Irie Yee Email & Phone Number

London, Gb

Woking, England, United Kingdom

London, United Kingdom

- Delivered a Global Marketing Transformation programme over 3-years, providing new capabilities, driving 30% improvement in efficiency and growth.- Managed 110+ people in rolling out the accelerated delivery approach, reducing deployment from 9 to 6-months across 23 countries in three regions: Europe, Middle East and Asia-Pacific.- Defined and introduced a fully remote way of working because of Covid, directly impacting 735 field and marketing users and 35,000 retailers.- Created a… Show more - Delivered a Global Marketing Transformation programme over 3-years, providing new capabilities, driving 30% improvement in efficiency and growth.- Managed 110+ people in rolling out the accelerated delivery approach, reducing deployment from 9 to 6-months across 23 countries in three regions: Europe, Middle East and Asia-Pacific.- Defined and introduced a fully remote way of working because of Covid, directly impacting 735 field and marketing users and 35,000 retailers.- Created a new way of managing retrofit markets across Australia, Poland, Chile, and Brazil with 2,500 direct users and 200,000 retailers. Established governance and control to prevent business. disruption to other existing markets whilst delivering new business channels.- Facilitated change management for over 30+ markets on new ways of working adoption. Show less

London, United Kingdom

- Developed a 4-year strategic CRM B2C product strategy and established a small global team of six to guide markets on consumer-focus initiatives - Pioneered use of Agile methodologies and practices which deploy 20-30 features within a 2 weeks turnaround time. - Delivered the first age verified brand marketing app and improved turnaround time from 2-weeks to immediate verification, which enabled opportunity for direct consumer engagement.- Worked with Solution Architects to define… Show more - Developed a 4-year strategic CRM B2C product strategy and established a small global team of six to guide markets on consumer-focus initiatives - Pioneered use of Agile methodologies and practices which deploy 20-30 features within a 2 weeks turnaround time. - Delivered the first age verified brand marketing app and improved turnaround time from 2-weeks to immediate verification, which enabled opportunity for direct consumer engagement.- Worked with Solution Architects to define an optimal digital architecture design lowering initial technology investment by 80%. Set the foundation for an evolving and scalable digital platform for 32 markets within the next 4-years.- Led product development incorporating privacy-by-design elements, which was the first global product for consumers to be compliant with GDPR.- Spearheaded business and technology team in re-architecting the digital cloud service platform resulting in a reduction of support costs from £1.2mil to £0.3mil.- Led core B2C digital delivery team from concept to completion on various consumer-focus innovation projects, including 3D imaging on packs and robotics. Show less

Hong Kong

- Managed global IT strategy into the geography area and drove reduction of legacy systems by 30%.- Expertly managed smart spending and financial management in North Asia Area resulting in a reduction of 5% of IT overheads and 13% in local services YoY.- Delivered and shaped key strategic business transformation projects in Japan and Korea as the IT enabler for the markets to operate and support the new business operating model.- Headed up area IT team in managing Enterprise SAP… Show more - Managed global IT strategy into the geography area and drove reduction of legacy systems by 30%.- Expertly managed smart spending and financial management in North Asia Area resulting in a reduction of 5% of IT overheads and 13% in local services YoY.- Delivered and shaped key strategic business transformation projects in Japan and Korea as the IT enabler for the markets to operate and support the new business operating model.- Headed up area IT team in managing Enterprise SAP deployment to ensure system stabilisation, including remediation of 35 local solutions impacted whilst mitigate risks and resolving issues. Show less

- Managed expansion of a local Sales Force solution into regional solution for ASPAC for 2000 users.- Led a cross-function company-wide team of 20 to deliver MYR 1 million cost savings to support the growth agenda through process improvement and review of spend.- Established standards and governance in business intelligence reporting and analytics. Increased reporting visibility within 24-hours from 5-days.- Oversaw the Asia Pacific Marketing IT function account plan and led primary… Show more - Managed expansion of a local Sales Force solution into regional solution for ASPAC for 2000 users.- Led a cross-function company-wide team of 20 to deliver MYR 1 million cost savings to support the growth agenda through process improvement and review of spend.- Established standards and governance in business intelligence reporting and analytics. Increased reporting visibility within 24-hours from 5-days.- Oversaw the Asia Pacific Marketing IT function account plan and led primary engagement with marketing senior stakeholders.- Influenced and shaped the ASPAC Global Functional IT application strategy. Show less

Supported sales team through understanding the potential customers problem/needs, create prototypes, deliver presentations, and demonstrates how technology solutions meet the needs and achieved 70% of target pipeline.

Master Of Business Administration

Bachelor Of Science (Bsc), Computing Information Systems