Irene Kelly Email & Phone Number

Greater New York City Area

• Research and evaluate clients’ monthly digital and SEO performance using quantitative data from various web analytics reporting tools to increase monetization of client content• Generate and analyze monthly dashboards; develop qualitative report to provide analysis and identify opportunities to improve digital marketing efforts

Greater New York City Area

As a Director at Changing Our World, I acted as a consultant to nonprofit organizations and corporate philanthropy programs. I developed (or facilitated the development of) manageable and sustainable digital strategies that aligned with broader organizational goals, helping clients increase revenue and build communities. Recognizing that teams across an organization can benefit from leveraging digital and social tools, our strategies aimed to increase collaboration between teams to increase the effectiveness and efficiency of these tools. Specifically, my experience included:• Designing and developing overarching digital strategies, programs, and campaigns to drive engagement and/or online revenue • Building decks and memos that articulated strategies in a clear and visual way• Presenting to client senior leadership • Project managing account teams • Constructing and implementing digital performance dashboards that aligned with overarching goals • Researching and developing digital benchmarks and metrics for clients to gain a better understanding of the digital landscape and its impact on them• Leading external and internal trainings and workshops• Partnering with external digital agencies on projects and pitches• Leading internal firm-wide digital integration efforts

Greater New York City Area

Washington, Dc

• Managed collegiate Relay For Life volunteer committees and events; Developed and customized cross channel fundraising and community engagement strategies; Increased participation by 20-25% and revenue by 35%+• Facilitated establishment of new event to the DC area, Cure By Design, including designing and implementing an integrated marketing strategy, recruiting and managing a volunteer committee, and, ultimately, raising $3.9 million• Oversaw and maintained relationships and health education programs in two major Washington, DC hospitals;• Coordinated "Look Good. Feel Better for Teens" Programs at the National Institute of Health.

Washington, Dc

• Oversaw and managed website & web presence• Created and led marketing and engagement campaign to increase attendance in Kick-Off Breakfast• Supervised 3 Recruitment Specialists

Washington, Dc

• Coordinated and recruited team leaders for the Making Strides Against Breast Cancer Walk• Worked with local businesses to provide rewards for breast cancer survivors and outstanding fund raisers • Initiated and maintained social networking campaigns for recruitment, engagement and fundraising purposes

Washington, Dc

• Assisted in planning and execution of large events such as the 2009 Inauguration Conservation Gala and subsequent VIP luncheon at the private residence of Robert Duvall• Led effort to provide transportation for 15+ VIP guests for Inauguration Weekend including working with Volkswagen on effective deployment of cars and drivers

Manchester, Nh

• Conducted research to establish CCA for Social Good, a division that helps non-profits better manage operations

Washington, Dc

• Represented the office of the Congresswoman in hearings; reviewed and reported major highlights and findings from hearings• Served as initial interaction point for constituents • Led tours of the United States Capitol Building