A dynamic business management professional, having a rich experience of Business planning, Business management, Commercial Operations- Sales, Marketing, and Customer care, with an outstanding record of achievement. Developing the business plans, setting strategic direction to the business, developing and managing the performing teams with outstanding leadership qualities are few of my core strengths. I have served on senior management positions like Director Sales, Regional Manager, Head of Corporate sales. During my professional career of over 22 years, I have served with organizations of Nations wide repute representing multinationals- like Novell Inc. USA, Microsoft inc. USA, DELL, Malaysia, OTC (Output Technologies Corporation) USA,From starting out as a Sales/Marketing Executive in 1988, the only exception in Pakistan’s IT market where a foot soldier grew to the level of Regional Manager ( North) of Pakistan’s second largest IT Company, ( NDS Technologies ( Pvt.) ltd.) Head of Corporate Sales ( North) of Pakistan Largest ISP ( Cyber Internet Company) Joining the industry at a time when the entire concept of modern information Technologies and the emerging computer networking were in their very nascent stages, I have grown in professional stature as a dynamic leader and developed a track record of being an unconventional go-getter and a turn around executive Having a strong commercial & management back ground, setting aggressive targets and achieving is a passion with hands on experience and in-depth understanding of commercial business.Specialties: •Management of distribution network and sales operations infrastructure. •Negotiating with key accounts, corporate clients and vendors.•Developing and implementing KPIs.•Recruiting and developing people.•Implementing trade and consumer marketing campaigns/plans•Computer skills in MS Office.