Leading a team to oversee the development, planning and execution of online and offline marketing communiaction strategy to increase share of voice and engagement. Beside improving overall brand health, but to also develop and implement a cohesive Marketing Plan to drive business goals and objectives. Created opportunities for internal Executives and Leaders to engage with C-suite customers.Achievements:• Proven results: Increased brand affinity and campaign awareness, contributing… Show more Leading a team to oversee the development, planning and execution of online and offline marketing communiaction strategy to increase share of voice and engagement. Beside improving overall brand health, but to also develop and implement a cohesive Marketing Plan to drive business goals and objectives. Created opportunities for internal Executives and Leaders to engage with C-suite customers.Achievements:• Proven results: Increased brand affinity and campaign awareness, contributing to 156% rise in new subscriber onboarding• Winner of 2 Bronzes for “Best Use of Relationship Marketing” and “Best Engagement Strategy for B2B” at The Loyalty & Engagement Awards 2021• Winner of 2 Silvers for “Best Engagement Strategy (B2B)” and “Best Use of Relationship Marketing (B2B)” at The Loyalty & Engagement Awards 2020 Show less

Spearheading offline and online regional brand strategies across 16 territories in Asia Pacific, including Singapore, Malaysia, Indonesia, Philippines, Thailand, Vietnam, Brunei, Cambodia, Lao, Myanmar, India, Pakistan, Bhutan, Bangladesh, Nepal and Sri Lanka. Drives regional digital and social engagement as part of the go-to-market communications. Responsible for increasing market share, maximizing sales, creating a lasting impression among audiences, and coordinating advertising and… Show more Spearheading offline and online regional brand strategies across 16 territories in Asia Pacific, including Singapore, Malaysia, Indonesia, Philippines, Thailand, Vietnam, Brunei, Cambodia, Lao, Myanmar, India, Pakistan, Bhutan, Bangladesh, Nepal and Sri Lanka. Drives regional digital and social engagement as part of the go-to-market communications. Responsible for increasing market share, maximizing sales, creating a lasting impression among audiences, and coordinating advertising and marketing campaigns. Manages regional branding budget.Achievements: • Marketing Excellence Awards in 2015 for ‘Viral Marketing’: MARKies award for ‘Best Social Ideas’• Led Car Safety campaign that won APAC Loyalty & Engagement Award 2015 for ‘Best Use of Social & CSR’• Increase brand affinity and awareness, contributing to average of 37% rise in showroom traffic regionally• Optimised website performance for various campaigns by capitalising on strong knowledge of data analysis and AB & UX to deliver engaging content across all digital platforms• Successfully organised annual fund-raising Classical Music Charity Concerts across Southeast Asia, attended by honourable guests from Government Ministers to Royalty, with 100% proceeds going to local hospitals and underprivileged students. Quoted as the most acclaimed charity event with positive media coverage Show less

Responsible for the development of marketing initiatives targeting at various customer segments to achieve revenue growth for mobile services. Spearheading go-to-market strategies including weekly promotions and 4 annual sales event (PC Show, IT Show, Comex and Christmas Sales) to drive retention and gain customers acquisition. Leading a team with close collaboration with internal customers, agencies and vendors for better managing and execution of all communications execution and event… Show more Responsible for the development of marketing initiatives targeting at various customer segments to achieve revenue growth for mobile services. Spearheading go-to-market strategies including weekly promotions and 4 annual sales event (PC Show, IT Show, Comex and Christmas Sales) to drive retention and gain customers acquisition. Leading a team with close collaboration with internal customers, agencies and vendors for better managing and execution of all communications execution and event management. Oversees Consumer Group A&P budget and evaluating overall results of plans through Market Research and Competitor Analysis.Achievements: ● Successfully launched AMPed music service in 2007 and was awarded winner of the Best Mobile Music Service, GSMA Asia Mobile Awards 2009. ● Recipient of the SingTel Excellence Award in 2010 for "breakthrough in performance" in areas that contribute to the advancement of SingTel. ● Recipient of the SingTel SPOT AWARD for 8 consecutive years (2004-2011) for work recognition in achieving results beyond targeted expectations and business/operational goals. Show less

Responsible for development of promotional ideas and ATL/BTL marketing plans to increase e-shopping sales revenue. Short tenure due to company re-structuring.

Oversees the traffic/printing production and newsstand circulation planning of 8 magazines titles, FHM Singapore, Car Singapore, Asian Diver, Smart Investors, Wine&Dine, Today's Parents, etc and Max. Spearheading the development of promotion ideas and ATL/BTL marketing plans including conceptualize of advertisers’ PR/Promotional events.