Designing new customer-focused modules on the SourseAI platform to support data-driven decision making across the customer lifecycle.

Providing technical leadership for Growth Scope, a powerful, single source, consumer-driven shopping, usage and attitude insights framework that informs strategic decisions in liquor marketing.

Independent data and analytics consultancy services.

A Qantas business, Red Planet is the data, marketing and analytics service at the core of Qantas Loyalty.I worked with external and internal clients to leverage Qantas and other data assets to support better business decisions, including:- Lead scoring models for insurance and finance- Digital advertising audience models across many industries, integrating signals from Qantas loyalty database, client datasets, and online behaviour- Loyalty program optimisation-… Show more A Qantas business, Red Planet is the data, marketing and analytics service at the core of Qantas Loyalty.I worked with external and internal clients to leverage Qantas and other data assets to support better business decisions, including:- Lead scoring models for insurance and finance- Digital advertising audience models across many industries, integrating signals from Qantas loyalty database, client datasets, and online behaviour- Loyalty program optimisation- Segmentation development & in-database tagging- Choice modelling for concept testing Show less

Certus's Information & Insights team specialise in the design and delivery of information and knowledge management solutions, enabling organisations to make tactical and strategic business decisions more effectively with information they trust. As Principal Data Scientist, I oversaw the development of advanced analytics solutions that leverage these data assets to reduce costs, mitigate risk, and increase customer value. My projects included:- Predictive asset maintenance… Show more Certus's Information & Insights team specialise in the design and delivery of information and knowledge management solutions, enabling organisations to make tactical and strategic business decisions more effectively with information they trust. As Principal Data Scientist, I oversaw the development of advanced analytics solutions that leverage these data assets to reduce costs, mitigate risk, and increase customer value. My projects included:- Predictive asset maintenance model development for a leading energy producer- Smart Homes (IoT) solutions for a government agency focused on tenant well-being- Data lineage, data quality and data governance consultancy to clients in both the banking and government sectors- MAC-address based geomarketing prototype for a major shopping center operator Show less

Brightstar are a world leader in B2B services for the wireless communications industry. I was brought in to assist on several high-impact projects across Device Management & Business Analytics:- Mobile handset pricing optimisation tool for a leading Australian telco- Data-driven go-to-market strategy for a leading Malaysian telco- Leverage billing + call data records to inform the iPhone 7 launch strategy- Longitudinal campaign analysis to improve mobile phone service… Show more Brightstar are a world leader in B2B services for the wireless communications industry. I was brought in to assist on several high-impact projects across Device Management & Business Analytics:- Mobile handset pricing optimisation tool for a leading Australian telco- Data-driven go-to-market strategy for a leading Malaysian telco- Leverage billing + call data records to inform the iPhone 7 launch strategy- Longitudinal campaign analysis to improve mobile phone service retention campaigns- Alternate credit scoring for prepaid device financing for a leading Malaysian telco Show less

Instructor in Analytics at the GA Melbourne campus. Achieved the highest student NPS on record at the time.

Supporting better marketing outcomes for my clients through a range of analytic solutions. From preliminary portfolio analyses through to operational strategy development and implementation, I help my clients make the transition to truly data-driven marketing.I mined large-scale transactional and loyalty databases in order to to support:- Enhanced understanding of the customer base- Tailored messages for measurably increased relevance and click through- Improved targeting… Show more Supporting better marketing outcomes for my clients through a range of analytic solutions. From preliminary portfolio analyses through to operational strategy development and implementation, I help my clients make the transition to truly data-driven marketing.I mined large-scale transactional and loyalty databases in order to to support:- Enhanced understanding of the customer base- Tailored messages for measurably increased relevance and click through- Improved targeting for lower CPA and more efficient allocation of budgets Show less

I was directly responsible for the development, project management, and delivery of advanced quantitative research and decision support for some of Australia's leading companies.As joint head of marketing science, I was also responsible for management of analysts and resource allocation across the ad hoc research program.

At the Ehrenberg-Bass Institute I delivered commercial research projects from the research design and proposal stage through to final reporting, with a joint focus on new business development and project management/research delivery. Included tracking and ad-hoc projects across private and govt. enterprises.

Initially employed in Survey Design & Development, I then moved to the Business Performance unit in a Project Lead capacity on various projects in the Information and Communications Technology program. My responsibilities included the design and execution of data collection, sample, editing and imputation specifications as well as the production of publication-standard reporting and media releases.