Irene Loat Email & Phone Number

Glasgow, Gb

Glasgow, Gb

Venezia, It

Venezia, It

In less then 3 years, MARKETERs Club has gained more than 350 members and 50 alumni.My experience in MARKETERs:2013/2014 as Communication manager:- Developed and implemented communication strategies and information programs- Created content for the organizations and annual report- Managed internal communications, including production and management of electronic newsletters - Wrote and edited periodicals and web content- Planned and publicized events- Wrote and developed media kits for all our media partners and possible stakeholders- Developed a brand identity, including a distinctive graphic style and tone, for all company communications.2014/2015 as President:- Prepared annual strategy and set objectives- Team management - Crisis management - Prepared briefings for shareholder meetings. - Developed a brand identity, and an annual developing plan- Events organization and planning. Sono membro del MARKETERs Club, un gruppo di studenti appassionati di marketing e management, che organizza dei momenti di discussione e dibattito su temi attuali relativi a marketing, innovazione e, più in generale, business. Dopo essere stata responsabile dell'area comunicazione nell'anno associativo 2013/2014, periodo durante il quale mi sono occupata della strategia, della pianificazione e della gestione dei social network, sono attualmente Presidente di MARKETERs Club Venezia.

Leeds, West Yorkshire, Gb

- Managing full P&L, including planning, forecasting, promotional strategy and driving profitable category growth across Amazon (Fresh & Core), Ocado and quick commerce players for Frozen pizza & Ambient cake categories- Responsible for JBP negotiation- Cross functional work to develop and improve online content strategy to ensure our brands are represented in line with brand guidelines, while enhancing the shopper journey and maximising discoverability to optimise retailers digital shelf.

Leeds, West Yorkshire, Gb

- Managing full P&L, including planning, forecasting, promotional strategy and driving profitable category growth across Amazon (Fresh & Core), Ocado and quick commerce players for Frozen pizza & Ambient cake categories- Responsible for JBP negotiation- Cross functional work to develop and improve online content strategy to ensure our brands are represented in line with brand guidelines, while enhancing the shopper journey and maximising discoverability to optimise retailers digital shelf.

Cumbernauld, Scotland, Gb

A.G. BARR p.l.c. is a UK soft drinks business focused on growth. We offer a diverse portfolio of great tasting and well-loved brands, such as the iconic IRN-BRU, RUBICON and STRATHMORE. Key responsibilities: - Key support for the growth and development of pureplay Amazon and Ocado. - Management of day to day activities on the accounts (sales order tracking, delivery issue resolution, management of EPOS customer data sets and data integrity, updates of content)- Sales analysis (track accounts growth against KPIs, promotions efficiencies, customers contribution, JBP analysis, budget forecast)- Cross Functional work with marketing and category team to activate brands online in order to drive traffic and conversion of our products (e.i. Amazon Brand Store and A+ contents)- AMS campaigns - Promote, support and activate the online education of the wider business, starting from fixing the basic online for all our customers, both retailers and wholesalers (e.i. ASDA, Tesco, Morrisons, Sainsbury's, Bestway, Booker, Brakes, etc.)- Development of optimised hero images- Development of key insights on best in class online activation to share and support the wider business- Brandbank Account Manager - Management of relationship external platform providers (ex: Brandview)

Chiuppano, Vi, It

As a Global web & new media coordinator for GAS Jeans, an appareal firm which was founded in 1984, I took care of:• Co-ordination of all digital media strategies, contents and digital projects of GAS Jeans brand• Management of web and creative agencies to create and develop a co-ordinated digital strategy and identity, including day by day operations and communication (used Basecamp platform)• Supervision of the Social media strategy for Facebook (global page) and Instagram, including the strategy for company branches (India, Hungary, Japan and Spain) and support to the related contact persons• Wrote creative briefs for agencies, copywriters and photographers identifying key messages, company objectives, target groups and sales target• Co-ordination of the e-commerce content strategy, including the managing of the graphic designer and copywriting department to produce both graphic and written contents• Planning and co-ordination of the e-commerce, and stores newsletter, and gifts calendar • E-commerce special project: re-styling of the e-commerce site graphic layout and planning of a new content strategy (competitors benchmark and market trends analysis, assisted web designer with analysis, new ideas and problem solving, co-ordinated the web agencies to have the work done following internal deadlines and objectives)• Co-operated with e-commerce department in order to increase sales through digital marketing activities• Analysis with Google Analytics, monitored KPIs and shared objectives • Researched markets, studied competitors marketing and communication strategies and analysed sector trends• Contributed to and developed marketing plans and strategies, e.g. digital communication plan to launch a new product, digital marketing and communication section of the annual MarCom• Liaised and networked with a range of stakeholders

Chiuppano, Vi, It

As a digital strategist intern for GAS Jeans, an appareal firm which was founded in 1984, I take care of:- Social media strategy for Facebook (global page) and Instagram;- menaging the relationship between the firm and the its digital agency;- menaging social media strategy and editorial plan for our chapters in India, Russia, Hungary, Japan and Spain;- managing the visual merchadising plan for the web site - cooperating with offline media department in order to create an integrated media plan both online and offline.Doing this internship, I am learning how to: - menage the relationships between all the stakeholders, who cooperate to build and promote an integrated brand identity and image;- be flexible and have a problem solving attitude;- follow a budget.

Milano, Mi, It

As a sales promoter for Nokia Lumia I am improving:- Communication skills to induce costumers buying the product- Costumer relationship management - Problem solving - Merchandising activities

Wrote original articles for this online magazine.Ho scritto come contributor per Arsenale Creativo, un osservatorio di idee, nuovi trend e forme d'arte, di prodotti e di tendenze di lifestyle. Uno scorcio sul mondo contemporaneo e futuro.

During this internship, I:- Edited and revised all company contents to guarantee the highest quality of seo writing- Wrote original contents for the official company blog, as well as community blogs- Wrote newsletter marketing copy and presentation materials for special projects- Worked on site's seo - Prepared media plansStagista presso Mediacom Group SrL, agenzia di marketing e comunicazione, con mansioni di content creation, web writing, basi di SEO e social media planning

Working as a waitress I've improved:- Costumer relationship management- Team management - Problem solving - Time managementNell'estate 2009 ho lavorato come cameriera presso il bar-gelateria Eiscafè Riviera a Dachau, nei pressi di Monaco, in Germania. Questa esperienza è stata molto utile per imparare a essere indipendente e per sviluppare un buon grado di problem solving e pazienza.

Laurea Magistrale Lm, Marketing E Comunicazione

Marketing, Marketing

Laurea Triennale, Comunicazione

Diploma Di Istruzione Secondaria Di Secondo Grado, Liceo Linguistico