Irene Chen

Irene Chen Email and Phone Number

Marketing Specialist @ Nestlé Health Science
Chicago, IL, US
Irene Chen's Location
Greater Chicago Area, United States
About Irene Chen

A creative and data-driven marketer currently pursuing a Master of Science in Integrated Marketing Communications at Northwestern University. With a background spanning the Beauty, CPG, and Tech industries, I thrive on driving impactful business results grounded in consumer insights. My ability to balance data-driven analytics with creative storytelling is complemented by a strategic mindset that not only embraces cultural competency but also integrates diverse perspectives. I am actively looking for new opportunities in the U.S. and would love to connect.Business Expertise: Brand Strategy | Competitive Analysis | Consumer Insight | Content Creation | Copywriting | Data Analysis | Digital Marketing | E-Commerce | Global Marketing | Go-To-Market Strategy | Influencer Marketing | Market Research | Positioning and Messaging | Product Marketing | Project Management | SEO | Social Media MarketingTechnical Skills: Adobe (Illustrator, Photoshop) | Asana | Google Analytics | Microsoft Office (Excel, PowerPoint, Word) | Qualtrics | SQL | R ProgrammingInterests: AI | Product Management | Startup & Tech

Irene Chen's Current Company Details
Nestlé Health Science

Nestlé Health Science

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Marketing Specialist
Chicago, IL, US
Irene Chen Work Experience Details
  • Nestlé Health Science
    Marketing Specialist
    Nestlé Health Science
    Chicago, Il, Us
    View
  • & Rise
    Marketing Intern
    & Rise Jun 2024 - Sep 2024
    Chicago, Illinois, United States
    View
  • Mars
    Graduate Marketing Consultant
    Mars Jun 2024 - Aug 2024
    Chicago, Illinois, United States
    View
  • Northwestern University
    Team Lead, Marketing Analyst Consultant | Northwestern Cause Marketing Initiative (Cmi)
    Northwestern University Mar 2024 - Jun 2024
    Greater Chicago Area
    Cause Marketing Initiative (CMI) is a student-run committee that provides pro-bono marketing services for non-profit organizations in the Chicago area.Client: Historic Wagner Farm
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  • Greenvines
    Global Product Marketing Specialist
    Greenvines Jul 2021 - Jun 2022
    Taipei City, Taiwan
    • Drove global rebranding and go-to-market initiatives by conducting comprehensive competitor analysis and market research, identifying key industry trends and consumer needs, and crafting value-based messaging and positioning for 10 products• Spearheaded social media marketing efforts and established an engaged online community from the ground up through data-driven content creation and campaign execution, achieving 386% organic growth in Instagram followers within one year• Managed the end-to-end commercialization and launch of a new sub-brand, coordinating with 6 cross-functional teams (R&D, Supply Chain, Sales, Finance, Design, Customer Service) to ensure successful project completion within budget and timeline
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  • Greenvines
    Global Marketing Intern
    Greenvines Jan 2021 - Jun 2021
    With a highly selective acceptance rate of 1%, Greenvines' internship program stands as a sought-after opportunity for exceptional students seeking valuable industry experience, drawing more than 1000 applicants from around the globe.• Awarded first place in the Intern Proposal Contest for developing consumer-centric marketing strategies that aligned with emerging U.S. industry trends• Created compelling marketing materials such as pitch decks and one-pagers to communicate brand vision and drive sales• Oversaw the e-commerce marketing calendar and enhanced product visibility in Southeast Asia through promotional campaigns, Facebook advertising, product page optimization, and community development, exceeding monthly sales targets by 95%
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  • Benq Corporation
    Us Marketing Intern
    Benq Corporation Feb 2020 - Jan 2021
    Taipei City, Taiwan
    BenQ is a leading innovator of visual display solutions recognized as the world's No. 1-selling DLP® projector brand and No. 1 name in short-throw projection.• Led and trained a team of 6 to plan and execute digital marketing strategies, including SEO, SEM, affiliate marketing and influencer collaborations, resulting in a 342% YoY increase in revenue• Created campaign briefs and cultivated partnerships with 40+ global influencers to drive brand awareness and engagement• Directed Google Ads campaigns end-to-end from creative copywriting to data-driven optimization, achieving a 12% improvement in click-through rate (CTR) and a 30% increase in conversion rate
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Irene Chen Education Details

Frequently Asked Questions about Irene Chen

What company does Irene Chen work for?

Irene Chen works for Nestlé Health Science

What is Irene Chen's role at the current company?

Irene Chen's current role is Marketing Specialist.

What schools did Irene Chen attend?

Irene Chen attended Northwestern University, National Taiwan University, University Of California, Berkeley.

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