Owner of a boutique womxn-led full service creative agency that specializes in people communications, creative campaigns, brand messaging and creative, marketing collateral, social justice, content strategies for the social good. Our favorite flavor of ice cream is storytelling. As the Campaign Director, I am both brand and communications strategist and work with my partner on wildly innovative and beautiful concept-driven designs for people, businesses, orgs that need and deserve it. I am also the lead copywriter (in-house idea machine, tagline producer, chant master, content bruja). We hope to elevate brand identities and the storytelling prowess of our favorite non-profits/ do-gooders on the planet.Current client roster include: Stop AAPI Hate, Amdoc POV, POLICYLINK, Center for Asian American Media, 826 NYC, SOMA Pilipinas, MATATU, Fillmore Jazz Heritage District, SFJAZZ, YR.Media, Ford Foundation, SF Symphony, Stanford IDA, Asian Americans for Civil Rights and Equality (AACRE), CUESA / San Francisco Ferry Plaza Farmers Market, Center for Environmental Health, Agricultural Institute of Marin (AIM), Arts Engine's 12th Annual Media that Matters Film Festival (NY), California Historical Society, Oakland Music Festival, Mestiza SF, UCSF.

Word Slanger: special word weapons and tactics. Storytelling strategist and creative problem solver meets brand makeover artist and idea hatcher. Give me a product description, word limit, picture, mission, flavor, or scent -- I'll spin you a story so golden. Other fun stuff include naming, site copy, headlines and tags, social posts, ads, haikus, witty comebacks, love letters, fortune cookie fortunes, books I'll never finish writing -- just to name a few. Clients: Orbis International, SFJAZZ, Treat. Co, #Climate.org, Tried + True Co., Earth Baby, Divisadero, #Climate, Guide Dogs for the Blind, WHISK, Aplat, Intersection for the Arts, Tarragon, Seventh Generation, Progressive Insurance, Chinese for Affirmative Action, MATATU.Agencies: Allison + Partners, The Engine is Red, Bloom Studio, The Creative Group, Creative Circle.

Within Performing Arts and Social Justice, Dance Department: Course design, Hip Hop Culture and Dance focusing on the study of music, dance, visual art, and lifestyle as an expression of resistance and the roots of a culture informed by the socio-economic-political struggle of urban poor communities in NYC. In Yuchengco Philippine Studies Department: Courses taught include Knowledge Activism, Philippine History 1900- Present, Barrio Fiesta: Critical Cultural Production with a foci on social history and justice, food and folklore, diaspora, performance, critical cultural theory.

Asian American Popular Culture and Performance Pedagogy: Developed critical and cultural theories on Asian American community formation and political agency. Execute collegiate level lesson plans incorporating an interactive, kinesthetic lecture and activities. Promote Paulo Friere’s Pedagogy of the Oppressed in classroom structure, learning experience and engagement. Inspire students to approach knowledge output in multi/interdisciplinary and multi media creative presentation. Integrate community leaders, artists, and activists as guest lecturers in curriculum.

In-house holder of brand strategy and development, messaging, marketing & outreach, identity system,print collateral, style guide development and in-house produced advertising. Social Media Campaign and and Online marketing: Develop and manage branded content day-to-day on all online channels, developed editorial calendar and content strategy. Copywriter: Led concept driven campaigns, short & long copy, marketing decks for email, web, social. Support all other related internal and external communications (i.e. presentation, marketing tools, press releases, etc.). Events management & designed experiential touchpoints as expressions of organizational brand.[FB] facebook.com/intersectionforthearts [TWITTER] @intersection_sf[WEB] theintersection.org

Underground is a creative agency dedicated to positive social change. By partnering with non-profits, foundations and public service organizations, we help them tell their stories and inspire action through innovative strategy, provocative advertising and compelling design.Designed and managed communications and campaign strategies, leading a small scale full service creative agency, serving only non-profits, foundations, socially responsible businesses locally and nationally.Managed and led multiple accounts in brand identity, messaging, campaign development, coalition and movement building, fundraising, events promotion, and new business development. Clients included: Intersections International, StopWaste.Org, EarthJustice, San Francisco Public Utilities Commission, La Raza, Labor and Occupational Health Program of UC Berkeley, California Immigrant Rights and Policy Center, Union of Concerned Scientists, and the Center for Asian American Media.Producer of outdoor, print, digital creative as well as developed content and management of social media campaigns and strategies.

Series of Four Conceptual Group Art Exhibitions:"All Day I Dream About Summer Group Show" Adidas Concept Store, Haight Street"Dots and Dashes" ShoeBiz Dino Store, Haight Street "Solo Show feat Wendy MacNaughton" ShoeBiz Dino Store, Haight Street"The Distance Between Group Show" ShoeBiz Valencia, Mission• Curated and conceptualized urban/ graf/ visual street artists, graphic designers, textile artists for Adidas ShoeBiz, Inc. art show, each were fundraisers for organziations like YouthInPoverty.com.• Executed creative communications campaign for PR/Marketing of Show and opening night. Included setting up social media/networking tools: twitter, facebook. • Designed print and electronic flyer, wrote press release, assembled press kits, cost sheets, signage, and purchase protocols. • Drafted contracts between art venue and artists, disseminated and managed.

Project administration for the Creative Capacity Fund, a collaborative funding initiative of the Center for Cultural Innovation and multiple California Arts funders that is designed to strengthen the work of artists and arts administrators by providing them with access to a wide range of professional development and peer learning opportunities in California, and nationally.The Center for Cultural Innovation (CCI) was launched in 2001 to promote knowledge sharing, networking and financial independence for individual artists and creative entrepreneurs by providing business training, grants and loans, and incubating innovative projects that create new program knowledge, tools and practices for artists in the field.

Managed $150K budget for Education program for in and after school placing master teaching artists in schools, subcontractors in specified ethnic specific performing arts enrichment, and public shows for students & families.Developed critical performance pedagogy and train Master Teaching Artists in Residency. Establish measurements for assessments including State of California Visual And Performing Arts (VAPA) standards. Supported curriculum development for Teaching Artists as well as provide resources and professional development. Managed contracts between Master teachers and the SFUSD or community based organizations providing quality arts enrichment programming in performing arts.

Managed DCYF funded Arts Ed Collective “Culture Core”- developing ethnic and cultural arts curriculum for K-8 Filipino youth at Longfellow Elementary, Bessie Carmichael Elementary, and Filipino Community Center.Wrote grants for arts programming (i.e. National Endowment of the Arts, San Francisco Art Commission, Grants for the Arts, Zellerbach Foundation, SF Foundation, Rockefeller, etc.) Produced Annual Holiday Lantern Parade and Festival in Yerba Buena Gardens of over 800 participants and 2500 attendees from event logistics, public relations, volunteer coordination, and stage management.Curatorial for post modern performance project and production and PR support for artistic season.