After my experience in customer management at the sales level, I found additional interest in project management. I like being able to interact with multiple departments and organize the project phases up to the final result. The sensitivity I developed in my role as sales helped me to understand and better define the needs of the project stakeholders.
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Country Launcher Italy Sales LeadOptoMadrid, Es -
Sales & Business DevelopmentEcofiltro Europe May 2023 - Present-Market research and Strategy development considering the cultural adaptation and the identification of the ICP-Establish partnerships with distributors, retailers, local sales channels, dropshipping-Sales planning and goals -
B2B Senior SalesColvin Jan 2022 - Apr 2023-Managed the full sales cycle (from acquisition to retention)-Implemented A/B strategies resulting in more conversion by customers-Collaborated with cross-functional teams (supply-logistic-sales)to identify new features aiming to findgreat solutions for clients-Identified new business opportunities -
Digital Sales&Marketing ManagerSailogy Mar 2020 - Dec 2021MilanoI am responsible for the organization of digital activities on a global level and I deal with the definition of project priorities and resource work planning. I interact with different departments such as sales, marketing and product. Specifically, I manage the following Marketing activities: - website: updating of banners on the site, management of translations for the content of the same and optimization of the customer experience on the site through the Insider platform. - media: Facebook ADV organization, Display campaigns and printed advertising material. - Projects: I collect the needs of project partners and new affiliates by following the creation of dedicated pages. I work on internal company projects following the different phases.Sales Activities:-Develop existing customer portfolio -Exceeded personal sales targets-Handled the full sales cycle -
Sales Team LeaderSailogy Mar 2019 - Mar 2020MilanoAs a sales team leader: - I define the monthly objectives to be achieved and the best strategies to ensure that the team achieves the intended results. - I encourage the team to share both their best selling techniques and any problems encountered during the negotiation, thus creating an environment open to dialogue. - I monitor the performance of the team -
Sales Specialist (Italy&Spain)Sailogy Aug 2017 - Mar 2019MilanoAs a Sales specialist: - I manage the Italian and Spanish customers when they enter the sales funnel until the closing of the sale. -I listen to the needs and requirements of the client, proposing ad hoc offers, which can convert in the short term. -I frequently perform market analysis to know what competitors are doing in terms of price differences and promotions. -
Account ManagerNautal Nov 2016 - Jul 2017Barcelona Area, Spain-Operating as the lead point of contact for any and all matters specific to your customers-Building and maintaining strong, long-lasting customer relationships-Ensure the timely and successful delivery of our solutions according to customer needs and objectives-Develop new business with existing clients and/or identify areas of improvement to exceed sales quotas-Managing a portfolio of accounts to achieve long-term success-Developing positive relationships and handling customers’ needs-Generating new sales using existing and potential customer networks-Resolve conflicts and provide solutions to customers in a timely manner-Employ marketing analytics techniques to gather important data (social media, web analytics, rankings etc.)-Prepare and deliver promotional presentations-Compose and post online content on the company’s website and social media accounts
Irene Fontana Education Details
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Blended Program: Project Management -
Relazioni Internazionali Comparate (Europa- Asia Orientale) -
Overseas -
Foreign Languages And Literatures, General -
Erasmus
Frequently Asked Questions about Irene Fontana
What company does Irene Fontana work for?
Irene Fontana works for Opto
What is Irene Fontana's role at the current company?
Irene Fontana's current role is Country Launcher Italy Sales Lead.
What schools did Irene Fontana attend?
Irene Fontana attended Sda Bocconi, Università Ca' Foscari Venezia, Peking University, Università Cattolica Del Sacro Cuore, Universidad De Sevilla.
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Irene Fontana
Greater Genoa Metropolitan Area1rina.org -
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Irene Fontana
Administration And Finance Director Presso Aces Global Quality Services S.P.AGreater Bergamo Metropolitan Area -
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