Irene Becerra Email & Phone Number

Houston, Tx, Us

Us

- Migration of Universal Analytics Data to Big Query for use in GA4- Create and template insightful dashboards in Power BI, Tableau and Looker Studio to report on key events and conversion tracking- Cross-functional collaboration with MarCom team members, Global Business Units (GBUs), Sales and IT departments to identify opportunities to develop new or enhance existing UX/UI on exxonmobilchemical.com- Subject matter expert on Digital Platforms - SiteCore(CMS), DigiZuite (DAM), Salesforce(CRM) regarding data integrations, workflows, technical debt, structure, tagging and training- Successfully identified and eliminated an unnecessary technical contract, resulting in 2 million cost savings for the company- Provide guidance/best practices/implementation on digital marketing optimization experiments including Engagement Value Scoring (EVS), multivariate testing and A/B testing to increase targeting efforts and improve conversions on exxonmobilchemical.com- Project Manager of Enhancement Team utilizing Jira in Agile Sprints for 2 Business Units- SEO Optimization of Sitecore (CMS) Website working with content specialists for on-page content and 3rd party vendor for technical SEO- Utilize my technical skills using SQL queries to ensure correct and filtered data are presented to key stakeholders- Collaborate with 3rd party content and tech vendors (Alligence & Avanade)- Conduct online surveys and research to increase customer retention with Medallia by 20%- Build and develop use cases for 3rd party vendors to submit Request For Proposals- Present to C-Suite Digital Marketing gaps and opportunities with data to support findings

Boston, Massachusetts, Us

- Responsible to create and implement digital marketing strategy for the following channels: SEO, SEM, Social & Pardot- Data Analytics using Enterprise SEO suite of Tools and dashboard integration to measure and report to C-Suite Executives (ROI and KPIs)- Identify trends and insights, and optimize spend and performance based on the insights- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points- HTML, CSS, and JavaScript development- Collaborate with agencies and other vendor partners- On-page and Off-page SEO and building domain authority- Managing marketing lists, email marketing efforts, create nurture email campaigns, and drip email marketing campaigns with clear workflows to landing pages- Build Pardot reports and dashboards for stakeholders within SalesForce- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate- Implementing best practices for marketing automation and UX web pages.- Responsible for partnering with agencies and inside partners to develop multiple new websites & pages to engage customers and create new leads- Project Management on several Website Migrations due to acquisitions

Houston, Texas, Us

- Create and direct the digital strategy: social, email marketing, PPC, SEO, Google analytics, data feed/API aggregation, IT integration, website, app and dashboards- Collaborates with BUs to identify the products/services relevant to the industry and market- Develop, coordinate, and execute B2B digital marketing campaigns by developing content, coordinating with team members and external agencies, managing department deadlines, and communicating with key stakeholders.- Coordinate messaging with over 200 plus Distributors, Alliance, Oil & Gas and OEM customers- Track and report on key metrics including campaign analytics, brand metrics, customer metrics, and overall return on investment for website and digital marketing campaigns.- Digital and Multimedia storytelling techniques, such as dynamic presentations, video, and digital content- Analyze customer data to develop retention programs; measure and adjust programs by customer behavior and response; build brand advocates- Manage user experiences across all customer facing channels- Monitor social media channels to identify opportunities and issue resolution.- Increase online lead generation and conversion using Sharp Spring and Microsoft Dynamics- Nurture leads and customer life-cycle- Trade show management and Lead Retrieval for EASA, Permian Basin Oil & Gas, PCI- Coordinate annual Sales Conference and bi-annual Distributor/Sales Conference- Ensure brand alignment and consistency with the global guidelines.- Program management / Project Coordination Management and ability to manage multiple priorities within tight time constraints. Proven ability to meet predefined deadlines- Work with the sales & marketing team to build LinkedIn, Google, Bing and Affiliate ads.- This role is concurrent to my Web Manager role.

Houston, Texas, Us

- Provide direction, leadership, and coordination for all website projects- Perform routine maintenance of website content, online forms, images, layout, and more through the use of a content management system and customized web applications- Understand & implement Corporate Website Security Policies- Develop growth and continuous improvement strategies for website usability, performance and design- Perform search engine optimization, web analytics and support web-based marketing initiatives- Supervise web developers and/or third party web development vendors- Work with remote database and network administrators to perform ongoing maintenance- Work with Information Systems Department, toward the integration of external websites with company systems including CRM, ERP, and Accounting Systems as well as other applicable systems such as e-commerce, learning managements systems, customer portals, and more.- Stays current with technology and best practices developments

- Collaborate with internal and external clients to understand the requirement specifications Work in collaboration with IT with regard to system requirements and data integration specifications- Create and maintain web site design and content to perform across different environments- Investigate and resolve technical issues- Agile Development- UI development for twenty – five enterprise companies (Crestwood, Memorial, Woodgroup, Seadrill)- UX user testing / user groups (Google Website Optimizer, Analytics, Adobe Test & Target)- Create Specification Documents for Projects (requirements)- Design User Flows, Prototyping, Wireframing (Expressions, Axure)- Heavy use of HTML5 / CSS3 / .net 4.0 / IIS7 / Vb.net / JQuery / Ajax / Infragistics / Entity Spaces / TFS/SQL- Create Databases / Tables- Custom coding with JQuery and Javascript for toolsets- Content Development on case-by-case basis- Upgrading prior platforms (Classic ASP, .net 2.0) to .Net 4.0- Interaction with diverse stakeholders and shareholders – collaborate with NASDAQ, Thompson & Reuters, SEC- Design, implement and maintain internet and intranet web sites across different functional domains working individually or as part of a project team- Follow software development best practices with regard to estimation, coding, testing, deployment and documentation (e.g. dev, test, uat, production servers)- Assist in the development of project plans, schedules and timelines- Produce and maintain architecture, design and other technical documentation (e.g. Spec Documents)- Work closely with other Development Team members on development projects- Contribute to development process improvement initiatives- Participate in peer code reviews- Lead special projects as assigned

- Create Website for Europe Branch, US branch and advise on South African branch- Global Clientele(Israel, Singapore, France, South Africa)- Implementing E-commerce with ASP, Java, HTML, XML and SQL and CRM management- Design Company Presentation Brochure for international and domestic meetings – All over the US, Latin America, Central America, South America, South Africa, Israel- Photograph all Metal Alloys for use on all Web related and Print related Materials- UI development for US and Europe websites and internal software applications (intranet)- UX user testing/ user groups (Google Website Optimizer, Analytics, Adobe Test & Target)- User Flows, Prototyping, Wireframing (Expressions, Axure)- Use of Adobe Marketing Cloud (Digital Analytics, Social Media Marketing)- Heavy use of HTML / CSS2 / .net 4.0 / IIS6 / Vb.net / JQuery / Ajax / Infragistics / Entity Spaces / TFS / SQL- Coordinate the execution of marketing tactics including trade shows, customer seminars, white papers, web content, customer presentations, customer proposals, and vertical marketing communications- Design Trade Show artwork for OTC, KBIS, MRO, FARNBOUROUGH, MIDAS shows- Set up Trade Show Booths, Electricity, Transportation, Bookings- Design and implement company ads in Magazines – Modern Metals, Metal Center News, Production Machining- SEO to expand our products to a global market through keywords, paid search, organic listing and web marketing- Monitor performance of the website through sales analysis, web marketing reports and tracking services- Track all internet inquiries from initial contact to the point of customer conversion- Meet with sales team on a monthly basis to review revenues, sales points, strategies, forecasts- Track and benchmark top competitors- technology, product portfolio, pricing and marketing/sell strategies- Organize Open House events in Houston and Lorain, OH with media and local community

- Design Business Cards, Letterheads, Envelopes, Brochures, Posters, Postcards, Wedding Invitations, T-Shirts,Signs, Banners, Notepads, Magazines, Labels for regular and high-end clients such as MD Anderson, University Of Houston, IBC, Community Coffee, Terry Foundation, etc.- Create Logos for Businesses- Create Websites for Businesses- Consult for Marketing Ideas with companies- Conduct Web Marketing Seminars

- Design, Develop and Maintain Company Website to promote product lines- Migrate all Catalogs into Electronic Documents for Trade Shows such as PDF’s and CD’s- Creatively design booth for Trade Shows – Gem& Jewelry Show, International Quilt Market, CHA show- Set-up Studio shoot and Photograph all products- Design Marketing Presentations for chains such as Wal-Mart, Garden Ridge, Michaels to target the craft audience- Handle and Manage million dollar accounts for Wal-Mart, Garden Ridge, Michaels- Network Company Computers- Input Purchase Orders, Data Entry- Shipping/Receiving of Products to Export- Maintain inventory of Company’s Products- Manage Workgroups of up to 10 people- Create Training Seminars teaching Computer Programs (Word, PowerPoint, Excel, Access)- Develop retail plan for our local store and manage sales strategies which led to ROI of 400%

B.A, Computer Science

Education record