Senior Marketing Specialist
Current▪ Write copy for websites, landing pages, social media and video scripts.▪ Social media management (Facebook, Instagram & LinkedIn):▪ Create a calendar of organic content to be posted on the client’s social media feeds to increase brand awareness, engage with their audience, and grow their online presence. This includes creating the copy and drafting the creative materials for the design team.▪ Maintain communications with clients to amplify their company’s achievements, milestones and events organically on social media as they take place.▪ Grow their profile following base both organically and through post boostings, setting different goals based on the client’s needs.▪ Paid advertising (Google Ads, Meta Ads and LinkedIn Ads): ▪ Develop end-to-end marketing campaign strategies for paid advertising based on each client’s business goals. I am in charge of studying competitors, creating audiences and sales funnels, copywriting, and developing the creative assets that will be used in each step throughout the campaigns: images, videos, and landing pages. ▪ Oversee the design process for creating images for digital advertising, brand awareness videos, promotional videos, and video animations.▪ Developing the layout, including imagery and copywriting, for the landing pages that will be used in advertising campaigns. ▪ Execute and oversee the marketing strategies approved by clients, optimizing when necessary to improve performance and lower costs.▪ Organize photo shoots at various locations, providing the content photographers need to capture and guidelines on how to do it.▪ Foster and maintain relationships with new and ongoing clients across the United States and Australia and become the communication link between them and the company.
