Box Hill Institute Group (encompassing Box Hill Institute and the Centre for Adult Education) is one of Victoria’s premier and award winning vocational and higher education training providers. Located in Melbourne’s CBD and eastern suburbs, the Institute offers students industry relevant theoretical and practical training. OverviewResponsible for brand management, development and implementation of integrated communication campaigns that are insights driven. My role involves stakeholder management and client management. Responsibilities• Develop, lead, implement and review BHI Group’s (BHI and CAE) strategic campaigns.• Nurture and convert leads into enrolments and income.• Brief and creative development.• Market segmentation and data analytics.• Account and budget management. • Lead small team of creatives. • Manage internal and external stakeholder relations.• Strategic campaign development for print, multimedia and digital channels.• Advertising. Achievements:• Developed and implemented an extensive range of acquisition integrated campaigns including online and offline strategies for products at various life cycle stages. * Successfully oversaw the brand refresh of two premium brands - Box Hill Institute and Centre for Adult Education.• Introduced a range of value-add initiatives to nurture leads, leading to acquisition.* Developed a range of creative activations to achieve business objectives. • Created and managed a range of complex events including Open Days, industry launches and Information Nights.

Chisholm Institute is a vocational training and higher education provider with over 1,400 staff and 40,000 students. Located in Melbourne’s southeast, Chisholm offers students and organisations industry recognised and relevant training and education programs. OverviewDuring my career with Chisholm, I held the positions of Campaign Coordinator, Communications Consultant and Marketing Advisor. I created and managed a diverse range of projects and initiatives within budget and time constraints. Responsibilities•Developing, leading, implementing and reviewing a range of marketing and communications collateral to recruit and retain students.•Developing campaigns and advertising to generate enrolments and income.•Briefing and creative development.•Developing survey and data capture tools to improve ROIs.•Market segmentation and data analytics.•Account and budget management. •Managing internal and external stakeholder relations.•Strategic campaign development for print, multimedia and digital.•Managing and overseeing our tertiary partnerships.•Advertising. Achievements:•Implemented a monitoring and review process for campaigns to facilitate continuous improvement. •Created complex campaigns that met the organisation's enrolment targets and contributed to generating income.• Managed the launch and marketing implementation of the $9m Berwick TEC within budget. This project won the Australian Marketing Institute’s Victorian Award for New Product/Service launch in 2009. • Developed and managed complex events including: Open Days, Graduations and Ministerial visits.

Working in the Public Affairs Department, I was employed as a contractor to manage the communication needs of the Department's regional offices. My responsibilities included:* Development and implementation of communication and marketing strategies to position the Department positively within the community and build stakeholder engagement.* Project Management* Market research* Coordination of Ministerial launches and events.Achievements included:* Planning and managing the Department's Housing Week event, celebrating 100 years of public housing.* Launch of various health and wellbeing reports which focussed on regional Victoria.

Telstra is one of Australia’s most well established and leading telecommunication companies, servicing Australia’s fixed line, mobile and broadband internet needs.OverviewRecruited as one of 12 graduates from over 600 applicants to the Telstra Marketing Graduate Program, I became a Product Manager with responsibility for multi-million dollar projects. The environment was highly pressured, political and complex; requiring excellent communication and negotiation skills in working with a range of professionals.Responsibilities:• Managed a team of four marketing professionals.• Developed marketing strategies and managed products through various stages of their product life cycle to ensure profitability.• Provided marketing support to the national sales executive team to achieve corporate objectives.Achievements:• Project managed the development and launch of the $20m DDS Flexnet service, an integrated communications network (telephony, data and wideband services) that was state-of-the-art to Australia’s top 200 corporate organisations.• Prepared business cases for management to consider whether to introduce, support or withdraw telecommunication products and services from the market to meet corporate objectives.• Managed products through their various life cycles to maximise their profitability.• Awarded DUX of Telstra’s tailored Marketing Graduate Strategic Planning Program (12 weeks) developed by Deakin University.