IFEX is a nexus for free expression expertise contributed by over 100 member organizations, spanning 70 countries, and committed to collaboration and transformative advocacy.Current responsibilities include:• Propose and implement innovative advocacy communications and brand campaigns. • Manage IFEX presence in current and new platforms, and build IFEX’s brand awareness. • Design and implement external and internal long-term audience engagement plans. • Guide and manage… Show more IFEX is a nexus for free expression expertise contributed by over 100 member organizations, spanning 70 countries, and committed to collaboration and transformative advocacy.Current responsibilities include:• Propose and implement innovative advocacy communications and brand campaigns. • Manage IFEX presence in current and new platforms, and build IFEX’s brand awareness. • Design and implement external and internal long-term audience engagement plans. • Guide and manage IFEX’s overall messaging ensuring a consistent, compelling voice and alignment with IFEX’s brand key and organisational priorities, across a variety of communications assets. • Manage media relations, message creation (press releases, kits, etc), alignment, and delivery across regions and issues. Primary liaison between IFEX and news media. • Provide insights for the Communications Strategy, and ensure compliance with IFEX’s Social Media Guidelines and other related communications-related documents and update them as needed. • Provide support to the Communications and Advocacy team and Global Programmes Team during rapid response situations. Develop and implement policies and processes to ensure efficient and responsive public communication for these cases. • Work closely the Communications and Advocacy team and other teams to define workplan projects’ approach, scope and desired outcomes. • Oversee project management workflow of own projects – from concept to deliverables – ensuring they are to plan and on deadline, documenting success metrics, results and best practices. • Develop and manage assigned budgets. Show less

• Worked as freelance and contract reporter from Mexico, Spain and Canada

• Founded a boutique creative studio with a creative partner to assist clients in diverse industries with their branding, design and content projects.

As the head of the content / creative team at dcbel, I was in charge of:• Building, training and mentoring a team of content strategists, writers, editors, filmmakers and designers.• Crafting and deploying dcbel global content strategy.• Overseeing content production.• Crafting and deploying dcbel social media strategy.• Assisting with brand strategy and direction.• Leading audience research and analysis. • Leading dcbel creative studio, an agency-style service that… Show more As the head of the content / creative team at dcbel, I was in charge of:• Building, training and mentoring a team of content strategists, writers, editors, filmmakers and designers.• Crafting and deploying dcbel global content strategy.• Overseeing content production.• Crafting and deploying dcbel social media strategy.• Assisting with brand strategy and direction.• Leading audience research and analysis. • Leading dcbel creative studio, an agency-style service that offers copywriting, design and content strategy support to other departments. Show less

• Recruited to assist the marketing team with the launch of a new website as their head of content.• Helped craft content and materials for dcbel CES installation.• Accepted a full time role after the great experience of working with dcbel for 2 months.

Reporting to the VP of Marketing, my mandate was to devise and execute Nakisa's end-to-end global content strategy, and oversee content production.• Built the foundations of the content studio (agency style) to produce content in English, French, Spanish and German.• Hired talent (art director, motion designer copywriters, editors, translators).• Created a content-first strategy for the marketing department.• Put in place workflows and processes for the creation of high-quality… Show more Reporting to the VP of Marketing, my mandate was to devise and execute Nakisa's end-to-end global content strategy, and oversee content production.• Built the foundations of the content studio (agency style) to produce content in English, French, Spanish and German.• Hired talent (art director, motion designer copywriters, editors, translators).• Created a content-first strategy for the marketing department.• Put in place workflows and processes for the creation of high-quality content, and identified the tools required to succeed.• Managed PR.• Led a branding refresh (still in progress) and the creation of highly valuable content.• Led the revamp of demand generation landing pages, with updated information architecture, UI and illustration style. These design changes resulted in a conversion increase of 600 percent. Show less

• Created department structure and roles, hired new members, managed and supervised them• Following company OKRs, created quarterly marketing strategies and campaigns• Planned, supervised and reviewed campaigns execution (lead gen, content and product marketing)• Led overhaul of CRM and Marketing platforms, processes and strategies (Salesforce and Pardot)• Created reporting system, tracked results, adjusted strategy based on results• Reported and worked with CEO and CTO

• Led and project managed website overhaul, including: creation of content strategy, external agency, artists and developers management, budget optimization• Led new branding launch• Built Keatext editorial guidelines in line with brand personality• Built and managed a rich editorial calendar to attract a qualified audience • Determined sources for content curation and repurposing• Planned and tested content distribution tactics, targeting relevant audiences• Coordinated… Show more • Led and project managed website overhaul, including: creation of content strategy, external agency, artists and developers management, budget optimization• Led new branding launch• Built Keatext editorial guidelines in line with brand personality• Built and managed a rich editorial calendar to attract a qualified audience • Determined sources for content curation and repurposing• Planned and tested content distribution tactics, targeting relevant audiences• Coordinated and managed designers, agencies and industry experts to produce relevant content • Provided feedback to other contributors and edited other writers’ content • Optimized content for search engines to achieve maximum long-term visibility for relevant keywords• Reported on content efficiency, and used data to optimize web content performance Show less

• Defined project deliverables from requirements, including technical specifications• Provided digital strategy for digital and content marketing projects and campaigns• Provided accurate costs and time estimates with internal and external resources• Reviewed deliverables and provided constructive feedback to team members• Monitored budget and planned for scope creep, budget overages, or efficiency issues• Managed and coordinated technical and creative teams in site and… Show more • Defined project deliverables from requirements, including technical specifications• Provided digital strategy for digital and content marketing projects and campaigns• Provided accurate costs and time estimates with internal and external resources• Reviewed deliverables and provided constructive feedback to team members• Monitored budget and planned for scope creep, budget overages, or efficiency issues• Managed and coordinated technical and creative teams in site and remotely • Drove implementation and ensured milestones and deadlines were met• Functioned as single point of contact for assigned client projects Show less

• Managed digital projects and marketing campaigns from definition to closure • Defined, planned, scheduled and controlled digital marketing project activities, applying creative and strategic thinking, technical and project management skills• Served as client interface on projects, clarifying strategic requirements, explaining complex ideas clearly, and managing expectations• Monitored budgets, established project plans and processes to avoid and/or resolve scope creep, budget… Show more • Managed digital projects and marketing campaigns from definition to closure • Defined, planned, scheduled and controlled digital marketing project activities, applying creative and strategic thinking, technical and project management skills• Served as client interface on projects, clarifying strategic requirements, explaining complex ideas clearly, and managing expectations• Monitored budgets, established project plans and processes to avoid and/or resolve scope creep, budget overages, or efficiency issues• Managed and coordinated technical and creative teams in site and remotely (Montreal and Toronto offices) as well as occasional freelancers• Led daily scrums and bi-weekly sprint reviews (Agile methodology) Show less

• Worked with project lead to plan and manage a 2-year research project involving up to 15 people• Responsible for staffing the project team and day-to-day coordination of all project activities, including: leading meetings, monitoring work, providing feedback and resolving conflicts• Analyzed and presented data and wrote papers for conferences and journals • In charge of the creation, organization, design and information architecture of the project website and communications

During my Doctoral studies, I held different research and teaching positions.

Proactively sold through a consultancy service for a website redesign and overhaul of the company’s online practices• Worked directly with upper management and provided monthly status reports• Performed analysis of the current platform, information architecture, social networks, and digital storytelling, including activities such as: stakeholder interviews, review of analytics, formulating and sending an online survey to end users• Proposed business models and recommended future… Show more Proactively sold through a consultancy service for a website redesign and overhaul of the company’s online practices• Worked directly with upper management and provided monthly status reports• Performed analysis of the current platform, information architecture, social networks, and digital storytelling, including activities such as: stakeholder interviews, review of analytics, formulating and sending an online survey to end users• Proposed business models and recommended future areas for improvement• Developed plans to mitigate risks and prepared reports to maintain staff informed of the consultancy service objectives• Created materials for training journalists in online news production• Provided guidance to Human Resources on identifying candidate profiles, and designed new organizational structure for the news department Show less

• Wrote press releases and sales pitches for e-commerce startup • Designed and launched content marketing campaigns, including: creation of newsletters, blog posts, and press kits• Developed relationships with clients and media• Managed social media sites, including strategy and content• Managed and coordinated in site and freelance contributors

• Produced PSAs, news stories and documentaries for TV and radio• Acted as a liaison for foreign correspondents and delegates, including contacting local government and institutions, and setting up meetings and interviews• Coordinated international teams, including scheduling, timeline preparation, and placement• Identified solutions on the fly• Conducted research and interviews for news stories

marie-claire.es - June 2007 / Aug 2008soitu.es - July 2009 / Nov 2009• In charge of the magazine website with minimal supervision • Edited, selected and wrote news stories• Coordinated contributors so that their texts were delivered on time• Contributed to social media sites

Elmundo.es - Oct 2005 / Sept 2006 Cambio16 - Sep 2003 / Jul 2004Operadores Logísticos - Sep 2002 / Jul 2003