In my current role my responsibility is to complete a broad variety of administrative tasks for the CEO, Manage the Brand’s Marketing.- Executed the 3rd edition Men’s Conference - #TheSHIFT- Executed the SHEROES Summit across 5 cities- Conducted offline activation for the brand across 20 cities- Partnered with organizations across India for building brand presence, engaging with community and driving acquisitions- Conceptualized & executed online campaigns for brands like Netflix (SHE), Shakuntala Devi (Movie on Amazon Prime), Bombshell (Movie), Google Internet Saathi, Abbott, Salesforce, Aditya Birla Health InsuranceConceptualizing & executing marketing strategies for the brand- Worked on the re-positioning of SHEROES brand- Co-ordinating with Digital, PR and Media agencies for Business Development and Campaigns- Managing the CEO’s brand commitments- Managing partnership, Media Partnerships and event partnerships.- Managing SHEROES social handles

As Team Leader - Research at H&S I was managing the teams for Legal &IT/ITES. My core responsibility in this role was:- Managing team operations of two practice research teams comprising 30 members- Training and coaching the team on research products/services- Proactively reaching out to search teams for both business development and search execution based on inputs from the practice’s Knowledge Manager.- Driving performance with a focus on quality and client orientation- Providing solutions for “hard to find” research and execute complex research as required- Developing strong relationships with key stakeholders and clients- Identifying and developing competencies in team members for their development to the next level.

As a Team Lead my current responsibility involved managing a team of 11 multinational analysts to provide end-to-end research support to various clients in diversified verticals across the Globe.My responsibility includes a variety of engagements involving the preparation of industry and company analysis reports, industry overviews, competitor bench marking, and handling an array of on-demand quick turnaround research requests for marketing collateral and business developments.Irfat is responsible for the complete management of the process and manages the projects end-to-end, creating process manuals, maintaining MIS reports and interviewing training and mentoring the team members working with her. She has a strong hold on various databases such as Factiva, Thomson Investex, Nexis, LexisNexis Publisher, EIU, Alacra, Hoovers etc.Simultaneously managing a team of 11 analysts working for dedicated clients on rapid research requests as well as ad Hoc long term requests.Irfat’s scope of responsibility also involves ensuring sufficient training and support to for the team to achieve professional competency.Successfully completed a study and prepared an extensive report for market entry of electricity equipment manufacturer in Europe. The scope of the study involves end-to-end industry analysis and market sizing of the electricity generation and consumption pattern in European market. Thereby understanding the market potential and scope of market growth for the client’s product.

Irfat is a Senior Business Analyst servicing a large tax, audit and advisory client. The team provided the client with the research and marketing support, along with the knowledge content support. The team helps the client leverage its relationships with priority accounts and their various directors by monitoring all events related to these companies and directors. The team also helped the client to move upstream in its client strategy, and proactively suggest its services and offerings. This facilitated the client to have a strategic partnership with its clients. She has good experience of working on Industry studies, Competitive Intelligence studies, Company profiling, Literature search, Market Assessment studies and several other projects that require in depth analytical thinking and research. Irfat has also worked on Trigger Reports, Company Opportunity Reports and Industry Opportunity Reports wherein she gathered strategic information about the companies. Irfat is also managing the Media monitoring team (a 4 analyst team) within the group. The team prepares Newsletters such as Healthcare Reform Newsletter, Economic Stimulus Newsletter, Cloud Computing Newsletter, Accounting Changes News (Formerly IFRS), Company Specific Newsletters and Monitoring Competitor Tax Events.

As a Business Analyst I worked with on various research projects across many verticals. My Key responsibility included:Content Aggregation TeamThis team provided research support to a large audit, tax and advisory firm. The scope of projects included tracking developments in various markets sectors such as Digital, Healthcare Pharmaceutical, Consumer Markets, Banking and Insurance. Here Irfat tracked the Healthcare and Pharmaceuticals sector and managed an analyst tracking the Digital and Consumer Markets sector.Marketing and Sales Research TeamIrfat worked on a project, where the client wanted her to find out various raw material providers for its end products. She was responsible for identifying suppliers of the raw materials in Asia Pacific region. Information TechnologyIrfat worked on a project for a leading software company. They wanted to identify the ISVs who would be willing to embed their products into the clients own solutions. Irfat assisted the client in profiling the companies in order to identify the ISVs that meet the specified criteria.ConsultingThe client, a leading financial consultant and wanted to conduct a study on the outsourcing patterns in the tax consultation domain. Irfat identified various patterns and helped the client in deciding on their future strategies.The client is the largest professional services firm and it wanted Evalueserve to track the Canadian market for the developments pertaining to the financial sector. Irfat studied and provided the client with a daily report on the changes occurring in the financial sector of the Canadian market.Oil & EnergyIrfat worked on a project for an independent research firm that specializes in the analysis of companies, transactions, and trends in the global energy industry. Irfat helped client find out potential companies who would be interested in their database.

Degree in HR and Marketing

JOYCO - conducted a survey on the pre launch analysis of the gum market to know the scope for the launch of new mango variant for boomer chewing gum and gave recommendations on how to increase their market share by various below the line activities.ONGC - conducted a survey to analyze the consumer perception of ONGC. In order to assess the awareness of ONGC as a company giving them recommendations of how they can increase the awareness of the company among the target audience. Also handled all the tender advertisements For ONGC HAIER - conducted a vox- pop survey on the consumer perception on Haier in general and find out their views about Haier colour television and gave them suggestions on how they can work to change the consumers mind set about Haier and thus increase its market share.