- Orchestrated comprehensive user research for Ramapo College's Penny Coleman webpage, conducting 10+ in-depth interviews. Delivered forward-thinking recommendations based on insights. Successfully met client expectations, leading to a return collaboration for the upcoming semester.

- Led cross-functional collaboration with engineers to revamp three U of M’s websites, reinforcing and refreshing brand identity. The LAE redesign increased engaged sessions by 79%, users by 83.4%, and events per session by 49.2%. - Designed and formatted newsletters using CSS to enhance visual appeal and readability, increasing the click-through rate by 23%.

- Developed and presented design solutions that played a pivotal role in securing $170K in investor funding for a child education startup. - Executed user research and competitive analysis for Affirmative, a healthcare tech start up, creating wireframes and user flow charts that visualized data and supported the development of presentation slides, leading to first-place victories in the Michigan +Tech Innovation Jam (out of 110 participants) and the Michigan Business Challenge- social impact track (out of 100 teams,) boosting credibility and securing a total funding of $20,000.- Digital artwork The Cabinet recognized in 2022 Stamps Undergraduate-juried Exhibition and featured in 2023 Stamps Student Artwork Calendar.- Designed 59-card deck for University of Michigan graduate student project, organizing and generating media assets and guidelines in support of DEI integration for educators

- Restructured deployed project module, reducing the time needed to access key features by 67%.- Lead UX design for a predictive AI business model, expected to enhance product usage.- Designed a user onboarding process, reducing customer support requests and lower operational costs.

- Designed 20+ compelling graphics for marketing activations, leading to the successful opening of 250+ new accounts.- Improved content engagement by redesigning the financial wellness brochure, and optimizing readability and user experience based on feedback.

- Led creative team in conjunction with the marketing team in executing Graduation Commemorative Ad campaign in coordination with the marketing team, generating >$55,000 in revenue over a one-month period.- Generates media kits, improving ad sales accessibility by > 60%, measured by the amount of time saved.

Generated branding and media assets for clothing retail client, supporting student body outreach initiatives through collaborations with leading on-campus fashion publications and hiring student models for social media content creation, leading to >90% increase in social media engagement and client’s return for new semester project

- Conceptualized an engaging coloring sheet design for the downtown area during the Ann Arbor Art Fair, seamlessly integrating brand guidelines, local landmarks, and personal illustrative style to strengthen community presence and drive a 30% increase in visitor participation.- Proposed and designed an illustrated children’s board game for the Detroit Lions’ Cub Club, enhancing consumer engagement and earning the Graphic Media Alliance Print Excellence Bronze Award.