Irene Yau

Irene Yau Email and Phone Number

Independent Business Owner @ BE International Marketing
Selangor, Malaysia
Irene Yau's Location
Selangor, Malaysia, Malaysia
Irene Yau's Contact Details

Irene Yau personal email

About Irene Yau

After working with multinational companies close to two decades, I've gained a broad experience in all marketing aspects inclusive of promotions, advertising, media planning and publicity in both local and Asia markets. Also, it has enable me to be a versatile team player and adapt to ever changing environment easily.Specialties: Marketing and business development

Irene Yau's Current Company Details
BE International Marketing

Be International Marketing

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Independent Business Owner
Selangor, Malaysia
Irene Yau Work Experience Details
  • Be International Marketing
    Independent Business Owner
    Be International Marketing
    Selangor, Malaysia
  • Be International Marketing
    Independent Business Owner
    Be International Marketing Mar 2021 - Present
    Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia
  • Mm2 Entertainment  Sdn. Bhd.
    Director, Content & Corporate Marketing
    Mm2 Entertainment Sdn. Bhd. Nov 2017 - Feb 2021
    Selangor, Malaysia
    ~ One of management team members in Malaysia office, oversee Production team, including managing the team performances. ~ Expand new business opportunities in producing commercial materials such as TV commercials, shorties/shortfilms, branded content, minisodes and so forth. ~ Develop Malaysia office's Production Department as a business unit in corporation. ~ Work closely with Distribution and Marketing team on local film releases.
  • Mm2 Entertainment
    Head, Marketing And Distribution
    Mm2 Entertainment Nov 2017 - Feb 2021
    Selangor, Malaysia
  • Sony Pictures Television Networks, Asia  (A Sony Company)
    Manager, Integrated Solutions
    Sony Pictures Television Networks, Asia (A Sony Company) Jun 2013 - Mar 2017
    • Responsible for servicing of accounts, contract renewals and identifying potential upsell opportunities.• Develop creative integrated sales proposals that packages content across various platforms including on-air, on-ground, print, digital and wireless components, meeting the clients’ marketing and brand objectives.• Own and manage the order fulfillment process, commencing from pitch structure, interpreting client brief, budget planning and overseeing correspondences with internal… Show more • Responsible for servicing of accounts, contract renewals and identifying potential upsell opportunities.• Develop creative integrated sales proposals that packages content across various platforms including on-air, on-ground, print, digital and wireless components, meeting the clients’ marketing and brand objectives.• Own and manage the order fulfillment process, commencing from pitch structure, interpreting client brief, budget planning and overseeing correspondences with internal departments to ensure fulfillment of all client commitments. • Work closely with the VP and Account Director in establishing and executing effective licensing and promotional marketing opportunities specific to our in-house brands including icon character of the channel. • Manage all licensed-deals’ partnership life cycle and ensure effective, efficient marketing approval process internally and externally.• Partner and work closely with the team to develop creative, integrated concepts for clients on digital and social media platforms. • Liaise and maintain regular contact with existing clients.• Support Malaysia affiliate partner(s) with additional info or material, and as the key go-to person on all relevant sales and marketing support.• Be the conduit point between the sales people and various teams in Singapore.• Partner closely with Marketing to ensure optimal trade marketing and PR support on every campaign sold.• Partner closely with Research for post-campaign analysis. • Perform any other projects or assignments as assigned from time to time. Show less
  • Vision Media Group
    Head Of Movie Distribution
    Vision Media Group Sep 2012 - Mar 2013
    Petaling Jaya, Selangor
    Handling the distribution for local and foreign movies, include overseeing all the marketing and publicity aspects for these movies.
  • Vision Media Group
    Sr. Sales And Marketing Manager
    Vision Media Group Jun 2012 - Mar 2013
    Selangor, Malaysia
    Responsible for overall sponsorship sales for upcoming TV series and movies, inclusive of cash sponsorship and product placements. Develop integrated advertising and sponsorship for potential sponsors/clients. Identify the right products and brands to coincide with the positioning of each respective TV series and movies. Act as contact person between sponsors/clients and TV series or movie production team to ensure all agreed entitlements are fulfilled. To revive and oversee Licensing… Show more Responsible for overall sponsorship sales for upcoming TV series and movies, inclusive of cash sponsorship and product placements. Develop integrated advertising and sponsorship for potential sponsors/clients. Identify the right products and brands to coincide with the positioning of each respective TV series and movies. Act as contact person between sponsors/clients and TV series or movie production team to ensure all agreed entitlements are fulfilled. To revive and oversee Licensing Department.Assist the company group to get sales for the dubbing services.Overseeing Movie Distribution Department starting September 2012, overseeing distributions, sales, marketing and publicity for movies locally produced and acquired from overseas, for Malaysia and other territories in South East Asia. Show less
  • City Chain
    Marketing Manager
    City Chain Jul 2011 - Mar 2012
    Kuala Lumpur
    Head of Marketing by overseeing all marketing aspects for both City Chain and Optical 88, including in-store visual merchandize. Responsible for all ATL & BTL buys and publicity.
  • Warner Bros. Pictures
    Regional Marketing Manager
    Warner Bros. Pictures Mar 2007 - Mar 2010
    As a member of Regional management team to oversee and review marketing performances within the South East Asia region. Manage all marketing aspects inclusive of promotions, advertising and publicity
  • Twentieth Century Fox Film
    Marketing Manager
    Twentieth Century Fox Film Jul 2001 - Feb 2007
    Responsible for all marketing aspects of Warner Bros. movie titles in Malaysia & Brunei, inclusive of promotions, advertising and publicity of each movie released. Responsible for marketing strategies and media plans. Managing the allocated advertising and publicity budgets to achieve maximum exposure for each movie title released..
  • The Catalog Shop (M) Sdn. Bhd.
    Marketing Executive
    The Catalog Shop (M) Sdn. Bhd. Jan 2001 - Jun 2001
    Handling ATL and BTL advertising and promotions for electronic products, fixings and furniture, and other household products. Working with other departments to open 11 new outlets nationwide Negotiating with vendors/suppliers for better rate/pricing of advertising materials i.e. production of brochures, flyers, banners and in-store POS materials.
  • Kiddy Writes Sdn Bhd
    Marketing Executive
    Kiddy Writes Sdn Bhd 1997 - 2000

Irene Yau Skills

Marketing Management Product Marketing Social Media Digital Strategy Digital Media Market Research Digital Marketing Advertising Integrated Marketing Media Planning New Media Online Advertising Marketing Event Management Social Media Marketing Public Relations Marketing Communications Television Marketing Strategy Brand Management Sponsorship

Irene Yau Education Details

  • Atc Business Centre
    Atc Business Centre
    Marketing Strategies And Tactics, Public Relations, Economics, Management Accounting
  • Systematic Business Centre
    Systematic Business Centre
    Book Keeping, Management Accounting

Frequently Asked Questions about Irene Yau

What company does Irene Yau work for?

Irene Yau works for Be International Marketing

What is Irene Yau's role at the current company?

Irene Yau's current role is Independent Business Owner.

What is Irene Yau's email address?

Irene Yau's email address is ir****@****hoo.com

What schools did Irene Yau attend?

Irene Yau attended Atc Business Centre, Systematic Business Centre.

What skills is Irene Yau known for?

Irene Yau has skills like Marketing Management, Product Marketing, Social Media, Digital Strategy, Digital Media, Market Research, Digital Marketing, Advertising, Integrated Marketing, Media Planning, New Media, Online Advertising.

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