Irène Dumas Email & Phone Number

Zurich, Switzerland

Zurich, Switzerland

Responsibilities:- Strategic development and scaling of two digital marketplaces (www.renovero.ch & www.anbieter-vergleich.ch) with full revenue and EBIT responsibility - Leadership of 15+ team members incl. management of external software development partners (partly nearshoring)- Member of the Leadership Circle

St.Gallen Area, Switzerland

Responsibilities:- Leadership of the brand and communications strategy for the brands 'MINOR' and 'MUNZ' with full sales revenue and EBIT responsibility- Responsible for the operations and the long-term strategy development of the chocolate experience world 'MAESTRANI'S CHOCOLARIUM'- Member of the Maestrani Schweizer Schokoladen AG Executive Board

Schweiz

Responsibilities: - Strategy development and set-up of a new business unit with the chocolate experience world 'MAESTRANI's CHOCOLARIUM' with full sales revenue and EBIT responsibility - Development and implementation of inter-divisional new business digital projects such as an e-commerce platform and a mass customization strategy- Evaluation of various business development opportunities

Großraum New York City Und Umgebung

Responsibilities:- Leading all communications activities- Developed and executed the social media strategy- Member of the board

Großraum New York City Und Umgebung

Responsibilities:- Built and developed a long-term fundraising strategy- Leading the fundraising team

Wallisellen, Switzerland

Responsibilities:- Full responsibility for the development and implementation of the in-store and online marketing account strategies for all Microsoft consumer brands (Windows, Office, Surface, Xbox) at the retail partners- Built, developed, and led the field workforce team (covering the retail stores all over Switzerland) including responsibility for project monitoring, results analysis, and tracking- Leading the channel marketing team

Wallisellen, Switzerland

Responsibilities:- Responsible for the launch of Office 365 Home (new consumer subscription model) into the Swiss market- Developed and executed communications strategies and advertising campaigns together with the Microsoft retail- and distribution partners

Wallisellen, Switzerland

Responsibilities:- Led the launch of Internet Explorer 9 into the Swiss market and full responsibility for all related online campaigns and promotions - Developed and executed the strategy for all marketing and communication activities for a local brand experience project with a strong focus on online partner business development

Zug, Switzerland

Responsibilities:- Responsible for the brand and communications strategy for the category “Snacks” (brands like Nutella, Kinder Schokolade, Kinder Milchschnitte, Kinder Bueno and Tic Tac) in the Swiss market - Full marketing budget ownership for all marketing and communication activities for these brands (TV-, online- and print media-planning, sponsoring)- Leading a team of 2 junior product managers

Lenzburg, Switzerland

Responsible for various product launches into the Swiss retail and foodservice markets

Strategies For Leadership Program

Business Sustainability Management (Online Program)

Cas - Certificate Of Advanced Studies In Strategic Communications, Communication, General

Master Of Business Administration (M.B.A.), Marketing, Lic.Oec.Hsg

- Graduate school of Business Economics, Law and Social Sciences - Studies in Business Administration with a focus on Marketing - Exchange.

Photography

Education Program at the International Center of Photography (ICP), New York City