Irina Kornilova Email & Phone Number

— Spearhead the development and implementation of header bidding solutions.— Lead a cross-functional team of developers, engineers, and designers to deliver innovative header bidding products.— Collaborate closely with key stakeholders, including sales teams, and external partners, to gather requirements and translate them into actionable product roadmaps.— Define and prioritize product features, user stories, and acceptance criteria, effectively balancing customer needs, technical feasibility, and business goals.— Oversee the end-to-end product development lifecycle, from ideation and concept validation to release planning, testing, and post-launch optimization.— Implement effective project management methodologies, such as Agile, to ensure timely delivery of high-quality products within budget constraints.— Monitor and analyze key performance indicators (KPIs) to measure the success and impact of header bidding initiatives, providing actionable insights for ongoing product improvements.— Stay up-to-date with industry trends and emerging technologies, attending conferences and networking events to foster partnerships and drive innovation within the adtech space.

Russia

— Managed and executed multiple projects in the AdTech industry: SSPs, DSPs, bidders, tracking tools, prebid wrappers.— Collaborated closely with clients to understand their specific requirements and objectives.— Led a team, including developers, designers, and marketers, to deliver products on time and within budget.— Developed and maintained strong relationships with clients.— Monitored project progress, identified and mitigated risks, and resolved any issues or challenges that arose during the development process.

Russia

Experience:— Project and Marketing Manager: Successfully managed projects and marketing campaigns, utilizing expertise in configuring ad campaigns within affiliate networks.— Affiliate Network Creation: Led the creation of affiliate networks from scratch, implementing strategies to expand reach and drive growth.— Campaign Optimization: Utilized in-depth knowledge of affiliate networks to optimize ad campaigns, resulting in increased conversions and ROI.— Team Collaboration: Worked closely with cross-functional teams to ensure seamless execution of projects and marketing initiatives.— Performance Analysis: Conducted thorough analysis of campaign performance, identifying areas for improvement and implementing strategic adjustments.Skills:— Ad Campaign Configuration: Proficient in configuring ad campaigns within affiliate networks, utilizing targeting strategies and optimization techniques.— Project Management: Skilled in managing projects from initiation to completion, ensuring deadlines are met and objectives are achieved.— Marketing Strategy: Capable of developing and executing effective marketing strategies to drive brand awareness and customer engagement.— Analytical Thinking: Strong analytical skills to evaluate campaign performance, identify trends, and make data-driven decisions.— Communication: Excellent verbal and written communication skills, enabling effective collaboration with team members and stakeholders.