Irene Chen Email & Phone Number

Chicago, Il, Us

Chicago, Illinois, United States

Chicago, Illinois, United States

Greater Chicago Area

Cause Marketing Initiative (CMI) is a student-run committee that provides pro-bono marketing services for non-profit organizations in the Chicago area.Client: Historic Wagner Farm

Taipei City, Taiwan

• Drove global rebranding and go-to-market initiatives by conducting comprehensive competitor analysis and market research, identifying key industry trends and consumer needs, and crafting value-based messaging and positioning for 10 products• Spearheaded social media marketing efforts and established an engaged online community from the ground up through data-driven content creation and campaign execution, achieving 386% organic growth in Instagram followers within one year• Managed the end-to-end commercialization and launch of a new sub-brand, coordinating with 6 cross-functional teams (R&D, Supply Chain, Sales, Finance, Design, Customer Service) to ensure successful project completion within budget and timeline

With a highly selective acceptance rate of 1%, Greenvines' internship program stands as a sought-after opportunity for exceptional students seeking valuable industry experience, drawing more than 1000 applicants from around the globe.• Awarded first place in the Intern Proposal Contest for developing consumer-centric marketing strategies that aligned with emerging U.S. industry trends• Created compelling marketing materials such as pitch decks and one-pagers to communicate brand vision and drive sales• Oversaw the e-commerce marketing calendar and enhanced product visibility in Southeast Asia through promotional campaigns, Facebook advertising, product page optimization, and community development, exceeding monthly sales targets by 95%

Taipei City, Taiwan

BenQ is a leading innovator of visual display solutions recognized as the world's No. 1-selling DLP® projector brand and No. 1 name in short-throw projection.• Led and trained a team of 6 to plan and execute digital marketing strategies, including SEO, SEM, affiliate marketing and influencer collaborations, resulting in a 342% YoY increase in revenue• Created campaign briefs and cultivated partnerships with 40+ global influencers to drive brand awareness and engagement• Directed Google Ads campaigns end-to-end from creative copywriting to data-driven optimization, achieving a 12% improvement in click-through rate (CTR) and a 30% increase in conversion rate

Master Of Science - Ms, Integrated Marketing Communications

Activities and Societies: IMC Student Ambassador, Cause Marketing Initiative Concentration: Brand Strategy, Consumer Insight and Analytics.

Bachelor Of Arts - Ba, Foreign Languages And Literatures, 4.1/4.3

Activities and Societies: Student Ambassador Program, Student Association of Department of Foreign Languages and Literatures, NTU Makeup.

Non-Degree Visiting Student (Uceap), 4.0/4.0

Activities and Societies: Kpopular (Publicity Intern), Confi at Cal (Publicity + Design Committee Member) Award: Scholarship for Excellent.