My main goal is to grow company revenues by optimizing inventory yield and providing new ad product solutions. I’m responsible for a team of 5 people.• Product and technical solutions to grow revenues: header bidding implementation, data and audience strategies, ad product improvements for web and apps.• Pricing strategy. Tracking of market trends to adjust our products prices• Programmatic selling• Responsible for the ad operations team• Regular diagnostic and revenue reporting for senior management

• Responsible for the implementation and maintenance of advertising on eltiempo.es website and applications: testing/launching ad creatives, performing optimizations, reporting, insertion of POs in the CRM and billing. Direct contact with clients and agencies during the entire campaign duration to ensure goal achievement, upselling and retention. Proactive work with Sales Managers to ensure their proposals fit the best with client needs. • Responsible for programmatic advertising. Implementation of the several platforms we’ve worked with (AD Exchange, Adsense, AdMob, Criteo), optimization of the inventory so we get the highest eCPM for our unsold inventory, management of direct programmatic campaigns (Preferred Deals, Private Auctions)• Liaison between Sales, Marketing and Technology teams to ensure everybody is coordinated about monetization products (technical specifications, third-party implementations, branded content actions, data strategies…)

• Contact with direct clients, media agencies, creative agencies and third party ad servers to develop effectively their advertising strategies for Tuenti. Support on how Tuenti products work and how they can manage their brand presence on the site.• Campaign management. Trafficking of campaigns for big clients with Doubleclick and internal tools.• Daily campaign evaluation and optimization to meet goals.• Post campaign analysis: reporting and recommendations for future campaigns. • Inventory analysis and regular reporting to our product/tech team to improve our tools.

Tuenti launched at the beginning of 2012 a new advertising self serve platform: Tuenti Ads, which also became a new performance advertising product for big clients. My main tasks:• Coordination between the teams involved on the launching: Legal, Support, Communications, Finance, QA, Product and Design.• Organization and supervision of the Operations team (3 people), which was in charge of the review and approval of ads, advertising recommendations and resolution of incidences. • Development of marketing and advertising campaigns to promote B2B products (contests, newsletters, special offers).• Daily tracking of sales and campaign results; reporting to the Product Manager and to the Sales Manager on a weekly basis.• Active participation with Technical and Product teams in order to improve the existing tools. • Closing of business agreements with advertising reseller companies.