Led Blaster Holdings automotive performance chemical brand portfolio to including: B'laster, Gunk, AC Avalanche, Liquid Wrench, Titeseal and Motor Honey- Cross-functional integrator of M&A ensuring business, marketing, sales and product strategy drove profitable growth. - Leveraged consumer insights and marketplace IRI analytics to make data-driven decisions, define unique selling propositions and create digital content to gain market share. - Launched awareness-building campaigns including NASCAR and influencer partnerships to reach key demographics.

Led a team dedicated to strategy, innovative product development & channel activation for Club, Value and Ecommerce

- Lead ideation to commercialization teams to develop the DiGiorno, California Pizza Kitchen, Tombstone and Jack's pizza brands portfolio- Explore actionable key consumer, culinary & marketplace trends to design roadmaps for Nestle brands

- Marketing manager for Loctite brand construction adhesives and sealants- Lead a cross-functional team responsible for product development, graphics, forecasts, manufacturing accuracies and other continuous improvement efforts that effectively streamline operations and contain costs at internal and external facilities.- Proactively analyze the market and develop strategies to grow profitable sales and market share. - Support sales efforts, in-store branding and training initiatives at customers including Lowe’s and Home Depot.

- Managed the Duck brand Easy Liner shelf liner category; 300 skus, 12 product categories. - Developed performance-enhancing initiatives including new product introductions, line extensions and promotional programs. - Led the development of a vertical repackaging project that grew Lowe’s sales double digits versus previous year. The customer credited the project as a great example of using new, operationally-efficient merchandising to drive sales during their annual supplier summit. - Conducted category line reviews at key customers including Walmart and Lowe’s securing additional product placement on an annual basis.- Full P&L responsibility, proactive category performance tracking and discontinuation of items not meeting P&L goals. - Coordinated a cross-functional team throughout the entire product lifecycle and various project management activities.

- Executed strategic marketing initiatives for the Duck brand Easy Liner shelf liner category; co-developed products and promotional programs that facilitated category growth. - Responsible for the accuracy and organization of new product and promotional financial statements, production details and timelines.- Developed customer-specific POP, packaging and exclusive promotions for Walmart and Lowe’s; coordinated all phases of execution with a cross-functional team.- Assisted in the planning and development of category reviews, customer presentations and strategic marketing programs.

- Developed internal and external communications tools; managed internet, public relations and corporate publications; served as creative copywriter for all Creative Services and Communications materials.- Managed website content, creative development, interactive features and on-line subscriber database. - Directed public relations initiatives for the Smackers and Bonne Bell brands, wrote press releases and educated media contacts to ensure that all new product launches received prominent placement in key media publications.- Served as senior copywriter and editor for all Creative Services and Communications department materials.

- Served as creative copywriter for all Bonne Bell brands; coordinated internet and public relations initiatives; assisted in traffic management and process development within the Creative Services department.- Composed and proofed the copy for Creative Services materials: Smackers and Bonne Bell brand product packaging, promotional displays, in-store graphics, sales-force materials, advertising, press releases and internet. - Worked closely with Marketing and New Product Development to strategically position new product, line extension and promotional vehicle launches.- Coordinated the redesign of the website including content, interactive features and promotional programs. - Directed press kit creation for new product launches and wrote press releases that increased brand visibility and product placement in key target market publications.

- Assisted in all facets of brand management for the Bonne Bell teen cosmetic line; 150 skus, 30 product categories.- Assisted in the development of products and promotional programs within the brand.- Organized P&L reports, coding and specification sheets, forecasting needs, production details and timelines.- Identified purchasing trends and retail opportunities through the analysis of IRI, focus group and trend data.- Created and lead the development of a structured public relations program to support the corporate promotional calendar.