Irene Phung Email & Phone Number

• Execute and lead influencer marketing campaigns, including strategy, outreach, contract negotiations, content deliverables, and talent relations
• Proficient in utilizing CMS platforms, such as Salesforce, to streamline the creation, editing, and management of website content and email newsletters, ensuring a seamless and user-friendly digital experience.
• Provide strategic client recommendations with a social-first, trend-forward approach rooted in consumer insights and metrics for optimized engagement in dynamic markets
• Manage junior team members on social media strategy execution and campaign development through collaboration of in-house creative and strategic team

• Handled daily community management on clients’ social channels through engaging with UGCs and paid partner posts while maintaining the brand’s voice to cultivate a strong brand-consumer relationship
• Cultivated proficient and creative copywriting skills to craft engaging social media copy for both organic and paid content calendars across Instagram, Facebook, and Pinterest, as well as for SEO landing pages and.
• Collaborated with internal team to devise strategies for influencer campaigns and create personalized creative briefs for each partner to ensure brand messaging is integrated within paid content
• Managed influencer relationships and acts as a liaison between client and paid partner to ensure the production of high-quality social deliverables
• Sourced and coordinated creative influencer mailers for organic social coverage to ultimately drive brand awareness
• Tracked and recorded KPIs from both paid and organic campaigns to evaluate the effectiveness of current strategies and share key learnings to client in high-level performance recaps

New York, New York, United States

• Handled daily community management on clients' social channels through engaging with UGCs and paid partner posts while maintaining the brand's voice to cultivate a strong brand-consumer relationship
• Produced mood boards in influencer creative briefs for social campaigns across several accounts to serve as inspiration for content creators and guide them to ensure their content meets the brand’s expectations
• Assisted account teams with influencer concept and content quality check to ensure content includes strong brand messaging for social campaign to drive brand awareness and sales
• Supported internal teams with Surprise + Delight mailers by compiling lists of brand-friendly organic influencers to send gifting to
• Compiled influencer social media insights from both paid and organic campaigns to build high-level program recaps
• Submitted financial forms, including invoice and Amex, to facilitate payment for paid influencer partners

Boston, Massachusetts, United States

• Managed two account teams of four account executives by holding weekly meetings to delegate responsibilities and track team performance, while serving as a liaison between account teams and clients
• Acted as a resource to help develop social strategies and ensure both teams achieve their KPI goals

• Developed a relationship with local influencer Boston Moms through media outreach and organic gifting, and secured a holiday feature on their blog site
• Built brand credibility by formulating digital strategies, inclusive of monthly content calendars, content creation, product giveaways
• Created compelling content to boost social media activity across multiple channels, which increased post engagement on their Facebook page by 70%

Boston, Massachusetts, United States

• Developed and improved PR skills, such as social media marketing strategies, data analysis, influencer, and media pitches, and brand purpose, with the main focus of targeting the Gen Z audience through mentorships
• Collaborated with other externs and successfully pitched an engaging mock campaign for Pandora clients to drive brand awareness and sales during the prom season, specifically targeting Gen Z audience

Bachelor Of Science - Bs, Public Relations

Bachelor'S Degree, Communication And Media Studies