Irene Thomaidis Email & Phone Number

In April 2019, was appointed to the new executive producer of social media and audience engagement postion, created to meet the needs of the expanding team. Achievements to date include trailblazing work to better protect staff and audience in social spaces, bolstering the audience-engagement team to meet audience needs over the pandemic and co-chairing a committee, co-chairing a committee that is refocusing the purpose and focus of social spaces across News, Current Affairs and Local… Show more In April 2019, was appointed to the new executive producer of social media and audience engagement postion, created to meet the needs of the expanding team. Achievements to date include trailblazing work to better protect staff and audience in social spaces, bolstering the audience-engagement team to meet audience needs over the pandemic and co-chairing a committee, co-chairing a committee that is refocusing the purpose and focus of social spaces across News, Current Affairs and Local departments. Show less

Led team that created and distributed content on Canada largest news social networks. Reshifted goals to focus on younger, more diverse audiences. Accomplishments include exponential growth of CBC News' YouTube channel, launching a highly successful Snapchat Discover channel that regularly reaches an under-25 audience, launching Ask CBC News as a way to better connect with audience needs and create trust through transparency, and fostering new video treatments to better connect with the… Show more Led team that created and distributed content on Canada largest news social networks. Reshifted goals to focus on younger, more diverse audiences. Accomplishments include exponential growth of CBC News' YouTube channel, launching a highly successful Snapchat Discover channel that regularly reaches an under-25 audience, launching Ask CBC News as a way to better connect with audience needs and create trust through transparency, and fostering new video treatments to better connect with the audience in the spaces they frequent. CBC News consistently reaches more than 500,000 Canadians a day in our social spaces, which also include Instagram, Facebook and Twitter. • Iterated social distribution strategies, based on industry best practices and analysis of metrics• Led with an open and inclusive mindset with a focus on elevating voices of colleagues• Managed large volumes of fast-moving information and ensure material is directed appropriately• Assigned, managed and motivated a highly collaborative team• Identified new digital storytelling formats and shared best practices accordingly• Coordinated cross-platform UGC and engagement campaigns between digital and broadcast• Trained stakeholders of differing skill levels on social media distribution and engagement; led in the production and maintenance of training documents Show less

• Fact-check, edit and post stories, providing timely and comprehensive updates• Promote stories via social media, with specific considerations to timing and frequency• Mine social media (Twitter, Facebook, Reddit) for trending content; write and package content as required• Set-up and track live updates from reporters in the field• Organize, promote and facilitate live chats with newsmakers• Solicit, review and verify user-generated content for use on all… Show more • Fact-check, edit and post stories, providing timely and comprehensive updates• Promote stories via social media, with specific considerations to timing and frequency• Mine social media (Twitter, Facebook, Reddit) for trending content; write and package content as required• Set-up and track live updates from reporters in the field• Organize, promote and facilitate live chats with newsmakers• Solicit, review and verify user-generated content for use on all platforms• Follow live analytics programs to optimize navigation and story packaging• Compile daily and weekly analytics reports for web traffic, including page views, video views and social media (Twitter, Facebook) results • Assist in assigning reporters, photographers and developing daily editorial schedule as needed• Work with senior photo editor to assign, develop and promote compelling video• Create and distribute daily and breaking eblasts to promote key content subscribers• Help develop long-term multimedia and social media strategies• Regularly train and update newsroom staff on best SEO and social media practices Show less

In November 2005, was appointed to senior editorial position at CanWest Interactive – the growth engine of the CanWest’s Canadian Operations. In May 2007, was promoted to content sales strategy manager. CanWest Interactive was also the business segment responsible for driving overall strategy and business integration. Responsibilities • Build out content strategies that can be monetized • Liaise between editorial and sales to optimize sales opportunities • Work with editorial… Show more In November 2005, was appointed to senior editorial position at CanWest Interactive – the growth engine of the CanWest’s Canadian Operations. In May 2007, was promoted to content sales strategy manager. CanWest Interactive was also the business segment responsible for driving overall strategy and business integration. Responsibilities • Build out content strategies that can be monetized • Liaise between editorial and sales to optimize sales opportunities • Work with editorial, sales and marketing to create unique solutions for advertiser Show less

Responsibilities• Populate canada.com home page with strong editorial content in order to drive traffic to key areas throughout the canada.com network• Effectively create a balance between news, channel and revenue-generating content on the canada.com home page• Chair daily editorial meetings to field pitches from fifteen editors, guiding editors to cross-promote related content• Liaise with individuals from editorial channels and verticals, newspaper websites and sales &… Show more Responsibilities• Populate canada.com home page with strong editorial content in order to drive traffic to key areas throughout the canada.com network• Effectively create a balance between news, channel and revenue-generating content on the canada.com home page• Chair daily editorial meetings to field pitches from fifteen editors, guiding editors to cross-promote related content• Liaise with individuals from editorial channels and verticals, newspaper websites and sales & marketing, aligning home-page strategy with the goals of other CanWest divisions• Daily analyze site usage, marketing and competitive research to assist in the development of strategy Successes• Hit the ground running in the midst of a network-wide relaunch, quickly developing workflow processes for this newly created role• Spearheaded and executed redesign of canada.com home page, working with editorial, creative & sales teams to ensure optimized usability, advertising and revenue potential Show less

Responsibilities• Effectively managed web team of four, assigning stories and long-term projects and establishing editorial and strategic goals• Collaboratively branded all three Dose platforms (print, web and mobile) to attract target demographic • Supervised deployment and design of regular e-mail communications to ensure dose.ca users were aware of site content and developments. Liaised with PR and marketing in the same veinSuccesses• Grassroots involvement with Dose… Show more Responsibilities• Effectively managed web team of four, assigning stories and long-term projects and establishing editorial and strategic goals• Collaboratively branded all three Dose platforms (print, web and mobile) to attract target demographic • Supervised deployment and design of regular e-mail communications to ensure dose.ca users were aware of site content and developments. Liaised with PR and marketing in the same veinSuccesses• Grassroots involvement with Dose across all platforms in an extremely collaborative and self-sustaining environment• Conceived, built and launched “Sex Advice from Strangers”, a multi-platform franchise that drove Dose magazine readers to the website and grew a return audience across both platforms• Capitalized on new media to create novel interactive content for target demographic Show less

• Edited and selectively posted the most current and relevant news on the AOL Canada portal• Participated integrally in AOL.ca editorial processes, sharing ideas with channel editors and creating editorial features for microsites and sponsorship opportunities• Promptly prepared complete news packages, including photo galleries, news videos, polls, quizzes and forums• Created weekly "Tip Sheet" to inform external media of AOL's top stories• Worked closely with marketing team to… Show more • Edited and selectively posted the most current and relevant news on the AOL Canada portal• Participated integrally in AOL.ca editorial processes, sharing ideas with channel editors and creating editorial features for microsites and sponsorship opportunities• Promptly prepared complete news packages, including photo galleries, news videos, polls, quizzes and forums• Created weekly "Tip Sheet" to inform external media of AOL's top stories• Worked closely with marketing team to create and launch promotional campaigns• Accurately monitored daily click-through statistics for the news channel Show less

• Oversaw all content issues, copy editing, photo selection and layout of the magazine• Brainstormed story ideas and appropriately assigned feature content• Organized and executed successful redesign of the magazine, including cover, page layout and fonts• Liaised with ad sales to coordinate layout and scale of individual magazine issues

• Accurately wrote news stories under tight daily deadlines• Proposed, researched and executed feature story ideas• Liaised with photographers to coordinate artwork for news stories

• Checked for accuracy and correct spelling, punctuation and grammar in stories• Adhered to Canadian Press style guidelines• Ensured accuracy in layout of pages

• Proposed, researched and executed regular feature stories• Responsible for weekly Fashion File column• Organized and executed interviews for stories• Worked with photographer to plan proper artwork to accompany story

• Proposed, researched and executedfeature stories• Worked with account managers to line up appropriate content• Sorted through press releases to find relevant material for each issue

Journalism

Activities and Societies: Contributor to "East York Observer" (print & online)

Project Management For Professionals

Communication Essentials For Business (Certificate)

Managing Assertively (Certificate)

Web Implementation And Design

Journalism

Activities and Societies: Contributor to "EyeOpener" weekly student newspaper

Education record