Irene Levy Baker Email & Phone Number

Greater Philadelphia Area

I specialize in public relations in the restaurant and hospitality industries. I have long-term relationships with a small, hand-selected group of businesses. I have worked one-on-one with many of my clients for more than 10 years. Nothing at Spotlight Public Relations is ever delegated to a junior-level person -- I handle all work personally. I have proven experience in media relations, website maintenance and blogging, social networking, e-mail newsletters, packaging, and other types of promotion.

Greater Philadelphia Area

100 Things To Do In Philadelphia Before You Die - Includes tried-and-true attractions and little known gems. Ideal for tourists, transplants and long-time Philadelphians. Published by ReedyPress in 2016. 2nd Edition published 2020. www.100ThingsToDoInPhiladelphia.comUnique Eats & Eateries of Philadelphia - Tells the sweet & spicy stories behind 90 not-to-be-missed Philadelphia restaurants plus tips on how to get reservations at the city's trendiest restaurants and into secret speakeasies. Find the most sinful desserts, where senior citizens dine with college seniors, where to taste goat and spot celebs. Published by Reedy Press in 2018. www.100ThingsToDoInPhiladelphia.com

Generated more than 150 thousand media impressions for the first environmentally smart hotel in the continental U.S. and its four restaurants. In first six months, placed articles in more than 350 publications including USA Today and Gourmet and was cited for highest number of media impressions among more than 700 Starwood Hotels & Resorts properties. Also developed special events, press trips, newsletters and brochures.

Persuaded local, national and international media to cover Philadelphia attractions, events and conventions by developing background material, writing media kits, creating individual and group itineraries, nurturing relationships and designing tailored story angles and pitches. Handled media relations for the city’s successful bid to attract the Republican National Convention. Orchestrated media relations for citywide music festivals. Conceived and developed Philadelphia food marketing niche, including press kit, newsletter, hotline, press trips and internet newsletter.

Developed strategic communications plans for national and regional accounts. Specialized in national media relations campaigns for consumer accounts. Supervised associates and trainees. Responsible for new business development and agency promotion.

Developed a franchise sales plan for an Inc. 500 franchiser, including media relations, advertising, tradeshow participation and coordination of collateral materials. Supervised account executives in planning programs, entertainment and promotion for a national convention.

Developed and implemented annual communications plans for national and regional accounts. Managed ongoing consumer and trade media relations programs. Researched and wrote news releases, feature stories, newsletters, brochures and technical articles.