Irene Kim Email & Phone Number

Minneapolis, Minnesota, United States

• Audited e-market share performance for brands such as La-Z-Boy to identify and implement key terms that increased search volume by 30% and CTR efficiency by 15%
• Presented weekly strategic recommendations that analyzed KPI metrics for 3 clients to optimize e-commerce performance
• Spearheaded automation of La-Z-Boy marketing campaign restructure to optimize promo period performance using Search Engine Optimization (SEO) and google search analytics
• Improved online market presence in telehealth for UHOne by collaborating across 4 teams to align priorities and complete full monthly market analyses that uncovered key areas of opportunity

Minneapolis, Minnesota, United States

• Implemented strategic marketing initiatives and increased cost-savings by 15% MoM by developing Tableau dashboards identifying key drivers of market share declines and business opportunities to senior leadership
• Redesigned and built out 50+ webpages and resource pages for brand restructure that led to 10% increase in organic site traffic MoM and 20% increase in site readability.
• Minimized data entry by automating email marketing campaigns using Adobe Marketo to target customized customer profiles, recording 80% open rates

Minneapolis, Minnesota, United States

• Implementation of new diversity initiatives to initiate expansion of partnered student groups by 30% and providing a safe space for 500+ collegiate students
• Centralize vision of 11 board members to further mission to spread Korean culture and build community while promoting diversity and inclusion in the wider APIDA and BIPOC communities

Minneapolis, Minnesota, United States

• Promote diversity and inclusion within the UMN community by partnering with five student organizations to execute eight major collaborative events and hosting over 200 attendees
• Coordinate media development and release of annual event recording 600+ attendees by recruiting and directing 11 members across three committees to showcase multifaceted aspects of Korean culture

Greater Minneapolis-St. Paul Area

• Increase social media presence within community by 70% on various platforms including Facebook, Instagram, and Youtube, by providing regular and cultural content
• Exceed previous event turnout rates by 40% by promoting through unique content creation and graphic design to target larger audiences

Minneapolis, Minnesota, United States

• Process and fulfill over 100 online orders and returns per hour to efficiently meet customer needs during rush order procedures
• Streamlined order processing during peak business months in Q1 and Q3 by implementing new rush procedures, reducing fulfillment times by 30%
• Provide excellent customer service and troubleshooting by engaging with and assisting customers using Visual Ratex software on a daily basis

Minneapolis, Minnesota, United States

• Design one-on-one learning plans for 10 students in underprivileged high schools by attending educational workshops and compiling accredited research sources, resulting in 3 students advancing into higher programs
• Build relationships with students by communicating up to five times a week to ensure learning environment needs are met and both students and parents are well-informed of learning programming

Shoreview, Minnesota, United States

• Advocated for over 20 guests per shift by resolving customer concerns and negative experiences to facilitate a welcoming shopping experience for customers
• Supported team in maintaining store position within top eight locations across Minnesota by ensuring excellent presentation and replenishment of inventory on an hourly basis

Bachelor'S Degree, Marketing, Psychology, Business Analytics Minor

Activities and Societies: Korean Student Association | Covenant Life Church | Business Association of Multicultural Students

High School Diploma