Irene Aranda Barrio Phd Email & Phone Number

Madrid, Es

Madrid Area, Spain

Digital transformation, Strategy, Platforms, Engagement Management, International Project Management.

Madrid Area, Spain

Frequent speaker on digital, business and art related topics at UX Spain, Customer Experience Congress, 4x10...Professor at CEU Business School (CEU IAM - Institute of Advance Management - 1 year).Teaching "Employee Experience" in the Executive Master in Human Resources 4.0.Visiting Professor at IE Business School (3 year).Master in Management and Innovation processes.Visiting Professor at IE Business School (3 year).Master in Management and Innovation processes.Visiting Professor at IEB (1 year).Innovation and Technology.Visiting Professor en EAE Business School and UC Berkeley (1 year). Innovation. Co-Director of the Digital Experience Design postgraduate program at U-tad (3 years).Professor of the “Digital Business” Master. Adjoint professor of "Creative processes" and "Project management" in the Visual Design Degree.

Madrid Area, Spain

Head of Digital Transformation (Digital Strategy, Digital cross capabilities and Digital Transformation Office (Digital PMO. Agile. 26 squads) at Vodafone Spain.Connecting international and national business objectives with user expectations.Specialities: Digital Transformation, Design Thinking, Customer and User Experience, Creative Director, Interaction Design, Service Design, Agile (Scrum, Lean, Kanban), Omnichannel, Marketing Online, eCommerce, Digital Business Management, Business Development, Team Management.

Madrid Area, Spain

Focused on finding the value proposition for our customers in different national and international clients.Redefining companies, services, projects and processes, ubiquity experience and marketing omnichannel, Analytics and big data, IoT and developing new business for different clients such as Banco Santander or BBVA. Using different methodologies as Design Thinking, Business Design, Service and Product Design and Agile (scrum, lean, Kanban).

I am in charge of defining the digital strategy for our clients, leading a multi-disciplinary team of over 30 people. We work with diferent methodologies and techniques, such as Design Thinking, Business Model Design, Scrum and Co-creation and always take into account the user, the business and the technology. Previously, I was Creative Director and UX Project Manager.I have managed projects of a different nature and sector, advising companies about their digital positioning: pc, mobile, tablet or TV.As per sector I have worked, for example, in:• Banking: BBVA, Banco Santander, Bankia, Banesto, Bank of Spain, Bankinter. • Sport: FC Barcelona.• Retail: Carrefour, Mercadona, Caprabo, LVMH, Domecq, Raimat, Puig Beauty & Fashion Group, Armand Basi, Cervezas Alhambra, CocaCola.• Education: ESADE, ISEM Fashion Business School.• Utilities: Repsol, Endesa, Hidrocantábrico, Gas Natural Fenosa.• Media: PRISA Group.• Insurance: Liberty, Santalucía, MAPFRE, Direct Seguros, AXA, Ocaso, Línea Directa, Sanitas.• Pharma: Abbot/AbbVie.• Telecommunications: Telefónica, Orange, O2 (Irland).• Transport: Iberia, Spanair, TMB, RENFE, Aena.• Public sector: Ministry of Justice, Ministry of the Presidency, Ministry of Health, Principado de Asturias, City Council of L ' Hospitalet de Llobregat, Regional Ministry of Health of Valencia.

Spain

Idea, design and direction of an online Gallery.

Madrid

Brand development, web site and multimedia designer.

Doctor (Phd), Fine Arts

Cum Laude

English For Business, Level C1

593/599 Fulham Road. London SW6 5UA (United Kingdom).

Design Management Program For Innovation.

Management, Innovation, Design thinking, Entrepreneurship.

Certified Usability Analyst, Usability Training Course

Activities and Societies: HFI-Certified Usability Analyst™ training Programme

Bachelor'S Degree, Fine Arts, Fine Arts

Painting & Infographics Specialties.

Art / 3Dstudio Max / English - Listener