Irene Knight Email & Phone Number

Toronto, Ontario, Canada

Responsible for external and internal communications strategies, supporting Marketing, Communications, Membership and key initiatives supporting the Ontario Science Centre's mission to inspire passion for the human adventure of discovery.

Niagara Falls, Ontario, Canada

Mississauga, Ontario, Canada

Managed complex local and international programs from concept to execution to deliver strategic results for the agency’s FP500 clients across a variety of business sectors• Client leadership role ensured organizational goals and program objectives were met and recommended best practices for project execution• Conducted weekly briefings to present recommendations, capture feedback and align project progress• Developed post project analysis and shared lessons documents

Toronto, Canada Area

Created and implemented strategies to generate publicity in Canada and the United States bordering Ontario to promote Toronto as a must-see tourist destination working with travel, lifestyle, trade, niche, digital media and influencers.・ Exceeded goals for engagement and earned media through building excellent relationships with media, partners and members, pitching, itinerary development, escorting media visits / group press tours, planning media events, attending conferences and media missions

Toronto, On

Managed marketing communications and sales strategies including proactive sales, advertising, events and community partnership building. Primary liaison with hospital nursing and social work teams

Toronto, Ontario, Canada

Provide project-based marketing communications and project management services・Created internal and external crisis response communications for a digitized business continuity system (used by Niagara Health System) ・Developed media relations and crisis communications training modules

Toronto, Canada Area

Managed operational / external marketing communications strategy, event planning and execution, issues management, media relations, CSR and digital content for federally owned and operated CN Tower (attractions, dining and corporate events)• Created and executed dynamic operational / external communications plans to promote engagement, alignment with the organization’s goals and support change management. Transformation project experiences include EdgeWalk international launch, architectural structure lighting, CN Tower base expansion redevelopment, organizational restructuring (3) following changes in management, rebranding• Successfully planned and implemented local and international events for 20-5,000+. Planned and implemented all aspects of themed annual Season Launch events and quarterly Town Halls for 600 staff and stakeholders• Communications strategy to launch EdgeWalk attraction generated Guinness World Record, 300+ international media inquiries, global media coverage, 150+ journalist visits, feature stories in all major national and local print, broadcast, digital and niche media• Led development and implementation of equitable policies and digital processes for requests for structural lighting, image use, media visits and donation requests• Proactively fostered relationships and collaborations on communications strategies with Destination Toronto, Destination Ontario and Destination Canada• Managed proactive and reactive media relations, operational / external communications to mitigate reputational risk during 9/11, SARS, union contract negotiations and many other issues. My performance earned personal accolades and financial recognition• Proactively generated significant global publicity. 400+ media projects annually included Amazing Race, America’s Next Top Model, Discovery Channel, Drake’s Headlines music video• Led cross-functional teams, and mentoring coordinators and interns to build enthusiasm and loyalty

Toronto, Canada Area

Responsible for sales and event management for domestic and international group events held at the CN Tower’s unique venues, for 20-2000 attendees. Position evolved to focus on communications and promotional events

Certificate, Public Relations

Certificate, Social Media Marketing

Pmp Training

Indigenous Canada

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