features by data mining, e.g., implemented 15 new analytical and model features based on customer journey, e.g., payments, geolocation, primary profiles and preferences in collaboration with the Data Science and Engineering team. 4. Built and maintained lead generation contents, e.g., CLV Benchmark Report from a panel of 10 million privacy-safe US consumers' transactions using Tableau, which increased the number of qualified leads by 2x.

1. Established a prospecting investors database for a FinTech startup, including data transformation and process improvement. 2. Collaborated with StartX, a Stanford affiliated non-profit organization, on data management for 5+ complex entrepreneurial research projects. 3. Developed business strategies for an early-stage marketing agency, including setting business directions, defining target audience, and optimizing website structures.

1. Initiated and executed packaging design rejuvenation project, reviewed as the best practice in the company, which achieved over 75% positive results in consumer survey vs. 40% for the previous packaging.2. Developed new products for key accounts through collaboration with sales team and retail clients that ensured a minimum gross margin of 50% by streamlining procurement processes despite increases in manufacturing costs. 3. Established brand guidelines and curated videos for retail product lines, which remain the top viewed videos on the company’s YouTube channel to date.

1. Directed and executed data-driven marketing campaigns that improved key metrics by 10% across 50,000 retail outlets.2. Optimized a $2 million annual budget to enhance brand education programs, which increased the premium segment share-of-shelf from 15% to 18%, and the mainstream segment share-of-shelf from 24% to 28%. 3. Curated major events, including re-inventing the booth design at a 2016 trade show with 5000+ attendees, which achieved a 92% trade knowledge and brand affinity score and was voted by the attendees as the best brand presentation of the year.

1. Accelerated general trade planning and field execution integration using Oracle TME, a business intelligence platform.2. Established a 3-tier trade segmentation strategy that optimized a $10 million budget to increase brand shelf presence by 14% across general trade.3. Partnered with the operations team to develop KPI incentive plans for a 500+ nationwide sales force.