Irene Yau Email & Phone Number

Selangor, Malaysia

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

Selangor, Malaysia

~ One of management team members in Malaysia office, oversee Production team, including managing the team performances. ~ Expand new business opportunities in producing commercial materials such as TV commercials, shorties/shortfilms, branded content, minisodes and so forth. ~ Develop Malaysia office's Production Department as a business unit in corporation. ~ Work closely with Distribution and Marketing team on local film releases.

Selangor, Malaysia

• Responsible for servicing of accounts, contract renewals and identifying potential upsell opportunities.• Develop creative integrated sales proposals that packages content across various platforms including on-air, on-ground, print, digital and wireless components, meeting the clients’ marketing and brand objectives.• Own and manage the order fulfillment process, commencing from pitch structure, interpreting client brief, budget planning and overseeing correspondences with internal… Show more • Responsible for servicing of accounts, contract renewals and identifying potential upsell opportunities.• Develop creative integrated sales proposals that packages content across various platforms including on-air, on-ground, print, digital and wireless components, meeting the clients’ marketing and brand objectives.• Own and manage the order fulfillment process, commencing from pitch structure, interpreting client brief, budget planning and overseeing correspondences with internal departments to ensure fulfillment of all client commitments. • Work closely with the VP and Account Director in establishing and executing effective licensing and promotional marketing opportunities specific to our in-house brands including icon character of the channel. • Manage all licensed-deals’ partnership life cycle and ensure effective, efficient marketing approval process internally and externally.• Partner and work closely with the team to develop creative, integrated concepts for clients on digital and social media platforms. • Liaise and maintain regular contact with existing clients.• Support Malaysia affiliate partner(s) with additional info or material, and as the key go-to person on all relevant sales and marketing support.• Be the conduit point between the sales people and various teams in Singapore.• Partner closely with Marketing to ensure optimal trade marketing and PR support on every campaign sold.• Partner closely with Research for post-campaign analysis. • Perform any other projects or assignments as assigned from time to time. Show less

Petaling Jaya, Selangor

Handling the distribution for local and foreign movies, include overseeing all the marketing and publicity aspects for these movies.

Selangor, Malaysia

Responsible for overall sponsorship sales for upcoming TV series and movies, inclusive of cash sponsorship and product placements. Develop integrated advertising and sponsorship for potential sponsors/clients. Identify the right products and brands to coincide with the positioning of each respective TV series and movies. Act as contact person between sponsors/clients and TV series or movie production team to ensure all agreed entitlements are fulfilled. To revive and oversee Licensing… Show more Responsible for overall sponsorship sales for upcoming TV series and movies, inclusive of cash sponsorship and product placements. Develop integrated advertising and sponsorship for potential sponsors/clients. Identify the right products and brands to coincide with the positioning of each respective TV series and movies. Act as contact person between sponsors/clients and TV series or movie production team to ensure all agreed entitlements are fulfilled. To revive and oversee Licensing Department.Assist the company group to get sales for the dubbing services.Overseeing Movie Distribution Department starting September 2012, overseeing distributions, sales, marketing and publicity for movies locally produced and acquired from overseas, for Malaysia and other territories in South East Asia. Show less

Kuala Lumpur

Head of Marketing by overseeing all marketing aspects for both City Chain and Optical 88, including in-store visual merchandize. Responsible for all ATL & BTL buys and publicity.

As a member of Regional management team to oversee and review marketing performances within the South East Asia region. Manage all marketing aspects inclusive of promotions, advertising and publicity

Responsible for all marketing aspects of Warner Bros. movie titles in Malaysia & Brunei, inclusive of promotions, advertising and publicity of each movie released. Responsible for marketing strategies and media plans. Managing the allocated advertising and publicity budgets to achieve maximum exposure for each movie title released..

Handling ATL and BTL advertising and promotions for electronic products, fixings and furniture, and other household products. Working with other departments to open 11 new outlets nationwide Negotiating with vendors/suppliers for better rate/pricing of advertising materials i.e. production of brochures, flyers, banners and in-store POS materials.

Charted Institute Of Marketing (Cim, Uk), Marketing Strategies And Tactics, Public Relations, Economics, Management Accounting

Lcci, Book Keeping, Management Accounting