I am a results-orientated Strategic Digital Transformation, Marketing and Business Leader with over 20 years of experience providing direction to high-performance teams to attain organisational objectives.I have a proven track record of the following:• Formulation and execution of strategic business marketing plans to achieve company goals• Digital marketing transformation, including CRM, automation and lead nurturing• Customer experience (CX) and engagement strategy development• SaaS growth marketing and sales• Brand development• Introduction of innovative solutions and strategies to improve efficiencies• Development and implementation of robust operational processes• Effective introduction and management of organisational change• Establishment of high-level relationships with key customers• Recruitment, training and empowerment of employees to achieve key performance indicators• Strong revenue growth and performance excellenceI am passionate about sport, particularly Rugby Union.