Irene Becerra Email & Phone Number

Houston, TX, US

US

- Migration of Universal Analytics Data to Big Query for use in GA4- Create and template insightful dashboards in Power BI, Tableau and Looker Studio to report on key events and conversion tracking- Cross-functional collaboration with MarCom team members, Global Business Units (GBUs), Sales and IT departments to identify opportunities to develop new or.

Boston, Massachusetts, US

- Responsible to create and implement digital marketing strategy for the following channels: SEO, SEM, Social & Pardot- Data Analytics using Enterprise SEO suite of Tools and dashboard integration to measure and report to C-Suite Executives (ROI and KPIs)- Identify trends and insights, and optimize spend and performance based on the insights- Utilize.

Houston, Texas, US

- Create and direct the digital strategy: social, email marketing, PPC, SEO, Google analytics, data feed/API aggregation, IT integration, website, app and dashboards- Collaborates with BUs to identify the products/services relevant to the industry and market- Develop, coordinate, and execute B2B digital marketing campaigns by developing content.

Houston, Texas, US

- Provide direction, leadership, and coordination for all website projects- Perform routine maintenance of website content, online forms, images, layout, and more through the use of a content management system and customized web applications- Understand & implement Corporate Website Security Policies- Develop growth and continuous improvement strategies.

- Collaborate with internal and external clients to understand the requirement specifications Work in collaboration with IT with regard to system requirements and data integration specifications- Create and maintain web site design and content to perform across different environments- Investigate and resolve technical issues- Agile Development- UI.

- Create Website for Europe Branch, US branch and advise on South African branch- Global Clientele(Israel, Singapore, France, South Africa)- Implementing E-commerce with ASP, Java, HTML, XML and SQL and CRM management- Design Company Presentation Brochure for international and domestic meetings – All over the US, Latin America, Central America, South.

- Design Business Cards, Letterheads, Envelopes, Brochures, Posters, Postcards, Wedding Invitations, T-Shirts,Signs, Banners, Notepads, Magazines, Labels for regular and high-end clients such as MD Anderson, University Of Houston, IBC, Community Coffee, Terry Foundation, etc.- Create Logos for Businesses- Create Websites for Businesses- Consult for.

- Design, Develop and Maintain Company Website to promote product lines- Migrate all Catalogs into Electronic Documents for Trade Shows such as PDF’s and CD’s- Creatively design booth for Trade Shows – Gem& Jewelry Show, International Quilt Market, CHA show- Set-up Studio shoot and Photograph all products- Design Marketing Presentations for chains such as.

B.A, Computer Science

Education record