Senior Retail Marketing Manager
CurrentResponsible for developing and implementing comprehensive marketing strategies for insurance services.My role includes managing promotions, advertising campaigns, and in-store displays (12k postal office - 2.160 PuntoPosteCasa&Famiglia) analyzing market data, adapting strategies, and defining key performance indicators (KPIs) to evaluate the success of retail initiatives over time.I have gained good experience in using Artificial Intelligence tools, through which I analyze large amounts of data to identify trends, market segments, and opportunities, and make informed decisions as well as optimize marketing strategies.